Fashion-inspired, chic and contemporary hotel
opens in vibrant Herald Square neighborhood
Hyatt Hotels Corporation (NYSE:H) and Chesapeake Lodging Trust
(NYSE:CHSP) (the “Trust”) today announced the opening of Hyatt
Herald Square New York. Ideally located in Midtown Manhattan’s
lively Herald Square neighborhood, the 122-room hotel draws on
inspiration from the area’s rich publishing history and neighboring
Fashion District – both of which serve as inspiration for the
hotel’s design, dining, services and amenities.
Hyatt Herald Square (Photo: Business
Wire)
“Hyatt Herald Square is ideally located in the center of the
lively Hyatt Herald Square neighborhood,” said Candice Cancino,
general manager, Hyatt Herald Square. “The hotel captures the
spirit of this district and inspires guests to explore the best
that the area has to offer. We are excited to welcome our first and
future guests.”
“After more than a year of planning and execution of our plans,
we are excited to introduce the new Hyatt Herald Square New York,”
said James L. Francis, president and chief executive officer of the
Trust. “Every aspect of this hotel was carefully designed with the
nearby Herald Square and Fashion District in mind, drawing
inspiration from and celebrating the rich history of these
important industries. We are looking forward to bringing both
guests and local New York residents a unique and contemporary hotel
and dining experience in one of New York City’s most revitalized
neighborhoods.”
Design and Guestrooms
Located on West 31st Street between 5th Avenue and Broadway, the
building housing Hyatt Herald Square New York has been designed by
famed interior designers Paul Vega and Vennie Lau of VLDG Inc., who
studied the history of Herald Square to procure the design elements
and palettes for the hotel’s lobby, hallways, guestrooms, and
rooftop.
Every aspect of the hotel’s design exudes a mixture of fashion
and industrial newspaper printing elements, composed of bright pops
of colors, glass, custom fabrics and millwork, reclaimed wood,
letterpress blocks, pounded metal and other nuanced details. The
lobby, adorned with the artwork of nine local artists, serves as
its own destination. The inviting lobby features several themed
communal areas including an espresso bar with café counter, an
on-site market for on-the-go snacks and a library-themed lounge,
bar and private dining space with comfortable seating and a
bookshelf. Upon arrival, hotel ambassadors will personally greet
each guest and invite them to experience the lobby or head to their
guestroom. To create a seamless experience between check-in and
settling in, the traditional check-in desk experience has been
abandoned for a smooth, bowl-shaped desk toward the back of the
lobby sitting in front of a curved metal door with embossed
lettering. This is located steps away from the hotel’s comfortable
bar and lounge. Adjacent to the check-in area, a small concierge
desk made from decorative newspaper stacks of different colors and
textures fields guest requests and questions.
Sustainable LED lighting designed by Brooklyn-based manufacturer
Stickbulb will be on display in a customized installation of wooden
beams of varying lengths, further adding to the lobby’s industrial
feel. Glass block upholsters with LED lights on the walls provide a
shimmering effect on gold colored Maharam fabric wallpaper.
The guestrooms are designed with a natural and neutral palette,
allowing the design and fashion-inspired decor to stand out. The
dark, rich wood furniture found in the rooms is accented with pops
of hot pink, a recurring color throughout the hotel. As a nod to
both the publishing and fashion industries, an in-room letterpress
block feature includes a quote from famed fashion designers.
Letterpress blocks are also used to indicate the room numbers on
all 122 guestrooms, including the Penthouse suite located on the
18th floor. Each floor also has a different custom-made panel
outside the elevators indicating the floor number. These panels,
created by artist Vicky Chan, all feature the same hot pink accent
found in guestrooms and a fashion-inspired image. Guests can choose
between king or double rooms with features including
retail-inspired open armoires where guests can display personal
clothing items, desks that double as vanities, patterned couches
with multi-textured throw pillows and artwork panels on the
ceilings and walls. In place of a lamp, the bedside lighting
feature is a chain link lantern attached to a down light, which
adds elegance and softness to the room and evokes the style of a
necklace. The spacious bathrooms include stand-in showers and C.O.
Bigelow amenities. Guestrooms contain stunning views of the
Manhattan skyline, including the Empire State Building and Chrysler
Building.
Dining
Hyatt Herald Square New York offers three food and beverage
outlets, each with its own distinct identity, headed up by the
hotel’s Food & Beverage Director and Executive Chef Gunnar
Steden. The hotel’s coffee bar, Espresso Bar, boasts locally
roasted gourmet beans from Stone Street Coffee Company and offers a
wide variety of barista-prepared espresso, coffee, and specialty
drinks, as well as freshly baked pastries from Balthazar Bakery.
While a great option for an on-the-go caffeine fix, for those
dining in, Espresso Bar offers a separate seating area with swing
out stools set in front of an art installation featuring
Dali-inspired clocks. In line with the fashion theme of the hotel,
each clock is set to the local time of a major fashion capital,
including Paris, New York, and Hong Kong. Guests can also peruse
vintage newspapers displayed in stacks around the bar.
The intimate library-themed lobby bar and restaurant, aptly
named The Den, features a casual bistro menu. With emphasis on
simple, market fresh ingredients, the menu offers seasonal dishes
in three sizes – Large Bites, Light Bites, and Even Lighter Bites –
making The Den an ideal option for meals, group sharing, or a quick
bite on the go. The bar also features a dedicated cocktail menu
with seasonally inspired drinks, some of which are infused
in-house. Offering a living room-like feel, The Den includes chairs
and tables of varying heights, a bookshelf with a wide variety of
media and fashion-focused literature and a comfortable seating area
with a writing desk. The bar area looks like a finished bar cart
that one might have at home, while the private dining area seating
18 is modeled after an upscale diner with modern, mid-century
banquettes and quilted chairs.
The hotel’s rooftop lounge Up on 20 boasts stunning views of the
Midtown skyline, as well as both the Empire State Building and
Freedom Tower, and offers a variety of seasonal cocktails, a
selection of local and international beers, wines and spirits as
well as the hotel’s small plates menu. The rooftop is also
available for small meetings and events for up to 100 people.
“We are thrilled to be behind the opening of Hyatt Herald Square
New York,” said Ben Seidel, president and CEO of Real Hospitality,
the hotel’s management company. “This fashion-forward,
historical-minded hotel is sure to be a great go-to-destination for
business and leisure travelers, as well as local New York
residents, offering a true taste of the neighborhood in a
contemporary and social setting. We are confident that the design,
food and beverage, accommodations and amenities will make this
hotel stand out as a leader in the industry.”
The term “Hyatt” is used in this release for convenience to
refer to Hyatt Hotels Corporation and/or one or more of its
affiliates.
About Hyatt Herald Square
With its proximate location to both Herald Square and the
Garment District, Hyatt Herald Square New York will celebrate two
of New York City’s most important industries – fashion and
publishing. This theme is incorporated in every aspect of the hotel
from the interior design by Paul Vega of VLDG Inc., to the
guestrooms, dining concept, lobby lounge, and other amenities. A
fusion of industrial sophistication and fashion-forward flare,
Hyatt Herald Square New York features 122 rooms and one grand
suite, as well as a free-flowing lobby lounge with a living-room
type feel (Library Lounge); a restaurant and bar (The Den); an
espresso bar (Espresso Bar); and a stunning rooftop bar (Up on 20)
with views of the Empire State Building and surrounding Midtown
skyline, all of which offer local cuisine and seasonal menus of
creative cocktails and market fresh dishes. A neighborhood gem,
Hyatt Herald Square New York will cater to both leisure guests and
locals, and will be conveniently located just steps away from
word-class dining, shopping and entertainment, including the Empire
State Building, Broadway Theater District, Madison Square Garden,
flagship Macy's department store, and Times Square.
About Hyatt
Hyatt hotels are smaller-sized properties conveniently located
in diverse business and leisure areas. With hotels typically
ranging from 150 to 350 rooms, Hyatt hotels offer guests the
opportunity to experience our hospitality in a vibrant environment.
Customers include individual business and leisure travelers, and
Hyatt hotels can accommodate smaller scale business meetings and
social gatherings.
About Chesapeake Lodging Trust
Chesapeake Lodging Trust is a self-advised lodging real estate
investment trust (REIT) focused on investments primarily in
upper-upscale hotels in major business and convention markets and,
on a selective basis, premium select-service hotels in urban
settings or unique locations in the United States. The Trust owns
20 hotels with an aggregate of 6,116 rooms in eight states and the
District of Columbia. Additional information can be found on the
Trust’s website at www.chesapeakelodgingtrust.com.
About Real Hospitality Group
Real Hospitality Group (RHG) is headquartered in Ocean City, MD
with a regional office in Midtown Manhattan in New York City, and
comprises a team with more than 400 years of combined hospitality
and travel industry experience. The Real Hospitality Group
portfolio includes 51 hotel properties with an inventory of more
than 6,715 rooms in gateway cities that include New York,
Philadelphia and locations in Morgantown, West Virginia as well as
Glens Falls, Montauk, New York and Ocean City, MD. The company is a
recognized service provider for Marriott, Hilton, Starwood, Hyatt,
Wyndham, IHG, and the Choice Hotels brands as well as a collection
of unique independent hotels. RHG focuses on total service property
management, revenue performance, guest satisfaction and business
development for hotels, resorts and investment ownership groups.
For more information, please visit the company website at
www.realhospitalitygroup.com.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company with a proud heritage of making guests
feel more than welcome. Thousands of members of the Hyatt family
strive to make a difference in the lives of the guests they
encounter every day by providing authentic hospitality. The
Company's subsidiaries manage, franchise, license, own and develop
hotels, resorts, branded residences and vacation ownership
properties under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®,
Hyatt Regency®, Hyatt Place®, Hyatt House®, Hyatt
Zilara™, Hyatt Ziva™, Hyatt Residences® and
Hyatt Residence Club® brand names and have locations on six
continents. As of June 30, 2014, the Company's worldwide portfolio
consisted of 563 properties in 48 countries. For more information,
please visit www.hyatt.com.
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not
historical facts, are forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. Our actual
results, performance or achievements may differ materially from
those expressed or implied by these forward-looking statements. In
some cases, you can identify forward-looking statements by the use
of words such as “may,” “could,” “expect,” “intend,” “plan,”
“seek,” “anticipate,” “believe,” “estimate,” “predict,”
“potential,” “continue,” “likely,” “will,” “would” and variations
of these terms and similar expressions, or the negative of these
terms or similar expressions. Such forward-looking statements are
necessarily based upon estimates and assumptions that, while
considered reasonable by us and our management, are inherently
uncertain. Factors that may cause actual results to differ
materially from current expectations include, among others, the
rate and pace of economic recovery following economic downturns;
levels of spending in business and leisure segments as well as
consumer confidence; declines in occupancy and average daily rate;
if our third-party owners, franchisees or development partners are
unable to access the capital necessary to fund current operations
or implement our plans for growth; changes in the competitive
environment in our industry and the markets where we operate; our
ability to access the capital markets; and other risks discussed in
the Company's filings with the U.S. Securities and Exchange
Commission, including our Annual Report on Form 10-K, which filings
are available from the SEC. We caution you not to place undue
reliance on any forward-looking statements, which are made as of
the date of this press release. We undertake no obligation to
update publicly any of these forward-looking statements to reflect
actual results, new information or future events, changes in
assumptions or changes in other factors affecting forward-looking
statements, except to the extent required by applicable laws. If we
update one or more forward-looking statements, no inference should
be drawn that we will make additional updates with respect to those
or other forward-looking statements.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141009005340/en/
11*6 PRKatie Barr Cornish,
646-325-5894katie@elevensixpr.comorChesapeake Lodging TrustDouglas
W. Vicari, 410-972-4142dvicari@cltreit.com
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