NEWARK, N.J., Jan. 12, 2015 /PRNewswire/
-- Inergetics, Inc. (OTCBB: NRTI), a world-class
developer of nutritional and consumer products, today announced its
attendance at the 2015 ECRM Vitamin, Diet & Sports Nutrition
Trade Show, January 12th-14th in
Baltimore, Maryland.
"Our goal at this year's ECRM is to capitalize on our momentum
as the fastest growing, most innovative company in the category and
demonstrate our commitment to supporting our portfolio of brands.
From Bikini Ready®, Surgex® Warrior and
SlimTrim, to Martha Stewart™ Essentials, each of our brands targets
a specific segment of the marketplace ranging from millennial women
who work out to be fit and look fit, to serious athletes looking
for higher performance levels, all the way to female baby boomers
focused on aging gracefully," stated Jim
Kras, Chief Marketing Officer.
Inergetics will kick-off 2015 with a new Bikini Ready "Too Hot
to Date" TV advertising campaign on January
12th featuring pro surfer and model, Anastasia Ashley. The integrated campaign
targets women ages 18-34 who are looking to fulfill their New
Year's resolutions and become bikini ready. The spot will
appear on cable TV networks, including MTV, VH1, E!, Bravo and BET
during primetime and other day parts. Additionally, two
free-standing inserts will be distributed in major U.S. markets
starting January 25th. A national
"Spring Break" promotional contest with event sampling, digital and
social media will round out the ground breaking marketing push.
Built for serious athletes and preferred by ARMY Sports, Surgex
Warrior is designed for athletes who want to "Train Like a
Warrior." The high-performance sports nutrition brand rolled out
this past fall with tremendous success. Its momentum will continue
behind an aggressive BOGO program designed to initiate trial and
reward dedicated athletes with high performance formulas and great
value.
SlimTrim, the high turn volume, premium value diet brand, will
gain even more loyalty this year with a fresh new look and improved
formula.
Martha Stewart Essentials, developed with Martha's special
touch, completes the portfolio of brands. The brand is available in
over 20,000 stores nationwide. Backed by a value driven promotional
marketing campaign featuring aggressive $5 off FSIs, national print advertising and
super-saving in store promotional offers, Martha Stewart Essentials
is the superior whole-food based formulas that women demand.
"With top brands in top retailers, Inergetics is strongly
committed to supporting all of its brands and providing real value
to our retail customers. Furthermore, we are bolstering our
leadership position by developing new category-defining
nutraceuticals such as our Cannabidiol (CBD)-based nutritional
supplement line," Mike James, CEO,
added. "Our first product in this revolutionary new line will help
consumers address pain and avoid the risk of addiction and side
effects associated with opiate-based and other pain drugs. We are
excited to be at the forefront of holistic and natural medicine
that leads to OTC opportunities in food, drug and mass retailers
where we currently sell."
For more information, or to speak with Inergetics, please
contact Inergetics at 908-604-2500 or visit room Laurel B at the
Baltimore Marriot Waterfront, January
12th – 14th, 2015.
Inergetics Media Contact
KARV Communications
Jonathan Leibowitz
(212) 333-0273
Inergetics@KARVCommunications.com
About Inergetics, Inc.
Inergetics' portfolio of brands
includes: Martha Stewart™ Essentials, a complete line of
whole-food-based supplements created specifically for women;
Surgex® Sports Nutrition, the preferred nutritional
supplement of Army Sports; Bikini Ready®, a leader in
weight loss lifestyle solutions; SlimTrim, the affordable, premium
value diet brand; and OmEssentials®, a line of
scientifically advanced nutritional supplements designed to further
the health and wellness of yoga practitioners and active
individuals.
To learn more about Inergetics, visit www.inergetics.com,
and the Inergetics brands' websites
at: www.marthastewartessentials.com, www.surgexsports.com,
www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net,
www.bikinireadylifestyle.com, www.kahunasands.com,
www.omessentials.com
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SOURCE Inergetics, Inc.