CHARLOTTE, N.C., March 17, 2015 /PRNewswire/ -- Fresh
Express, the nation's No. 1 branded salads, announced eight new
product launches today, including a line of Functional Health Salad
Kits, as well as expanded offerings to existing lines. These
products will be available on-shelves starting Wednesday, March 18 nationwide.
Functional Health Salad Kits:
Market research indicated that functional foods or foods that
provide added health benefits are on trend and relevant to
consumers.[1] Research also indicates that 55% of adults
prefer buying packaged foods for nutritional benefits rather than
supplements.[2] Fresh Express' newest line of salad kits,
Functional Health Salad Kits are redefining salads by focusing on a
specific health need and delivering benefits against those needs –
in the most delicious and convenient way possible. Functional
Health Salad Kits are available in Heart Health, Antioxidant, and
Digestive Health.
- Heart Health Kit: Not only is the Heart Health Kit good
for your taste buds, it's good for your heart! While many factors
affect heart disease, the No. 1 cause of death in the United States, diets low in saturated fat
and cholesterol may reduce the risk of this disease.[3] The Heart
Health Kit includes ingredients specifically chosen for their
health benefits, such as spinach, kale, beet tops, shredded
broccoli, shredded carrots, dried cranberries, and sliced almonds
with basil balsamic vinaigrette that combined qualify the kit as
heart healthy.[4]
- Antioxidant Kit: Antioxidants such as vitamins C and E
work hard in the body to maintain cell and tissue health. The
Antioxidant Kit with a tantalizing blend of spinach, baby kale, red
cabbage, shredded carrots, feta cheese, sunflower kernels, and
dried blueberries with pomegranate blueberry vinaigrette provides
an excellent source of vitamins C and a good source of vitamin
E.
- Digestive Health Kit: Fiber helps maintain a healthy
digestive system. Women need 25 grams of fiber per day, and
men need 38 grams per day, according to the Institute of Medicine.
The Digestive Health Kit contains 3 grams of fiber per serving, and
features a flavorful mix of spinach, baby kale, pak choi, beet
tops, shredded carrots, dates, sliced almonds, and flaxseed with a
sesame ginger dressing.
Caesar Kit with Greek Yogurt Dressing:
Looking for an easy way to cut calories without sacrificing
taste? Fresh Express' new Caesar Kit with Greek Yogurt Dressing
features Greek Yogurt Caesar dressing, with all of the rich, creamy
flavors consumers love – and half the calories and fat of
traditional Caesar dressings. Savory, restaurant-style garlic
croutons provide added flavor and crunch.
Juicing Greens Line Expansion:
As more consumers continue to incorporate greens into their
smoothies and juices, Fresh Express' Juicing Greens line will
expand its offering with three new products: Vitality, Refresh, and
Organic. The Juicing Greens line provides a nutrient-dense,
convenient, and pre-washed way to include greens in juices and
smoothies. Simply throw in a handful with your favorite
ingredients, blend, and drink!
- Vitality: Revitalize your drink with the Vitality
assortment, which includes spring mix, baby kale, and shredded
carrots.
- Refresh: Refresh your day with an instant boost of
spinach, chard, baby kale, and beet tops.
- Organic: An organic version of the existing Juicing
Green classic, Replenish, Organic offers a mix of baby kale and
spinach.
Organic Product Expansion:
Fresh Express is proud to add two new USDA-certified products to
its Organic portfolio – Super Greens and Juicing Greens'
Organic.
- Super Greens: A nutritious blend of spinach, arugula,
and chard, this organic Super Greens mix boasts only the most
flavorful greens.
- Juicing Greens' Organic: Organic baby kale and spinach
are the perfect additions to any smoothie or juice.
"Consumers today want to be healthier, but they're busier than
ever," said Bob Stallman, Chiquita's
Vice President of Marketing for Salads and Healthy Snacking. "By
continuously offering healthy, new, innovative salad kits, we hope
to provide these consumers with more options to be healthy –
without having to sacrifice time or taste."
For more information about Fresh Express and its products,
please visit FreshExpress.com.
About Fresh Express:
Fresh Express, a wholly-owned subsidiary of Chiquita Brands
International, Inc. (NYSE: CQB), is a leader in fresh foods and is
dedicated to providing consumers with healthy, convenient
ready-to-eat salads, leafy greens, vegetables and fruits. With the
invention of its special Keep Crisp® Bag in the 1980s, Fresh
Express pioneered the retail packaged salad category and was the
first to make them available to grocery stores nationwide. Today,
Fresh Express fresh salads come in more than 60 different varieties
offering exciting new flavors and convenient new ways to meet the
daily dietary requirements for fresh produce. More than 20 million
consumers each week enjoy healthy, convenient ready-to-eat Fresh
Express salads, spinach, vegetables and greens. For more
information, visit www.FreshExpress.com.
[1] Statista, 2014
[2] BCG Group, 2012
[3] CDC, NCHS. Underlying Cause of Death 1999-2013 on CDC WONDER
Online Database, released 2015. Data are from the Multiple Cause of
Death Files, 1999-2013, as compiled from data provided by the 57
vital statistics jurisdictions through the Vital Statistics
Cooperative Program. Accessed Feb. 3,
2015.
[4] FDA, "Guidance for Industry: A Food Labeling Guide (11.
Appendix C: Health Claims)," January
2013.
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SOURCE Fresh Express