-- comScore Independent Metrics, First Made Available for
Media Sellers, Will Elevate Quality Inventory
Worldwide
LONDON, April 27, 2015 /PRNewswire/ -- comScore, Inc.
(NASDAQ : SCOR) today announced that media sellers around the
globe now have the ability to showcase the true quality of their
advertising inventory available for sale in programmatic
environments through the use of trusted, independent metrics. This
is the first stage of the global rollout of the comScore Industry
Trust Initiative which brings an independent measure of quality to
the programmatic trading world. The initiative was first introduced
in the U.S. in January 2015.
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As of 1 April, comScore publisher clients have access to their
Trust Profiles -- a collection of comScore key advertising
metrics -- which give each client insight as to how their inventory
will soon be represented in programmatic trading platforms.
comScore Trust Profiles include key advertising metrics such as
audience and category ranking data, viewability ratings and
non-human traffic (NHT) ratings, all of which are consistent with
the metrics available in comScore MMX™ Multi-Platform and validated
Campaign Essentials™ (vCE®) that advertisers and publishers use for
traditional ad buys. Trust Profiles are now available with comScore
MMX™ metrics in 44 markets, with additional in-depth vCE® metrics
available in Australia,
Canada, France, Germany, Italy, Spain,
the U.K. and the U.S.
"The growth of programmatic around the world no longer needs to
be accompanied by a concern about the quality of inventory that's
being bought and sold," said Serge
Matta, CEO of comScore. "Expanding comScore Industry Trust –
and specifically Trust Profiles – globally to media sellers is
another step forward in elevating high quality inventory and
ensuring that sellers receive fair value for those impressions.
comScore Industry Trust ultimately offers a proactive way to create
a trusted marketplace that better serves the needs of both buyers
and sellers."
Trust Profiles will also be available in select DSPs in key
international markets later in 2015. Integration partners include
Adform, DataXu, Eyereturn Marketing, MediaMath, Turn, The Trade
Desk and Rubicon Project. Additional partners will be announced
throughout the year.
Support for comScore's Efforts to Enable Trusted
Transactions of Advertising
Demand-Side Platform Supporters
"At DataXu, we pride ourselves on giving our clients complete
visibility into the data they're using to make advertising
decisions, and total control to manage those sources appropriately.
The comScore Industry Trust will provide a welcomed layer of
independent validation, giving our clients and the broader industry
greater confidence in the impressions that are being bought and
sold programmatically."
David Shapiro, VP Corporate and
Business Development at DataXu
"At Adform, we're constantly identifying ways in which we can
provide a superior buying and selling experience to the clients we
serve. We're pleased to see comScore introducing its Industry Trust
initiative, as we believe that it echoes the vision and values of
Adform's Virtue Suite, which focuses on ensuring a brand friendly
programmatic environment, and provides quality, transparent, brand
safe and fraud-free display advertising for all of our clients.
Industry Trust will provide buyers and sellers with full
transparency in regards to their transactions, and will ultimately
help to ease concerns among all sides of the ecosystem about the
quality of impressions that are being bought and sold, instilling
greater trust in programmatic and digital advertising
overall."
Martin Stockfleth Larsen, Chief
Marketing Officer, Adform
"It is important that the lack of trust and clarity of supply
within programmatic is addressed. We welcome comScore's Industry
Trust initiative as a great move towards highlighting quality
in programmatic, by providing a level of transparency in the pre
bid environment that has been so lacking to date."
David Nelson, VP Product and
Operations Europe, RocketFuel
Industry Endorsements
"As programmatic trading continues to gain traction, efforts to
infuse greater transparency into the buying and selling process are
increasingly important. We welcome efforts such as comScore
Industry Trust that aim to elevate premium quality inventory within
the programmatic marketplace, giving buyers greater confidence and
ensuring sellers receive fair value for their high-quality
inventory."
Tim Cain, Managing Director of
AOP
"UKOM brings people profiles to digital audience measurement, so
UKOM is supportive of initiatives that bring greater transparency
trust into the measurement of people rather than machines - thereby
reducing the opportunity for fraud. comScore Trust Profiles is such
an initiative and employs UKOM-approved data - enabling media
buyers and sellers to use the industry's online audience
measurement currency within the pre-bid, programmatic
marketplace."
Douglas McArthur, Chairman of UKOM
"Microsoft Advertising is firmly committed to preserving the
integrity of today's digital ecosystem. In this responsibility,
that must be jointly assumed by the entire industry, initiatives
like comScore Industry Trust are essential to identify fraud and
ensure the delivery of results; in short, to further develop
efficient and high quality digital advertising."
Cecilia Francoli Belinchon, Head of Marketing, Spain and Portugal, Microsoft Advertising
About the comScore Industry Trust Initiative
The
comScore Industry Trust Initiative is designed to enable trusted
transactions of quality advertising between buyers and sellers. It
aligns with five principles of the U.S. Internet Advertising Bureau
(IAB) Trustworthy Digital Supply Chain Initiative, which aims to
(1) eliminate fraudulent traffic, (2) combat malware, (3) fight
internet piracy, (4) promote brand safety and (5) create
accountability. comScore is working with Joint Industry Committees,
trade associations, and auditors around the world that are pursuing
similar objectives.
Additional offerings for both media buyers and sellers are
forthcoming as part of the Industry Trust Initiative. All products
are designed to help both buyers and sellers create a high quality
programmatic environment.
About comScore
comScore, Inc. (NASDAQ: SCOR) is
a global leader in digital measurement and analytics, delivering
insights on web, mobile and TV consumer behaviour that enable
clients to maximise the value of their digital investments. For
more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934, including, but not limited to,
expectations regarding the impact and benefits of comScore's
Industry Trust products and initiatives to comScore, financial or
otherwise. These statements involve risks and uncertainties that
could cause our actual results to differ materially, including, but
not limited to: the features and characteristics of the products,
the rate of development of the digital marketing intelligence,
Internet advertising and e-Commerce markets; the growth of the
Internet as a medium for commerce, content, advertising and
communications; and the acceptance of new products and
methodologies by the industry, including existing and prospective
clients.
For a detailed discussion of these and other risk factors,
please refer to comScore's most recent respective Quarterly Reports
on Form 10-Q, Annual Reports on Form 10-K and from time to time
other filings with the Securities and Exchange Commission (the
"SEC"), which are available on the SEC's Web site
(http://www.sec.gov).
Stockholders of comScore are cautioned not to place undue
reliance on forward-looking statements, which speak only as of the
date such statements are made. comScore does not undertake any
obligation to publicly update any forward-looking statements to
reflect events, circumstances or new information after the date of
this press release, or to reflect the occurrence of unanticipated
events.