STOCKHOLM, SE -- July 9, 2015 -- InvestorsHub NewsWire
To all shareholders of United Communications Partners Inc.:
Summer greetings from Niclas Froberg, UCP CEO and Co-founder of
3Kronor:
When we started 3Kronor (OTC:UCPA)
in 2007, Carl Johan Grandinson and I shared a dream to create one
of the worlds best media agencies. Now in 2015, we can proudly
summarize and state that 3Kronor has been elected Sweden's Best
Media agency four times and selected as media agency by many of
Swedens best advertisers such as SAS, Clas Ohlson and Unibet, as
well as by many renowned international advertisers (such as
Lensway, Universal Music and Western Union).
3Kronor has also entered a partnership with UCP with the aim to
expand the agency and enter more countries. Until now, it has
been necessary to focus mainly on our home market Sweden, by laying
the foundation for future growth into further markets. This growth
has expanded our business into Norway, Denmark and Finland by
request from our advertisers. Further, we are now also able to
assist advertisers in other parts of the world too, outside the
Nordics, through our membership in Columbus Media International, an
association that has representation in many countries around the
world (e.g., Horizon Media in the US). We have therefore concluded
that to establish our own agency in the US is not a priority.
During the last seven years we have had an amazing growth. Since
2012, UCP net revenues grew 163%! Despite a great calibre of
growth, our profitability has not been satisfactory. As such, our
focus now will be to improve earnings. Of course, we shall continue
to grow but profitably. To ensure this we have implemented more
strict cost controls and have already to date made great savings,
besides successfully intensifying our sales efforts (as you know
through the newsletters). The Board of UCP and management are
committed to succeed with this new business plan to generate
profits going forward. At the recent meeting of the UCP Board,
long-term financial objectives were discussed. It was decided that
our goal is to increase profits with at least 15 percent per annum
for years 2016-2018.
We hope these measures will increase the value of your
shareholding in the future. Thanks to all of you that have
contacted us during the year with ideas for the business. We do
review all ideas, within the framework of our business focus.
As it is vacation season in the Nordics in July and early
August, activity level is low at this time of the year. In the end
of August activity picks up again. Normally we have the most
intensive period in the last quarter (Q4), when both the current
year shall be finalized and strategies for year 2016 developed for
our clients.
Once again, we thank you all and wish you a great summer. We
look forward towards an exciting fall 2015 with many new positive
developments for UCP and its entities.
Niclas Froberg
CEO, UCP Inc.