IRVINE, Calif., Jan. 22, 2015 /PRNewswire/ -- Content
syndication and monetization company Adaptive Medias,
Inc. (OTCQB: ADTM), a leader in programmatic advertising
across mobile, video and online display, is excited to release its
Compliance Report with the end goal of uniting the industry in the
fight against ad fraud. The solutions brief, titled "The
Evolving Role of Compliance," focuses heavily on how the
explosive growth of online advertising has brought about advanced
threats of fraudulent traffic – and how the industry should respond
to those threats to protect the integrity of publishers,
advertisers and consumers.
Adaptive Media prides itself on its commitment to ensuring clean
and reliable traffic, a main reason for sharing its best practices
for fighting ad fraud within the Compliance Report. By implementing
a robust and scaleable three-pronged attack system, Adaptive Media
has designed a way to deal with threats today and in the future.
This three-pronged approach begins with an internal playbook, where
every publisher website is vetted and reviewed. Next, third party
validation is employed to measure viewability standards, before the
third and final step of utilizing Adaptive Media's active
participation in some of the largest industry associations and
lobbying groups to help determine standards and guides for brand
safety. It's through this three-step approach that Adaptive Media
has successfully declined 64% of publisher sites for compliance
issues ranging from a lack or original content to
copyright/trademark infringement.
Adaptive Media's commitment to combating ad fraud doesn't stop
with its own success. The company has made it a top priority to
inform the industry of the best practices for ensuring brand
safety. This pledge begins with today's release of the Compliance
Report. The report provides detailed explanations of bot logistics,
as well as best practices for dealing with bot threats. It also
touches on how mobile is now presenting new, intricate ad fraud
threats and how the industry can effectively combat them.
"Protecting a partner's trust and providing transparency is a
priority for Adaptive Media, and it should be a priority for all
companies in this industry," said Adaptive Media's VP of Online
Forensics, Todd Miller. "By working
together and remaining vigilant, we can maximize overall safety and
enhance standards in the advertising and digital media
industry."
With comScore stating that as much as 36% of online traffic is
automated bot activity, Adaptive Media recognizes the urgency and
significance of stopping fraudulent traffic before it can affect
publishers and advertisers. The hope is that the release of this
Compliance Report will help unite the industry fight against ad
fraud, ultimately eliminating bots and making online advertising a
safe, reliable frontier.
https://www.adaptivem.com/ComplianceBrief.pdf
About Adaptive Medias, Inc
Adaptive Media is a programmatic audience and content monetization
provider for website owners, app developers and video publishers
searching to more effectively optimize content through advertising.
By providing a solid foundation for publishers and developers
wishing to engage brand advertisers through a multi-channel
approach, the company allows for the delivery of integrated,
engaging and impactful ads across multiple screens. Adaptive Media
places utmost emphasis on maintaining the user experience, while
simultaneously distributing timely and relevant advertising through
its ad delivery and content platform. For more information, please
visit www.adaptivem.com. Also, follow them on Twitter
@adaptive_m.
Safe Harbor Statement
This Press Release may contain certain forward-looking statements
within the meaning of the Securities Litigation Reform Act of 1995.
Adaptive Medias, Inc. has tried, whenever possible, to identify
these forward-looking statements using words such as "anticipates,"
"believes," "estimates," "expects," "plans," "intends," "potential"
and similar expressions. These statements reflect Adaptive Medias'
current beliefs and are based on information currently available to
it. Accordingly, such forward-looking statements involve known and
unknown risks, uncertainties and other factors which could cause
Adaptive Medias' actual results, performance or achievements to
differ materially from those expressed in or implied by such
statements. Adaptive Medias undertakes no obligation to update or
provide advice in the event of any change, addition or alteration
to the information contained in this Press Release including such
forward-looking statements.
CONTACT:
Adaptive Media PR
pr@adaptivem.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/adaptive-medias-inc-releases-compliance-report-to-unite-fight-against-ad-fraud-300024044.html
SOURCE Adaptive Medias, Inc.