EMERYVILLE, Calif.,
July 8, 2015 /PRNewswire/
-- Following the launch of its first consumer beauty brand,
Biossance™, Amyris, Inc. (Nasdaq: AMRS), the industrial
bioscience company, today announced a partnership with the
nonprofit, I AM THAT GIRL, a global community that supports,
celebrates and inspires fulfillment of the highest potential in
every girl. Amyris plans to support local I AM THAT GIRL chapters
around the country to create healthy conversations and mentorship
programs to address the emotional, mental, and physical well-being
of girls everywhere.
I AM THAT GIRL was founded in 2008 by Alexis Jones and Emily
Greener to address the growing need for community for girls
and young women by helping to build self-esteem and realize their
full potential. Alexis Jones
and I AM THAT GIRL have been thought leaders in this area and,
along with major influencers in media, were invited by the White
House to present their Healthy Media Initiative to The White House
Council on Women and Girls in Washington,
D.C.
"We are excited to partner with I AM THAT GIRL and expand our
shared commitment of empowering girls and women," said John Melo, President & CEO of Amyris. "As a
father of two young women, I know the importance of building
confidence and self-worth among the young women today who will be
the empowered leaders of tomorrow. With the recent launch of our
brand, Biossance, which is all about restoring and nurturing the
beauty already found within, Amyris is delighted to establish this
partnership to support women toward feeling their best."
"Together with the support of Amyris and its Biossance brand, we
will be able to amplify our goal of transforming girls' self-doubt
into self-love," said Emily Greener,
Co-Founder and CEO of I AM THAT GIRL. "Every day, girls are
surrounded by harmful messages and images that attack their
actions, looks, and ways of thinking. Through our programs, we've
already inspired over 250,000 girls to be who they are instead of
who they think they're supposed to be – and, with the support of
Biossance, we will be able to reach so many more."
The partnership between the Amyris Biossance brand and I AM THAT
GIRL will kick-off on July 23, 2015,
with the "Summer School" program, a series of educational offerings
designed to enable girls to harness their confidence and beauty
from within, emphasizing emotional intelligence, professional and
leadership skills and personal growth. The partnership will entail
a number of social media and other communications activities toward
promoting the movement and philosophy of I AM THAT GIRL while
generating community buzz and involvement in the 7-Day Embodied
Challenge.
7-Day Embodied Challenge
In conjunction with the "Summer School" program, the Biossance
brand and I AM THAT GIRL will be rolling out the 7-Day Embodied
Challenge, which will promote positive activities through a social
media campaign. Participants will have the chance to earn prizes,
including one-on-ones with the community of experts supporting the
Biossance brand, Candice Kumai,
Vicky Vlachonis and Nitika Chopra. This team of
beauty, fitness and wellness experts will also be leading a
customized 30-day challenge this summer that will consist of tips,
recipes, facts, and helpful content to encourage women to live life
to the fullest and nurture their health in mind, body and spirit –
while elevating the beauty of their skin.
Later this year, Amyris plans to be the first corporation to
establish a premiere mentorship series with I AM THAT GIRL. The
series will pair Amyris mentors and resources with girls from the I
AM THAT GIRL community, helping them create a professional and
personal network of support.
About Biossance
The Biossance brand, at its core, is dedicated to using science
to make the scarce abundant, the rarified accessible, and the
natural sustainable. The beauty of your skin relies on vital
moisturizers found in your body, one of which is squalane. The
Biossance brand's patented, plant-derived emollient, Neossance®
Squalane replenishes your skin by using a moisturizer found
naturally in your body. This rich ingredient instantly hydrates
while locking in essential moisture, leaving your skin feeling
nourished and noticeably revitalized. The Biossance skincare line
is designed with your own biological fingerprint in mind. We make
what is already yours accessible again, turning the finite into the
infinite. Sometimes all you need is a catalyst to nurture what's
within. More information about Biossance is available
at www.Biossance.com.
About Amyris:
Amyris is the integrated renewable products company that is
enabling the world's leading brands to achieve sustainable growth.
Amyris applies its innovative bioscience solutions to convert plant
sugars into hydrocarbon molecules, specialty ingredients and
consumer products. The company is delivering its No Compromise®
products in focused markets, including specialty and performance
chemicals, fragrance ingredients, and cosmetic emollients. More
information about the company is available
at www.amyris.com.
About I AM THAT GIRL
I AM THAT GIRL is a community, a support system and a
movement inspiring girls to LOVE, EXPRESS, and BE who they are
(instead of who they think they're supposed to be) and shifting
girl culture, raising the standards for how we treat each other,
how we treat ourselves, and how we treat the world. Founded in
2008, our unprecedented approach in the girl space has enabled us
to not only build our community of 170 local chapters but also to
create an extensive network of influencers, ambassadors, and
advocates, totaling our reach to over 5 million girls. THAT GIRL is
the best version of each us - she is BeautyFULL in her own skin,
perfectly flawed, she speaks her truth, and lifts up everyone
around her. We are far more powerful together than we are apart,
so join our movement, rock this world,
and #beTHATGIRL!
Amyris, the Amyris logo and Biossance are trademarks or
registered trademarks of Amyris, Inc. All other logos or trademarks
are the property of their respective owners.
Media Contacts
Christine Coppinger
Sunshine Sachs
212.691.2800 | Amyris@sunshinesachs.com
Peter DeNardo
Director, Investor Relations and Corporate Communications
Amyris, Inc.
510.740.7481 | pr@amyris.com
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SOURCE Amyris, Inc.