CANTON, Mass., April 4, 2016 /PRNewswire/ -- Baskin-Robbins
today announced a new ice cream flavor that features America's most
popular sour candy – SOUR PATCH KIDS®. Available for a limited time
as the April Flavor of the Month, SOUR PATCH KIDS®
REDBERRY® Blast is made with red raspberry and
marshmallow-flavored ice creams with a REDBERRY SOUR PATCH KIDS
ribbon. Guests can enjoy this unique sour and sweet ice cream
flavor in a cup, cone or as a two-scoop sundae complete with
marshmallow topping, whipped cream, SOUR PATCH KIDS candies and a
cherry.
"It's hard to find treats more fun than ice cream and SOUR PATCH
KIDS candy, so we're excited to bring them together in our
delicious new SOUR PATCH KIDS REDBERRY Blast ice cream," said
Jeff Miller, Executive Chef and Vice
President of Product Innovation at Dunkin' Brands. "The new flavor
was developed with the popular 'SOUR THEN SWEET®' attributes that
SOUR PATCH KIDS fans love, with a REDBERRY SOUR PATCH KIDS ribbon
swirled in sweet and creamy red raspberry and marshmallow-flavored
ice creams."
In addition, Baskin-Robbins is celebrating spring with the
return of its Bumblebee Cake which features edible chocolate
wafer wings, is finished with sparkling sugar and serves 6-8
people. The Bumblebee Cake can be customized with a guest's
favorite ice cream and cake flavor combination and is available for
ordering at participating Baskin-Robbins shops nationwide either
in-store or online.
Baskin-Robbins is also offering guests a lineup of seasonal ice
cream flavors that can be enjoyed at select participating
Baskin-Robbins shops nationwide throughout April:
- Baseball Nut®: A classic Baskin-Robbins favorite
for the start of baseball season, this flavor features
vanilla-flavored ice cream and cashews with a black raspberry
ribbon.
- Cotton Candy: A creamier and dreamier version of your
favorite fluffy, puffy treat. Swirled in pink and purple, for extra
cuteness.
- Dulce de Leche: Delicious milk caramel-flavored ice
cream topped with a milk caramel flavored ribbon.
- Strawberry Shortcake: With vanilla-flavored ice cream,
shortcake pieces and a strawberry-flavored ribbon, this
old-fashioned favorite is anything but short on flavor.
SOUR PATCH KIDS, REDBERRY and SOUR THEN SWEET are registered
trademarks of Mondelēz International group, used under
license.
For more information about Baskin-Robbins' wide variety of ice
cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Instagram
(www.instagram.com/BaskinRobbins).
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's 37th annual Franchise 500®
ranking in 2016, Baskin-Robbins is the world's largest chain of ice
cream specialty shops. Baskin-Robbins creates and markets
innovative, premium hard scoop ice cream and soft serve, custom ice
cream cakes and a full range of beverages, providing quality and
value to consumers at more than 7,600 retail shops in nearly 50
countries. Baskin-Robbins was founded in 1945 by two ice cream
enthusiasts whose passion led to the creation of more than 1,300
ice cream flavors and a wide variety of delicious treats.
Headquartered in Canton, Mass.,
Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For further information, visit
www.BaskinRobbins.com.
Contact:
Justin
Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins