CANTON, Mass., March 23, 2015 /PRNewswire/
-- Baskin-Robbins, the world's largest chain of ice cream
specialty shops, today announced the kick-off of a festive
"Celebrate 31" promotion to help celebrate the brand's
70th birthday throughout the year. On Tuesday, March 31st at participating
Baskin-Robbins locations nationwide, guests can enjoy any 2.5 or 4
oz. scoop of ice cream in a cup or a cone for $1.31 per scoop and Baskin-Robbins' Classic
Two-Scoop Sundae for $3.31.*
Additionally, Baskin-Robbins will offer other sweet frozen treat
deals on each 31st of the month through the end of the
year.
Guests can enjoy this special "Celebrate 31" deal on their
favorite Baskin-Robbins ice cream flavors, including classics like
Pralines 'n Cream, Very Berry Strawberry, Rocky Road, Mint
Chocolate Chip and World Class® Chocolate. Baskin-Robbins' Classic
Two-Scoop Sundae includes two scoops of a guest's favorite ice
cream topped with caramel, hot fudge or strawberry topping and
finished with a dollop of whipped cream, nuts and a cherry.
"Since its founding in 1945, Baskin-Robbins has been all about
flavor variety and innovation, so we're excited to celebrate our
31-flavor heritage with guests through our 'Celebrate 31' promotion
all year long," said John Costello,
President, Global Marketing and Innovation for Dunkin' Brands.
"This special promotion gives us an opportunity to celebrate our
70th birthday and thank our guests for their loyalty by offering
special deals on our most popular ice cream flavors and frozen
treats throughout the year."
In addition, Baskin-Robbins is offering guests its Bunny Roll
Cake and Flower Garden Cake this month, for the
perfect addition to any spring-themed party. The Bunny Roll Cake is
decorated with bunny ears and a cute cotton-tail, and the Flower
Garden Cake features a colorful array of spring flowers. Both cakes
can be customized to include any ice cream and cake flavor
combination to fit guests' spring time needs. The cakes are
available at participating Baskin-Robbins shops nationwide and can
be pre-ordered in-store or online through the brand's online cake
ordering website.
For more information about Baskin-Robbins' wide variety of ice
cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Pinterest
(www.pinterest.com/baskinrobbins31).
* Offer valid on March
31st. Participation may vary. Sundae offer does
not include Banana Royale, Banana Split, Brownie Sundae or Layered
Sundaes. Scoop offer good on every size scoop. Waffle cones and
toppings are extra. Cannot be combined with other offers. Plus
applicable tax.
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's 36th annual Franchise
500(r) ranking in 2014, Baskin-Robbins is the world's largest chain
of ice cream specialty shops. Baskin-Robbins creates and markets
innovative, premium hard scoop ice cream and soft serve, custom ice
cream cakes and a full range of beverages, providing quality and
value to consumers at more than 7,500 retail shops in nearly 50
countries. Baskin-Robbins was founded in 1945 by two ice cream
enthusiasts whose passion led to the creation of more than 1,200
ice cream flavors and a wide variety of delicious treats.
Headquartered in Canton, Mass.,
Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For further information, visit
www.BaskinRobbins.com.
Contact:
Justin
Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins