High Performance Beverage Co. Reports Initial Success With Its
Sales Launch by Obtaining a #1 Best Seller Ranking Through
Amazon.com
Initial Sellout in First 48 hrs Prompts Company to Double Its
Amazon Inventory Level
Cave Creek, AZ, United States, via NZINET CORP., 10/02/2015 - -
High Performance Beverage Co. (OTC
PINK: TBEV) (the "Company") is pleased to announce the
successful sales launch of their High Performance Sports Drink
through Amazon.com.
Although the Company was limited to Amazon's new merchant
policy, which restricted the amount of product Amazon would
initially carry in inventory, the product sold out within 48 hours
and was listed as Amazon's #1 Best Seller in their nutrition
category.
Because of the rapid sell out, Amazon has agreed to increase the
amount of High Performance Beverage cases for their fulfillment
inventory and the Company is pleased to report that another 1,000
cases has been shipped out to Amazon's Texas and Tennessee
facilities.
The Company has also been notified by Amazon that all previous
orders are now in the process of being shipped out and all initial
orders should be received by purchasers over the next several
days.
Toby McBride, High Performance Beverage CEO, stated, "While we
are extremely pleased with our initial sales results, we are also
disappointed with several unexpected obstacles created by Amazon
because of their shipping and new merchant policy. This included
unexpected delays with the immediate inventory acceptance of our
product into Amazon's Virginia fulfillment facility. This caused a
portion of our product order to sit at our shipper's Virginia
warehouse for 10 days, while Amazon consumer orders from September
18th remained pending shipment. This set off a domino effect and
caused an 'outstanding orders' shipment status, which then
prevented us from shipping additional inventory to Amazon (per
their guidelines) until after all previous outstanding orders had
been filled. Additionally, because Amazon does not sell product
through their fulfillment program unless they have product in
inventory, we could not circumvent the current 'out of inventory'
status by sending additional product until given clearance by
Amazon yesterday." He also stated, "We would like to thank everyone
for their patience while we resolved these temporary problems. We
have now addressed all issues and are confident that we have
implemented a program that will now keep appropriate inventory
levels at Amazon, so we no longer have to worry about selling out
of product in the future."
The company would also like to report that they have been
successfully making progress with their commitment to providing
better funding opportunities through strategic long term financial
partnerships and are in the final stages of negotiations for
funding commitments that will supply the company with substantial
working capital to increase inventory levels for eventual retail
distribution while also decreasing debt.
For more information go to:
High Performance Beverage
www.highperformancebeverage.com
www.hpbev.net
About High Performance Beverage Company
High Performance Beverage Company has created a new beverage
segment under the trade name High Performance Beverages which
manufactures and distributes a line of sport performance drinks.
High Performance Beverage Company's sport performance drinks are
carefully formulated to support mental focus and help increase
blood flow, thereby giving the body the necessary fuel to power
through a specific event or throughout the day. Our unique blends
are designed to bridge the gap between supplements, energy and
hydration drinks, ultimately broadening our appeal and providing
access to an expanding target market. High Performance beverages
are sugar free and extremely low in calories and caffeine. This
positioning makes High Performance Beverage Co. sport drinks first
to market with a sustainable competitive advantage.
Safe Harbor
This release contains statements that constitute forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. These statements appear in a number of places
in this release and include all statements that are not statements
of historical fact regarding the intent, belief or current
expectations of High Performance Beverage Company, its directors or
its officers with respect to, among other things: (i) financing
plans; (ii) trends affecting its financial condition or results of
operations; (iii) growth strategy and operating strategy. The words
"may," "would," "will," "expect," "estimate," "can," "believe,"
"potential" and similar expressions and variations thereof are
intended to identify forward-looking statements. Investors are
cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and
uncertainties, many of which are beyond High Performance Beverage
Company's ability to control, and that actual results may differ
materially from those projected in the forward-looking statements
as a result of various factors. More information about the
potential factors that could affect the business and financial
results is and will be included in High Performance Beverage
Company's filings with the Securities and Exchange Commission.
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Contact Information
High Performance Beverage Co.
Public Relations and Shareholder Information
Joseph M. Vazquez III
Phone: (800) 767-9396
Email: infinityglobalconsulting@gmail.com