MOUNT LAUREL, N.J.,
Nov. 3, 2015 /PRNewswire/
-- SodaStream International Ltd. (Nasdaq: SODA), the
leading global manufacturer and distributor of home sparkling water
makers, announced today that it will be a National Stop Diabetes®
sponsor of the American Diabetes Association, in a strategic
effort to encourage healthy beverage choices. This strategic
alliance recognizes both entities' commitment to Stop Diabetes, the
7th leading cause of death in the United
States.
Nearly 30 million children and adults in the United States have
diabetes. Another 86 million Americans have prediabetes and are at
risk for developing Type 2 diabetes. The American Diabetes
Association is leading the fight to end diabetes and its deadly
consequences, while also fighting for people with diabetes.
"SodaStream is proud to be the first national beverage company
to team up with the American Diabetes Association," explained
Daniel Birnbaum, CEO of SodaStream.
"Consumers around the globe are searching for better-for-you
flavors and seeking out alternatives to sugary beverages now more
than ever. We're extremely humbled and proud that our calorie-free
flavors will include the American Diabetes Association "Stop
Diabetes" logo. We are delighted to be able to address the
community of consumers with diabetes with exciting beverages that
do not compromise on taste," added Birnbaum.
"It's the small everyday decisions that people make that add up
to a healthier lifestyle," said David
Marrero, PhD, President, Health Care and Education, American
Diabetes Association." Dr. Marrero continued, "When it comes to
making beverage choices, the American Diabetes Association
recommends consumption of zero calorie or very low calorie drinks,
with water being the most recommended choice. On behalf of the
Association, we welcome the support of SodaStream around our
education efforts."
In conjunction with American Diabetes Month® (ADM), throughout
the month of November; SodaStream, will support the Association to
raise awareness as part of their Eat Well,
America!SM campaign. As part of the
relationship, SodaStream will support the American Diabetes
Association's National Healthy Lunch Day SM.
SodaStream is recognized as a supporter of the Healthy Lunch Day
SM initiative, which takes place annually on the third
Tuesday in November.
National Healthy Lunch Day SM raises awareness about
the need to make healthy choices at lunchtime. This day will ignite
a dialogue about the importance of healthy eating and move the
country towards healthier lunch habits on November 17 and beyond. Consumers and companies
will be asked to promote the importance of good nutrition as part
of a healthy lifestyle and help people make better food (and
beverage) choices.
The American Diabetes Association's inaugural National Healthy
Lunch Day SM is offering a free, easy-to-use
e-toolkit that provides a wealth of scalable ideas, tips,
lunch-themed activities and more ways to help companies and
organizations inspire, encourage and empower employees and
communities to have a healthy lunch. SodaStream will provide
better-for-you beverage recipes, machines, flavors and
giveaways.
The strategic sponsorship of the Association by SodaStream will
consist of working with health and wellness practitioners,
nutritionists, registered dieticians and other influencers in the
space, to raise awareness about health and wellness. To learn more,
please visit sodastreamusa.com or diabetes.org.
About SodaStream
SodaStream is the world's leading
manufacturer and distributor of Sparkling Water Makers, which
enable consumers to easily transform ordinary tap water into
sparkling water and flavored sparkling water in seconds. By making
ordinary water more exciting and fun to drink, SodaStream helps
consumers drink more water. Sparkling Water Makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks. The products promote health and
wellness, are environmentally friendly, cost effective, and are
customizable and fun to use. Products are available at more than
70,000 retail stores across 45 countries, including 15,000 retail
stores in the United States. To
learn more about how SodaStream makes water exciting and follow
SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube,
visit www.sodastream.com.
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SOURCE SodaStream International Ltd.