NCM Adds Amazon’s Original, Award-Winning Programming to its FirstLook Pre-Show
March 08 2016 - 2:07PM
Business Wire
Amazon to create on-screen content with NCM in
new in-theater marketing relationship
Amazon is bringing its entertainment content to the big screen
in a new in-theater marketing relationship with National CineMedia
(NCM), America’s Movie Network. The new multi-year relationship
will bring original content from Amazon Prime Video’s award-winning
programming to the big screen.
Amazon’s debut long-form content pieces for NCM’s FirstLook
pre-show featured a look at the new season of the celebrated Roman
Coppola and Jason Schwartzman comedy Mozart in the Jungle, winner
of two 2016 Golden Globe awards for Best Television Series - Comedy
or Musical and Best Performance by an Actor in a Television Series
- Comedy or Musical: Gael Garcia Bernal.
In March, Amazon will give moviegoers a behind-the-scenes look
at season two of its hit drama Bosch, based on Michael Connelly’s
best-selling novels and starring Titus Weaver as LAPD homicide
detective Harry Bosch. Also highlighted will be the Annecy, Annie
and multi-Emmy award-winning Tumble Leaf, a whimsical series aimed
at preschoolers from Bix Pix Entertainment.
“Moviegoers are the most engaged and enthusiastic audiences out
there, so of course the perfect place for Amazon to reach new fans
is at the movie theater,” said Cliff Marks, President of Sales and
Marketing for NCM. “Movie and TV marketing have always had a
great symbiotic relationship, and now with the many new ways to
enjoy entertainment programming through Amazon, it’s the logical
next step in the evolution of media to expand that relationship to
include streaming video as well.”
“We are excited to be working with NCM,” said Mike Benson, Head
of Marketing for Amazon Studios. “Their movie-going audience
appreciates innovative, premium entertainment and we are anxious to
expose our award-winning Amazon Original television programming to
these influential viewers.”
NCM’s FirstLook pre-show program showcases entertainment content
from ABC Networks, A+E Television Networks, Amazon, Disney,
Fandango, Nintendo, Microsoft, NBC, Turner Broadcasting System, and
more, along with national, regional and local advertising. As the
number one weekend network in the country, NCM’s average
unduplicated weekly audience represents a Nielsen rating of 7.0 in
adults 18 to 49, making FirstLook one of the top 10 primetime shows
in the U.S. every week.
About National CineMedia (NCM)
National CineMedia (NCM) is America’s Movie Network. As the #1
weekend network in the U.S., NCM helps brands get in front of the
movies that shape the national conversation. More than 700 million
moviegoers annually attend theatres that are currently under
contract to present NCM’s FirstLook pre-show in over 40 leading
national and regional theatre circuits including AMC Entertainment
Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal
Entertainment Group (NYSE: RGC). NCM’s cinema advertising network
offers broad reach and unparalleled audience engagement with
approximately 20,300 screens in approximately 1,700 theaters in 187
Designated Market Areas® (49 of the top 50). NCM Digital goes
beyond the big screen, extending in-theatre campaigns into online
and mobile marketing programs to reach entertainment audiences.
National CineMedia, Inc. (NASDAQ:NCMI) owns a 43.8% interest in,
and is the managing member of, National CineMedia, LLC. For more
information, visit www.ncm.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160308006559/en/
National CineMedia (NCM)Amy Jane Finnerty,
212-931-8117amy.finnerty@ncm.comorLeslie Obletz,
212-931-8119leslie.obletz@ncm.com
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