LYON, France, Sept. 18, 2015 /PRNewswire/ -- Agel
Enterprises, a company within the CVSL Inc. (NYSE MKT:
CVSL) family of direct-to-consumer brands, today introduced what it
expects will become the next generation of skin care.
Photo - http://photos.prnewswire.com/prnh/20150917/267806
It is a unique and revolutionary system called
"Caspi™" that uses stem cell extract from the finest
Siberian Sturgeon caviar and 24 karat gold which is intended to
make skin appear more youthful by helping encourage the growing
layer of skin to produce youthful-looking skin tissue. The skin may
actually appear firmer and more radiant over time, with fewer lines
and wrinkles.
The new skin care system was unveiled today in Lyon, France, at Agel's annual worldwide
convention. Today's announcement was made by John Rochon Jr., CVSL's vice chairman, who said
of the new products, "I believe this is the most important and most
dramatic skin care advance of the past 50 years."
"We believe Caspi is unlike anything the beauty market has ever
seen. Caspi's exclusive formula literally takes skin care back to
the very basis and core of young, healthy skin. The egg is the
ultimate source of youth, purity and life. Using caviar stem cell
extract for skin care is a unique innovation," added Mr.
Rochon.
"If a new product is so good that it actually can change the way
a person looks, to the point that their friends see a visible
difference, it opens huge earning and recruiting opportunities for
the entrepreneurs who are lucky enough to sell it," said Mr.
Rochon. "We believe Caspi is the kind of breakthrough that can
launch a whole new level of income growth for our independent sales
force."
Caspi consists of a three-part beauty regimen:
- A caviar cleanser, which gently removes surface impurities
while it hydrates the skin.
- A gold-infused anti-aging serum, applied with a roller ball
along the creases of wrinkles, which diffuses light through
thousands of microscopic beads coated in 24 karat gold, to soften
the shadows that cause visible wrinkles and restore a soft,
youthful glow to the skin.
- A creamy caviar moisturizer made with caviar stem cell extract,
which is designed to stimulate the freshly growing cells to
organize into firmer, younger feeling and younger looking skin.
Potent botanical extracts nourish, soothe and moisturize the skin.
Caspi has a fresh, botanical fragrance.
Developed by a team of highly-respected cosmetic chemists, Caspi
combines the highest quality natural ingredients. Unlike ordinary
skin care products that are little more than masks, the new
product goes to the very source of life and regeneration --
and combines it with the ultimate symbols of luxury: caviar and
gold.
Caspi is available exclusively through the Agel independent
sales force. Agel is a global seller of nutritional products in gel
form as well as a skin care line, operating in 40 countries.
"We are absolutely thrilled that Agel now has what we believe to
be the most exciting skin care line in the world," said
Jeff Higginson, Agel's co-CEO. "From
the packaging to the product itself, it is simply extraordinary. We
expect that when customers try it, they will never be
satisfied with other skin care products again. It is an incredible
product."
About CVSL
CVSL is a growing platform of direct-to-consumer brands. Within
CVSL, each company retains its own separate brand identity, sales
force and compensation plan. CVSL companies currently include
The Longaberger Company, a 42-year old maker of hand-crafted
baskets and other home decor items; Your Inspiration At
Home, an award-winning maker of hand-crafted spices and other
gourmet food items from around the world; Tomboy Tools, a
direct seller of tools designed for women as well as home security
systems; Agel Enterprises, a global seller of nutritional
products in gel form as well as a skin care line, operating in 40
countries; Paperly, which offers a line of custom stationery
and other personalized products; My Secret Kitchen, a
U.K.-based seller of gourmet food products; Uppercase
Living, which offers an extensive line of customizable vinyl
expressions for display on walls in the home; and Kleeneze,
a UK-based seller of cleaning, health, beauty, home, outdoor and a
variety of other products. CVSL also includes Happenings, a
lifestyle publication and marketing company.
Cautionary Note Regarding Forward-Looking Statements:
This press release contains forward-looking statements that
involve risks and uncertainties. All statements other than
statements of historical fact contained in this press release are
forward-looking statements. We have attempted to identify
forward-looking statements by terminology including "anticipate,"
"believe," "can," "continue," "could," "estimate," "expect,"
"intend," "may," "plan," "potential," "predict," "project,"
"should," or "will" or the negative of these terms or other
comparable terminology. Although we do not make forward-looking
statements unless we believe we have a reasonable basis for doing
so, we cannot guarantee their accuracy. These statements include
statements about the growth of CVSL, the anticipated customer
results after they try the products and the impact of the new skin
care line on the beauty market. These statements are subject to a
number of risks and uncertainties, including our ability to unveil
the product line when anticipated, the customer demand for the
products and the risks outlined under "Risk Factors" in CVSL's
Annual Report on Form 10-K/A for its fiscal year ended December 31, 2014 and those risks discussed in
other documents we file with the Securities and Exchange
Commission, which may cause our actual results, levels of activity,
performance, or achievements expressed or implied by these
forward-looking statements to differ materially from expectations.
Except as required by law, we undertake no obligation to update or
revise publicly any of the forward-looking statements after the
date of this press release to conform our statements to actual
results or changed expectations.
CVSL Media Contact: Russell
Mack (rmack@cvsl.us.com)
CVSL Investor Relations Contact: Tucker Gagan (tucker.gagan@cvsl.us.com)