CANTON, Mass., Nov. 3, 2014 /PRNewswire/ -- On Veterans Day, Baskin-Robbins, the world's largest
chain of ice cream specialty shops, will donate 10 cents from each ice cream scoop sold in its
U.S. locations to the United Service Organizations (USO), in honor
of U.S troops, military families and veterans.* Baskin-Robbins'
support is part of the USO's "Every Moment Counts" campaign, which
calls on Americans to honor and create special moments for troops
and their families, who make daily sacrifices as they serve.
Baskin-Robbins will also celebrate the military community all
month long with its November Flavor of the Month, First Class
Camouflage, and with a special Camouflage Waffle Cone. First Class
Camouflage features a delicious combination of Chocolate, Salty
Caramel, and Cake-flavored ice creams and can be enjoyed in a cup
or cone as well as in Baskin-Robbins' Camouflage Waffle Cone or
Waffle Bowl, which are decorated green, brown and tan. Guests can
also enjoy Baskin-Robbins' First Class Camouflage Layered Sundae,
which includes OREO® cookie pieces, caramel praline topping, hot
fudge and is topped off with whipped cream.
"We're excited to honor our military service members and
veterans this November through our long-standing partnership with
the USO, and hope our guests will join our efforts in supporting
the USO on Veterans Day when we will
make a donation for every scoop of ice cream sold in our U.S.
restaurants to the organization," said Bill
Mitchell, President, Baskin-Robbins U.S. and Canada, and Dunkin' Donuts & Baskin-Robbins China, Japan and Korea, who previously served as a
Captain in the U.S. Army. "We're also looking forward to
introducing our November Flavor of the Month, First Class
Camouflage, which celebrates our troops in a fun and unique
way."
Baskin-Robbins is also committed to supporting the military
community by offering a special veteran's incentive program for
U.S. veterans seeking to open a Baskin-Robbins franchise in the
U.S. As part of the program, Baskin-Robbins will waive the 20-year
initial franchise fee of $25,000 and
offer a zero percent royalty rate for the first two years and a
reduced royalty rate for years three through five for qualified,
honorably discharged U.S. veterans, making it easier for them to
start their own business.**
Baskin-Robbins was founded in 1945 by ice cream enthusiasts and
brothers-in-law Burt Baskin and
Irv Robbins, who both served in the
military during World War II. The brand has a long history of
serving those who serve our country. In addition, The Dunkin'
Donuts & Baskin-Robbins Community Foundation is committed to
ensuring the safety of our neighborhoods through partnerships with
organizations such as the USO.
For more information about Baskin-Robbins' wide variety of ice
cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Pinterest
(www.pinterest.com/baskinrobbins31).
For more information about the USO's "Every Moment Counts"
campaign, visit www.USOmoments.org.
OREO® and the OREO® Wafer Design are
registered trademarks of Mondelēz International group, used under
license.
* This donation is inclusive of all regular (4oz) and kids
(2.5oz) scoops of ice cream sold as cups and cones on Tuesday, November 11th, 2014. The
donation is based on regular-priced cup and cone scoop sales only,
and does not include scoops that are used in other desserts (i.e.
sundaes, beverages, cakes, take home, novelties, etc.).
** For details, please see the Baskin-Robbins Franchise
Disclosure Document.
About the USO
The USO lifts the spirits of America's
troops and their families millions of times each year at hundreds
of places worldwide. We provide a touch of home through centers at
airports and military bases in the U.S. and abroad, top quality
entertainment and innovative programs and services. We also provide
critical support to those who need us most, including
forward-deployed troops, military families, wounded warriors,
troops in transition and families of the fallen. The USO is a
private, non-profit organization, not a government agency. Our
programs and services are made possible by the American people,
support of our corporate partners and the dedication of our
volunteers and staff.
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's 35th annual
Franchise 500® ranking, Baskin-Robbins is the world's largest chain
of ice cream specialty shops. Baskin-Robbins creates and markets
innovative, premium hard scoop ice cream and soft serve, custom ice
cream cakes and a full range of beverages, providing quality and
value to consumers at more than 7,400 retail shops in nearly 50
countries. Baskin-Robbins was founded in 1945 by two ice cream
enthusiasts whose passion led to the creation of more than 1,200
ice cream flavors and a wide variety of delicious treats. In 2013,
more than 13 million ice cream cakes were sold in Baskin-Robbins
shops worldwide. Headquartered in Canton,
Mass., Baskin-Robbins is part of the Dunkin' Brands Group,
Inc. (Nasdaq: DNKN) family of companies. For further information,
visit www.BaskinRobbins.com.
About the Dunkin' Donuts & Baskin-Robbins Community
Foundation
The Dunkin' Donuts & Baskin-Robbins Community Foundation brings
together a wide network of stakeholders, including franchisees,
crew members and employees. The focus of the Foundation is to serve
our neighborhoods by taking care of their basic needs – safety,
hunger relief and children's health. To learn more about the
Dunkin' Donuts & Baskin-Robbins Community Foundation, please
visit www.dunkinbrands.com/foundation.
Contact:
Justin
Drake
Dunkin' Brands
781-737-3315
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins