World Leader in Home Beverage Carbonation
Systems is Front-Runner in Total Global Volume Consumption as
Customers Continue to Sparkle their Own Water
TORONTO, March 2, 2015 /CNW/ - SodaStream
International Ltd. (Nasdaq: SODA), the leading global manufacturer
and distributor of sparkling water makers, is ringing in a fresh
finding: it is now the world leader in total volume consumption of
sparkling water.
The finding was discovered upon comparing a 2014 Research Report
from Canadean (a leading market research provider to the beverage
industry) which tracks global packaged sparkling water volume
consumption, with company data.
SodaStream users worldwide consumed over 700 Million litres of
unflavoured sparkling water, well ahead of the next largest brands:
Singha (558 Million litres), San Pellegrino (480 Million litres),
and Perrier (412 Million litres), according to Canadean.
"We are thrilled that Canadean's data validates SodaStream as
the #1 sparkling water brand in the world and that consumers are
responding well to our commitment to providing delicious sparkling
water at the touch of a button," said Daniel Birnbaum, CEO of SodaStream. "But this is
only a milestone on our path to changing the way consumers around
the world hydrate by drinking more water and fewer high-calorie,
processed beverages."
SodaStream Sparkling Water Makers turn regular water into
sparkling and flavoured sparkling water in seconds. Recent surveys
in the U.S. and U.K. have found that those with a SodaStream in the
home, consume 43 percent more water and water-based drinks, than
those without one2.
To learn more about SodaStream, please visit:
SodaStream.ca
About SodaStream
SodaStream is the world's leading
manufacturer and distributor of home beverage carbonation systems,
which enable consumers to easily transform ordinary tap water
instantly into better-for-you sparkling water and flavoured
sparkling water. Sparkling water makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks and sparkling water. All products are
environmentally friendly, cost effective, promote health and
wellness, and are customizable and fun to use. In addition,
SodaStream products offer convenience by eliminating the need to
carry bottles home from the supermarket, to store bottles at home
or to regularly dispose of empty bottles. SodaStream products are
available at more than 65,000 retail stores in 45 countries around
the world. www.sodastream.ca.
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1Canadean
Research Report Nov. 2014: Based on Latest Full Year Sparkling
& Carbonated Water Global Data 2013.
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2Toluna, a
leading market research firm, conducted the survey online with
3,680 nationally representative U.S. adults ages 18+ between
November 2 – November 8, 2014.
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SOURCE SodaStream Canada