IRVINE, Calif., March 3, 2015 /PRNewswire/ -- Content syndication
and monetization company Adaptive Medias, Inc. (ADTM), a leader in
programmatic advertising across mobile, video and online display,
is excited to release its enhanced version of Media Graph to enable
faster delivery of video content and ad serving.
Media Graph, the company's flagship product, provides benefits
for publishers, producers and advertisers looking for an easy,
efficient, centralized solution for content management and
delivery; intelligent ad serving; and real-time analytics for
campaigns across any screen. The enhancements made to Adaptive
Media's platform include:
- HTML5 (Fully Responsive)/Flash-Friendly Video Player: Users can
easily and effectively deliver and monetize digital content across
all screens and devices through one centralized location with a new
player that is lighter, faster, and mobile capable.
- Easy Interface: Users can navigate through an elegant,
simplified UI to monetize their ad operations and organize
workflow.
- Collaboration Tools for Cross-Account Features: Users have the
flexibility of connecting with publishers from different accounts,
which includes sharing of video playlists and syncing players
across multiple sites.
- Dynamic Playlists: Users can manage dynamically updated video
playlists, which show optimal video content based on their
interests. Advertisers are matched together with relevant content
based on keywords, length, and vertical.
- White Label Branding: Users can establish their own platform
around their brand and clientele.
- Compliance Tools: Users can implement dynamic block lists that
supervise behavior of third-party creatives.
- Ad Serving DNA: Cutting edge server technology built directly
into the Media Graph platform, resulting in increased revenue by
delivering the fastest ad load times.
"Today's digital video economy is messy, complicated, and
inefficient, which makes it hard for online publishers to
navigate," said SVP of Product and Technology Omar Akram.
"Specialized service providers are useful to an extent, but they
weren't conceived to integrate with others. Our enhanced platform
streamlines the balance of content, audience, and revenue. Users
can easily leverage our video player technology, massive library of
video content, and ad serving capabilities all in one system."
Media Graph is a reliable and profitable platform for publishers
and advertisers who want to leverage the potential of digital
video. Nearly 75% of the world's mobile data traffic will be video
by 2019, according to Cisco Systems. In addition, eMarketer
predicts mobile advertisers will spend $64.25 billion globally on mobile in 2015, a
surge of nearly 60% over 2014. This requires publishers and
producers to place greater emphasis on digital video, particularly
for mobile.
To sign up for a free Media Graph account, please visit
www.mediagraph.com. For more information about Adaptive Media,
please visit www.adaptivem.com.
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias, Inc. (ADTM) is a programmatic audience and
content monetization provider for website owners, app developers
and video publishers searching to more effectively optimize content
through advertising. By providing a solid foundation for publishers
and developers wishing to engage brand advertisers through a
multi-channel approach, the company allows for the delivery of
integrated, engaging and impactful ads across multiple screens.
Adaptive Media places utmost emphasis on maintaining the user
experience, while simultaneously distributing timely and relevant
advertising through its ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow them on
Twitter @adaptive_m.
SAFE HARBOR STATEMENT
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which are outside of our control
and could cause Adaptive Medias' actual results, performance or
achievements to differ materially from those expressed in or
implied by such statements. Furthermore, we operate in a highly
competitive and rapidly changing environment where new and
unanticipated risks may arise. Accordingly, investors should not
place any reliance on forward-looking statements as a prediction of
actual results. Adaptive Medias undertakes no obligation to update
or provide advice in the event of any change, addition or
alteration to the information contained in this Press Release
including such forward-looking statements.
Investor Relations Contact:
AJ Homayun
818 280-6800
ahomayun@irpartnersinc.com
Public Relations Contact:
PR@adaptivem.com
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SOURCE Adaptive Medias, Inc.