CANTON, Mass., Nov. 4, 2015 /PRNewswire/ -- Baskin-Robbins,
the world's largest chain of ice cream specialty shops, today
announced that in honor of U.S. troops, military families and
veterans, it will donate 11 cents from each ice cream scoop
sold in its U.S. locations on Veterans
Day, November 11, to the
United Service Organizations (USO).*
Baskin-Robbins' Veterans Day
program is in support of the USO's programs and services that help
keep America's military community connected to home throughout
their time of service. As part of this year's campaign,
Baskin-Robbins and the USO are asking everyone to take a moment on
Veterans Day to thank the more than
1.3 million active duty service members around the world by texting
THANKYOU to 50555.**
"Baskin-Robbins' connection with the military began 70 years ago
with our founders, Burt Baskin and
Irv Robbins, who both served in the
military during World War II," said Weldon
Spangler, President, Baskin-Robbins U.S. and Canada. "We're proud to honor their legacy
through our Veterans Day partnership
with the USO, which will allow us to make a donation to the
organization for every scoop of ice cream sold in our U.S.
restaurants in order to support their important mission."
Baskin-Robbins is also committed to supporting the nation's
military by offering a special veteran's incentive program for U.S.
veterans seeking to open a Baskin-Robbins franchise in the U.S. As
part of the program, Baskin-Robbins will waive the 20-year initial
franchise fee of $25,000 for their
first restaurant. The program also offers a 0% royalty rate for the
first two years and a reduced royalty rate for years three through
five (the standard royalty rate is 5.9% per year). For qualified,
honorably discharged U.S. veterans, this makes Baskin-Robbins'
ownership easier for first-time franchisees.
In addition, The Dunkin' Donuts & Baskin-Robbins Community
Foundation is committed to supporting those who help keep our
country and neighborhoods safe through partnerships with
organizations such as the USO.
For more information about Baskin-Robbins' wide variety of ice
cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Instagram
(www.instagram.com/BaskinRobbins).
*This donation is inclusive of all regular (4oz) and kids
(2.5oz) scoops of ice cream sold as cups and cones on Wednesday, November 11th, 2015. The
donation is based on regular-priced cup and cone scoop sales only,
and does not include scoops that are used in other desserts (i.e.
sundaes, beverages, cakes, take home, novelties, etc.).
**The text message program is only to send
thank-you messages to the troops – it does not solicit donations,
and normal message and data rates may apply.
About the USO
The USO strengthens America's military
service members by maintaining their connections to family, home
and country, throughout their service to the nation. At
hundreds of locations worldwide, we are united in our commitment to
connect our service members and their families through countless
acts of caring, comfort, and support. The USO is a private,
non-profit organization, not a government agency. Our programs,
services and entertainment tours are made possible by the American
people, support of our corporate partners and the dedication of our
volunteers and staff. To join us in this important mission, and to
learn more about the USO, please visit uso.org.
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's 36th annual Franchise
500(r) ranking in 2014, Baskin-Robbins is the world's largest chain
of ice cream specialty shops. Baskin-Robbins creates and markets
innovative, premium hard scoop ice cream and soft serve, custom ice
cream cakes and a full range of beverages, providing quality and
value to consumers at more than 7,600 retail shops in nearly 50
countries. Baskin-Robbins was founded in 1945 by two ice cream
enthusiasts whose passion led to the creation of more than 1,300
ice cream flavors and a wide variety of delicious treats.
Headquartered in Canton, Mass.,
Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For further information, visit
www.BaskinRobbins.com.
About the Dunkin' Donuts & Baskin-Robbins Community
Foundation
The mission of The Dunkin' Donuts & Baskin-Robbins Community
Foundation is to serve its neighborhoods by taking care of their
basic needs: hunger, children's health and safety. The DDBRCF
brings together a wide network of stakeholders, including
franchisees, crew members and employees to serve their local
communities. Launched in 2006, The DDBRCF has granted more than
$8,000,000 to local charities.
Contact:
Justin
Drake
Dunkin' Brands
781-737-3315
justin.drake@dunkinbrands.com
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