DENVER, Nov. 14, 2014 /PRNewswire/ -- The Pulse
Beverage Corporation (OTCQB: PLSB), makers of Natural Cabana®
Lemonades, Limeades and Coconut Waters, and PULSE® Heart & Body
Health functional beverages, today provided the following update on
its recent corporate development and achievements for the third
quarter ended September 30, 2014.
Business Highlights for Third Quarter 2014:
- Partnership with Smashburger to enter into the multi-billion
dollar food business. Natural Cabana® Lemonade now available at all
265 Smashburger locations nationwide;
- Expanded international presence into Mexico through launching a wholly-owned
subsidiary in Mexico, Pulse
Beverage S.A headed by Carlos
Villarreal and his team, Borrega Consulting. Mr Villareal is
known for the introduction and distribution of Monster Energy
Drink® in Mexico in 2004 as he led
the expansion across all of Mexico
up until June 2010;
- Secured deal with major national distributor of high end
beverages, Unique Foods, to distribute Pulse's Natural Cabana®
Coconut Water throughout Canada.
Unique Foods is a leading importer of premium beverage brands such
as: Stewart's Old Fashioned Sodas, Cascade Ice™, Hype Energy™,
AQUAhydrate™ and ACTIVATE® Vitamin Drinks;
- During the last few months Pulse has received approved listings
at nationally recognized chain stores to carry our brands in more
than 2,500 additional stores;
- Pulse has received authorization to sell into a "big box"
national chain store, with manager approval. To date Pulse has been
approved in more than 250 of these stores.
Bob Yates, Chief Executive
Officer said, "We achieved significant operational progress during
the third quarter of 2014, which we believe establishes a stronger
foundation for the remainder of the year and into 2015. Our
lemonades and limeades are performing well and are now being sold
in more than 20,000 stores and our coconut waters are sold in more
than 5,000 stores. Our PULSE® Heart & Body Health functional
beverages, originally developed by Baxter Healthcare, will be
marketed in a new, non-gender-specific formulation later this
month. We believe the new formulation will have a significantly
wider consumer appeal."
Mr. Yates continued, "During the quarter, our Canadian
distributor, Unique Foods, showcased our Natural Cabana® Coconut
Water at two trade shows: CHFA Natural Foods Show in Toronto on September
13th and 14th and Grocery Innovations
Show in Toronto on September 28th and 29th.
We were able to generate some good traction from the exposure
we received from these tradeshows and many major groceries, health
and nutrition retailers have already taken on the product and/or
approved a listing for 2015. We have also spent a great deal of
time to wrap up the development and re-formatting of our highly
anticipated Pulse® Heart and Body Health functional beverages which
are due to be launched very soon. With the progress we are making,
Pulse is quickly emerging as a leader in the beverage industry. We
are confident in the delivery and execution of our product launch,
continued sales and marketing strategies and look forward to
communicating more progress on this with our shareholders."
About The Pulse Beverage Corporation
Pulse Beverage
Corporation is an emerging beverage company that offers a line of
great tasting, refreshing, low-calorie natural drinks, including
Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water
and Pineapple Coconut Water, and PULSE® Heart and Body Health
functional beverages. Combining all-natural ingredients,
essential vitamins and minerals, Pulse's line of beverages provides
consumers with high-quality, healthy alternatives at a reasonable
price. For more information, please visit:
www.pulsebeverage.com or email info@pulsebeverage.com.
Follow Pulse Beverage on Twitter
at https://twitter.com/drinkpulsebev. Become a
Pulse Beverage Facebook Fan Page at
https://www.facebook.com/PulseBeverageCorporation.
Forward-Looking Statements
This news release contains "forward-looking statements" as
that term is defined in Section 27A of the United States Securities
Act of 1933, as amended and Section 21E of the Securities Exchange
Act of 1934, as amended. Statements in this press release which are
not purely historical are forward-looking statements, including,
but not limited to, introducing the re-formulated Pulse brand of
functional drinks by mid-year, the successful rollout of the new
coconut water line and any statements regarding beliefs, plans,
expectations or intentions regarding the future. Actual results
could differ from those projected in any forward-looking statements
due to numerous factors. Such factors include, among others, the
inherent uncertainties associated with new projects and development
stage companies. These forward-looking statements are made as of
the date of this news release, and the company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements. Although management believes that
any beliefs, plans, expectations and intentions contained in this
press release are reasonable, there can be no assurance that any
such beliefs, plans, expectations or intentions will prove to be
accurate. Investors should consult all of the information set forth
herein and should also refer to the risk factors disclosure
outlined in the company's annual report on Form 10-K for the most
recent fiscal year, quarterly reports on Form 10-Q and other
periodic reports filed from time-to-time with the Securities and
Exchange Commission.
Investor Contact:
IRTH Communications
Robert Haag
plsb@irthcommunications.com
866-976-4784
SOURCE Pulse Beverage Corporation