HOLLYWOOD, Calif., April 9, 2015 /PRNewswire/ -- Technicolor
(Euronext Paris: TCH; OTCQX: TCLRY) and Sinclair Broadcast Group
(Nasdaq: SBGI) today announced the successful demonstration of the
world's first UltraHD (UHD) with High Dynamic Range (HDR) live
broadcast based on proposed ATSC 3.0 technologies. The
demonstration marks a significant step forward in the distribution
of live UHD and HDR content for future broadcasting systems.
The series of broadcasts, integrated into Sinclair's
experimental OFDM transmission system and transmitted under
real-world conditions outside of a laboratory, delivered high
quality HDR content broadcast at HD and 4K/UHD resolutions in a
single-layer with backwards compatible standard dynamic range. Both
HDR and legacy devices, including fixed position TVs and mobile
devices, were all able to receive and display the broadcast signal.
Based on open standards from MPEG (HEVC, SHVC, 3D Audio from
MPEG-H) plus HDR, with MMT and DASH transport streaming standards,
and Technicolor's Staggercast and Fast Channel Change technologies,
the broadcast met the most ATSC 3.0 requirements of any previously
demonstrated system. Mobile tests yielded a received signal at up
to 60 miles away and, separately, the receipt of the mobile
broadcast signal at up to 120 miles/hour.
"We're building a path toward new broadcast TV services that are
appropriate for UHD and HDR," said Vince
Pizzica, Technicolor SEVP of corporate development and
technology. "We're excited to reach the first milestone in our
testing of real-world, challenging environments. This latest series
of over-the-air tests confirms that Technicolor's HDR video
solutions support broadcast at HD and 4K resolutions, as well as
for standard dynamic range and mobile devices, presenting a whole
new world of opportunities for broadcasters."
This latest demonstration follows Technicolor and Sinclair's
deployment of Technicolor's ATSC 3.0 4K UltraHD test bed platform
and receipt of an over-the-air signal, an industry first completed
in October.
"With Technicolor's tremendous resources, we've made great use
of Sinclair's full-powered UHF 'Next Gen' development system and
realized a full-featured ATSC 3.0 upper layer testbed that supports
a remarkable number of capabilities," said Mark Aitken, Vice
President of Advanced Technology for Sinclair Broadcast Group.
"This accomplishment will allow broadcasters to envision new
business opportunities and achieve fully scalable, robust audio and
video capabilities for our viewing audience."
For additional information on Technicolor's innovations in HDR
content creation and delivery visit www.technicolor.com. For
more information about MPEG-H Audio visit www.mpeghaa.com.
About Technicolor
Technicolor, a worldwide technology
leader in the media and entertainment sector, is at the forefront
of digital innovation. Our world class research and innovation
laboratories enable us to lead the market in delivering advanced
video services to content creators and distributors. We also
benefit from an extensive intellectual property portfolio focused
on imaging and sound technologies, based on a thriving licensing
business. Our commitment: supporting the delivery of exciting new
experiences for consumers in theaters, homes and on-the-go.
www.technicolor.com
Technicolor shares are on the NYSE Euronext Paris exchange
(TCH) and traded in the USA on the
OTCQX marketplace (TCLRY).
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SOURCE Technicolor