CANTON, Mass., Jan. 4, 2016 /PRNewswire/ -- Baskin-Robbins
is celebrating the New Year with a Flavor of the Month that's
perfect for chocolate lovers nationwide. The January Flavor of the
Month, Chocoholic's Resolution, is a Swiss-style
chocolate ice cream with chocolate ganache cake pieces, white
caramel-filled cups, and a chocolate ganache flavored ribbon. For
ice cream enthusiasts resolving to eat more chocolate in 2016,
Chocoholic's Resolution can be enjoyed in a cup, cone, milkshake or
as a Brownie Sundae.
To celebrate "chocoholics" nationwide, Baskin-Robbins partnered
with Juliet A. Boghossian, a
behavioral food expert and founder of Food-ology®, an original
methodology that links food related habits to personality traits
and behavioral tendencies, to identify what a chocolate lover's
favorite type of chocolate says about their personality:
- Milk Chocolate: You're a devoted traditionalist,
friendly, approachable and responsible. You crave balance, peace
and consistency.
- White Chocolate: You're a playful free spirit and tend
to be the life of the party. You're flirtatious, impulsive,
generous, kind and nonjudgmental.
- Dark Chocolate: You are the determined maverick. You
play hard to get and are passionate, generous, selective and
mysterious. You are known for speaking your mind, for your no
nonsense honesty and ability to process information quickly and for
taking calculated risks.
In addition to its Flavor of the Month, Baskin-Robbins is
offering guests an innovative lineup of seasonal ice cream flavors
that can be enjoyed at select participating Baskin-Robbins shops
nationwide throughout January, including:
- Vanilla Pomegranate Parfait Frozen Yogurt: Delicious
vanilla-flavored frozen yogurt and granola clusters swirled with a
pomegranate ribbon.
- Orange Sherbet: Citrus sherbet made with oranges for a
delicious and refreshing taste.
- Rock 'n Pop Swirl: Green grape-flavored sherbet, purple
green-apple-flavored sherbet, and popping candy.
- Icing on the Cake®: Cake flavored ice cream with cake
pieces, frosting bits, and a candy confetti ribbon.
"As we kick off the New Year, Baskin-Robbins is offering a wide
variety of ice cream flavors and frozen treats to meet a range of
resolutions. Guests can select from more indulgent ice cream
flavors, such as our Chocoholic's Resolution Flavor of the Month,
as well as better-for-you options like our Vanilla Pomegranate
Parfait Frozen Yogurt," said Jeff
Miller, Dunkin' Brands' Executive Chef and Vice President of
Product Innovation. "We're excited to ring in 2016 with our guests
and bring back a fan favorite, Chocoholic's Resolution, and a fun
lineup of ice cream flavors that guests can enjoy all month
long."
Baskin-Robbins will also host its first "Celebrate 31" promotion
of 2016 on Sunday, January 31.
Throughout the year, on the 31st of each month, guests
can enjoy all regular and kids scoops for just $1.31 and two-scoop sundaes for $3.31.*
Additionally, Star Wars lovers nationwide can continue to
celebrate the beloved film franchise with Baskin-Robbins' delicious
ice cream cakes. Baskin-Robbins' Star Wars: Darth Vader Cake is a classic sheet cake
with blue icing, red, black and grey trim which features a
collectible Darth Vader helmet
decoration that makes the iconic movie villain's infamous breathing
sound. The Star Wars: The Force Awakens Cake is a
classic sheet cake decorated with orange icing with black, grey and
white trim which features a collectible BB8 decoration that turns
from left to right locking into its base while its head spins,
making for action packed fun after the party. The cake also
features a raised backdrop with Kylo
Ren, Captain Phasma, Rey, Finn and Poe Dameron. Both cakes
can be ordered either in-store or online at
http://www.baskinrobbins.com/onlineordering, and are available for
pick-up within 24 hours of ordering.
For more information about Baskin-Robbins' wide variety of ice
cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Instagram
(www.instagram.com/BaskinRobbins).
* Offer valid on January
31st. Participation may vary. Sundae offer does
not include Banana Royale, Banana Split, Brownie Sundae or Layered
Sundaes. Scoop offer good on every size scoop. Waffle cones
and toppings are extra. Cannot be combined with other offers. Plus
applicable tax.
Methodology
Findings based on empirical and
quantitative data. Empirical research performed by behavioral food
expert and Founder of Food-ology, You are HOW you Eat®,
Juliet A. Boghossian, between 2002
and 2013, 200+ adult subjects, (50/50 male/female) residing in
the United States. Portions of
quantitative data based on two online surveys among 500 to 1,000
U.S. adults 18+ (50/50 male/female), performed in 2010 and 2013.
Surveys conducted using the field services of Critical Mix. The
margin of error at the 95% level of confidence is ±3.1%.
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's 36th annual Franchise
500(r) ranking in 2014, Baskin-Robbins is the world's largest chain
of ice cream specialty shops. Baskin-Robbins creates and markets
innovative, premium hard scoop ice cream and soft serve, custom ice
cream cakes and a full range of beverages, providing quality and
value to consumers at more than 7,600 retail shops in nearly 50
countries. Baskin-Robbins was founded in 1945 by two ice cream
enthusiasts whose passion led to the creation of more than 1,300
ice cream flavors and a wide variety of delicious treats.
Headquartered in Canton, Mass.,
Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For further information, visit
www.BaskinRobbins.com.
Contact:
Justin
Drake
Dunkin' Brands
781-737-3315
justin.drake@dunkinbrands.com
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