Campaign to End Global Poverty Gets Underway at Whole Foods Market®
February 18 2015 - 11:18AM
Business Wire
Whole Planet Foundation® aims to raise $5
million in 42 days to fund microlending programs worldwide
Whole Planet Foundation is kicking off its 2015 Prosperity
Campaign at Whole Foods Market with the goal of raising $5 million
for microlending programs worldwide—enough to help 135,000 people
lift themselves out of poverty and start a new life.
“Microcredit offers many women living in poverty something they
have never had before—a chance to gain financial independence,”
said Philip Sansone, president and executive director for Whole
Planet Foundation. “A loan of just $200 is enough to help her
launch or expand a home-based business, earn a steady income and
provide for her family. To put things into perspective, that’s less
than the average American family of four spends each week on
groceries alone.”*
Through March 31, shoppers across the U.S., Canada and the U.K.
can find hundreds of ways to join the campaign online and in Whole
Foods Market stores and communities:
- Participate in one of hundreds of
in-store and community fundraising events—from fashion shows and
charity walks to bake sales and tasting events. Check local store
calendars for upcoming events and details.
- Take home a copy of “Liberation Soup,”
Whole Planet Foundation’s new cookbook featuring authentic recipes
from the kitchens of women microentrepreneurs from 35 countries,
who have benefitted from the foundation’s support. Just $19.99 at
Whole Foods Market; $5 from every copy sold goes back to the
foundation to help fund more microloans.
- Donate at wholeplanetfoundation.org or
at store checkouts. Every Whole Foods Market store will collect
donations during a specific two-week window between Feb. 18 and
March 31.
For the first time, online donors will also be able to direct
their dollars to fund microcredit in specific geographic regions
via Whole Planet Foundation’s new Power of One tool. Donors can
choose between microlending programs in North America, Central
America and the Caribbean, South America, Africa, Asia and the
Middle East.
The online tool also shows donors how many people their
contributions will impact in their chosen region over several
decades in the future. For instance, a donation of $10 today to
Whole Planet Foundation’s portfolio in Africa will help more than
5,100 people by the year 2070, based on historical data and past
program successes.** Each donation multiplies over time, as the
loan is repaid and re-loaned again and again.
Through $60 million in grants to microfinance institutions,
Whole Planet Foundation has funded 1 million microloans to
individuals in 61 countries across Africa, Asia, Latin America and
the U.S., serving a total of 5 million people.
For more information about Whole Planet Foundation and the 2015
Prosperity Campaign, visit wholeplanetfoundation.org.
*USDA Food Plans: Cost of Food report for December 2014;
cnpp.usda.gov/sites/default/files/CostofFoodDec2014_0.pdf
**The impact of each single donation is calculated based on
financial metrics and historical data reported by Whole Planet
Foundation's microfinance partners by region. For more
metrics and information,
visit: wholeplanetfoundation.org/our-impact/
Whole Foods MarketLiz Burkhart,
512-284-1836Liz.Burkhart@wholefoods.com
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