BOSTON, Sept. 28, 2015 /PRNewswire/
-- UnReal®, the unjunked food company, announced
today that it has partnered exclusively with the North Atlantic and
Northeast regions of Whole Foods Market® (NASDAQ:
WFM) this Halloween to offer its
junk-free candies in limited edition, 3-D packaging with a "Day of
the Dead" theme. Now, for the first time, kids and families can
treat themselves to unjunked versions of traditional candies like
Reese's® and M&M's® that taste
unbelievably delicious – no tricks, just 100% real treats. UnReal
is reinventing America's favorite candies by ethically sourcing the
best-tasting, non-GMO ingredients without gluten, corn, or soy –
and with up to 40% less sugar per serving. The brand's limited
edition seasonal product offerings include a 3-D Halloween Bucket with four varieties of treat
size UnReal candies, as well as four different bags containing 10
treat size UnReal candies. Families will also be able to try UnReal
for themselves at extensive in-store sampling events at
participating Whole Foods Market stores throughout the month of
October.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7635051-unreal-whole-foods-halloween-candies/
"Whole Foods customers want healthier options for their families
without compromising taste and fun, so we're offering them the
Halloween candy they love – without
the excess sugar and artificial ingredients that come with the
typical trick-or-treat haul," said UnReal CEO, Steve Konczal. "Halloween is a time when parents are conflicted,
wanting their kids to enjoy candy, and yet mindful of the very real
health issues. So, we're launching a super-natural candy revolution
alongside Whole Foods Market, and we're aiming to reclaim
Halloween by unjunking it. Together
with fun packaging and in-store merchandising grounded in the true
ethos of Halloween, we're helping
consumers make a better choice during the biggest candy-buying
holiday of the year, when a staggering $3
billion of chocolate candy is purchased."
Available now at Whole Foods Markets located in NY, NJ, CT, MA,
NH, RI, and ME, the limited edition UnReal Halloween Buckets feature innovative, 3-D designs
with a colorful "Day of the Dead" theme created by renowned
illustrator, Steve Simpson. The
Halloween Bucket is a one-gallon
"paint can" designed for trick-or-treating or for carrying to a
party. It's filled with 40 pieces of individually wrapped UnReal
candy in four varieties -- UnReal Milk Chocolate Peanut Butter
Cups, UnReal Dark Chocolate Coconut Peanut Butter Cups, UnReal
Candy Coated Milk Chocolates and UnReal Candy Coated Milk Chocolate
Peanuts. Four varieties of bags are also available, each containing
10 individually wrapped UnReal candies. Suggested retail pricing is
$19.99 for the Halloween Bucket, and $4.99 for each of the 10 piece bags. UnReal's
candy will be showcased with striking and imaginative in-store and
window displays, including 3-D skulls, all in the spirit of
celebrating life and turning reality into unreality at Halloween.
Started by two Boston-area
teenagers after much of their Halloween candy was confiscated by their parents,
UnReal is making America's favorite candies better tasting, using
the healthiest and most sustainable ingredients possible. While
healthy confectionery has historically compromised on taste to
deliver on better-for-you ingredients, UnReal puts flavor at the
forefront. The team has explored over 1,000 recipes, searching the
globe for the best tasting healthy, fair trade, organic, and
sustainably-sourced ingredients for its unique recipes. To learn
more about UnReal or to purchase online, visit
http://www.getunreal.com.
ABOUT UNREAL
UnReal is the unjunked food company founded by two teenage
brothers on a mission to unjunk the world. UnReal is starting with
reinventing America's favorite candy, using the best tasting, 100%
real, non-GMO, organic ingredients, with less sugar and new twists
like coconut and almond butter. People have a dilemma – they love
candy but today's healthier candy options just don't satisfy their
cravings. UnReal's reinvention of America's favorite candy finally
lets people experience the unreal taste of the world's most
delicious ingredients and be truly satisfied. UnReal is available
in twin packs, bags, party cans, and bulk at 1,000+ stores
nationwide, including select Whole Foods, Super Target, and Kroger
stores, innovative companies like Google, and at getunreal.com.
UnReal is a privately held company based in Boston, Mass. To stay up to date with the
latest news from UnReal, like UnReal on Facebook
(http://www.facebook.com/unreal), follow UnReal on Twitter
(www.twitter.com/getunreal), or follow UnReal on Instagram
(http://www.instagram.com/unreal.candy)
MEDIA CONTACT
Maria
Kennedy
Kel & Partners
maria@kelandpartners.com
O: 617.904.9393 x138
C: 857.248.2840
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SOURCE UnReal