Viggle’s Premier Entertainment and Advertising Rewards Platform Solidifies Status with 11th Patent Allowance
June 11 2015 - 8:00AM
Business Wire
Expanding Proprietary Portfolio Strengthens
Value and Market Positioning for Advertisers and Consumers
Alike
With the Notice of Allowance from the U.S. Patent and Trademark
Office for its 11th patent, Viggle Inc. (Nasdaq:VGGL) has added
more value to its unique multifaceted mobile and web-based
entertainment marketing platform which offers companies and their
brands an entirely new way to interact with desired consumers. The
new patent covers proprietary design features relating to a new
interactive television programming guide. It is granted by title:
“Display Screen or Portion Thereof with Animated User
Interface.”
Recognizing the convergence of the facts that consumers don’t
always like to be “sold” via traditional advertising methods and
that advertisers purchasing online media ads want more evidence
that their ads are reaching preferred target audiences, Viggle aims
to bridge the gaps.
“The marketplace is crowded with more products and services than
ever, yet companies and their brands, as well as end consumers,
still seek to connect. Both sides of the equation want this to
happen. However, it is paramount to define new economically viable
ways for brands to interact with consumers. Viggle is providing
that answer because we can better assure our advertisers that they
are engaging with demographically appropriate consumers, primarily
on smartphones, while at the same time giving our users fun,
interactive ways to learn about new products,” said Greg Consiglio,
president and COO of Viggle.
“Just as our wide selection of rewards continues to expand, so
does the innovation supporting the collective assets of the Viggle
technology platform. These new patents, along with our patents for
audio recognition, loyalty and our Wetpaint portfolio, show that
Viggle is continuing to innovate in various areas of entertainment
marketing technology,” Mr. Consiglio added.
Viggle is on the cutting edge of advertising with an entirely
new platform that recognizes the entertainment interests of
consumers and rewards them for responding to the advertising
messages that resonate with their interests. This Notice of
Allowance adds to Viggle’s growing patent portfolio designed to
protect Viggle’s exclusive positioning to provide advertisers a
unique way to interact with their desired audiences. Recently, two
other patents surrounding its technology were also granted. One of
these protected the backbone technology that provides for
collection of an audio sample from a user’s smartphone, comparing
the audio sample with audio samples from multiple broadcast
channels, looking up corresponding scheduling information and then
sharing the information related to the broadcast to the user. The
other recently secured patent covers the technology that provides
for collecting audio signals from a user, receiving audio signals
from multiple broadcast sources, comparing those audio signals,
determining the program the user is watching based on the
comparison and automatically awarding, based on that determination,
an incentive to the user. (Respectively: “Automatic Detection of
Broadcast Programming” - U.S. Patent Number 9,026,034 and “Bonus
and Experience Enhancement System for Receivers of Broadcast Media”
- U.S. Patent Number 9,020,415.)
Forward-Looking Statements
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
About Viggle
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. The Viggle Platform had an average monthly total reach of
25.7 million for the three months ended March 31, 2015, including
nearly 9.0 million Viggle registered users. Since its launch,
Viggle members have redeemed over $24 million in rewards for
watching their favorite TV programs and listening to music. Members
can use Viggle’s store, accessible through the Viggle app or on
Viggle.com, to redeem their Viggle Points for TV show, movie, and
music downloads. In addition, Viggle operates Wetpaint, which
offers entertainment and celebrity news online; NextGuide, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies; and Choose Digital, a digital marketplace
platform that allows companies to incorporate digital content into
existing rewards and loyalty programs in support of marketing and
sales initiatives. For more information, visit www.viggle.com or
follow us on Twitter @Viggle.
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version on businesswire.com: http://www.businesswire.com/news/home/20150611005254/en/
For Viggle:Investors:John C. Small,
1-646-738-3220CFOjohn@viggle.comorMedia Relations:Dian Griesel
InternationalLaura Radocaj, 212-825-3210lradocaj@dgicomm.com