Clear Channel Donates Digital Billboard Space
to Encourage Water Conservation Across the Southland As Mandatory
Restrictions Are Enacted By State
Southern California Water Committee (SCWC) and Clear Channel
Outdoor (CCO) were joined by state and regional water leaders today
as they announced a partnership to encourage Californians to save
water during the ongoing drought. SCWC and CCO launched an
advertising campaign featuring a water-saving character,
@Lawn_Dude, who will be gracing digital billboards across Southern
California and sharing conservation tips with an integrated social
media campaign. CCO donated space on 25 digital billboards
throughout the Southland to help @Lawn_Dude get this important
message across.
“Some Californians haven’t been taking this drought seriously,
so I’m here to make sure people take steps to save water,” said
@Lawn_Dude, the newest spokesperson for conservation during
California’s drought. “I’d be the first to admit that I love using
lots of water, but I’m cutting back on my drinking because, take it
from me, nobody likes a drunk lawn.”
Governor Jerry Brown announced a drought emergency earlier this
year and conditions have yet to improve. The State Water Resources
Control Board enacted mandatory water conservation measures this
week that impact all Californians, banning excessive watering,
hosing of sidewalks and driveways, washing cars without a turnoff
valve, and using fountains without recycled water.
“During this time of unprecedented drought, we appreciate
creative partnerships, like the one announced today, that utilize
interesting and unique ways to spread the word about the importance
of conserving water,” said State Water Resources Control Board
Vice Chair Fran Spivy-Weber. “Lawn Dude’s presence on digital
billboards is going to be a great way to engage people and share
water saving tips.”
The digital billboard campaign partnership was announced at a
press conference that brought together various water leaders to
discuss the new regulations and the increasing need for
informational campaigns to help Californians conserve, specifically
reducing outdoor water use.
“It is important that each and every Californian do their part
to save water and limit outdoor watering,” said Los Angeles City
Councilmember Felipe Fuentes, Chair of the Energy & Environment
Committee. “We’ve made great progress over the years here in
Southern California and Los Angeles, but there is much more to be
done. I applaud Clear Channel Outdoor and Southern California Water
Committee for collaborating on this important education effort
during this historic drought.”
“We appreciate the generous donation of digital billboard space
from Clear Channel Outdoor to help get the word out about the
importance of reducing outdoor water use,” said Charles Wilson,
chairman of the SCWC Board of Trustees. “Our partnership has
allowed us to utilize this powerful platform to educate the public
and will help move the dial on conservation efforts throughout
Southern California.”
CCO regularly donates space on its digital and traditional signs
in Southern California and throughout the nation to display public
safety and public awareness messages.
“As the statewide drought persists, it’s become increasingly
important that Californians get serious about conservation and
Clear Channel Outdoor is proud to be a part of this effort to
encourage folks to listen up and reduce their personal water use,”
said Layne Lawson, director of public affairs for Clear Channel
Outdoor. “Everyone needs to make sure that conservation becomes
a way of life, and we’re pleased to do our part in spreading that
message via our digital signs in Southern California.”
The unique ability of digital signs to reach a wide audience
while displaying messages in real-time allows them to act as
valuable resources for non-profit organizations, public safety
agencies, law enforcement and a variety of others who need to
effectively relay messages to the public.
“The Southern California Water Committee and Clear Channel are
stepping up to spread the word about conservation with an emphasis
on cutting back on outdoor water use during this hottest time of
the year,” said Jeffrey Kightlinger, general manager of the
Metropolitan Water District of Southern California. “This is an
unprecedented drought that requires extraordinary efforts from all
Californians.”
The @Lawn_Dude ads will appear on digital billboards across
Southern California throughout the summer. Southern Californians
are encouraged to interact with @Lawn_Dude on Twitter and share
billboard sightings and personal water saving practices.
For more information on SCWC, please visit www.socalwater.org.
For additional consumer tips on conservation, visit Save Our Water.
For more information about the State Water Board’s emergency
regulations, please review the fact sheet here.
About Southern California Water Committee
Established in 1984, the Southern California Water Committee is
a nonprofit, nonpartisan, public education partnership dedicated to
informing Southern Californians about our water needs and our
state’s water resources. Spanning Los Angeles, Orange, San Diego,
San Bernardino, Imperial, Riverside, Ventura and Kern counties, the
SCWC’s members include representatives from business, government,
agriculture, water agencies, labor and the general public. Visit us
at www.socalwater.org and find us on Facebook.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is one of the
world’s largest outdoor advertising companies, with more than
675,000 displays in over 40 countries across five continents,
including 47 of the 50 largest markets in the United States. Clear
Channel Outdoor Holdings offers many types of displays across its
global platform to meet the advertising needs of its customers.
This includes a growing digital platform that now offers over 1,000
digital billboards across 39 U.S. markets. Clear Channel Outdoor
Holdings’ International segment operates in nearly 30 countries
across Asia, Australia, Europe and Latin America in a wide variety
of formats. More information is available at
www.clearchanneloutdoor.com and
http://www.clearchannelinternational.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140731006346/en/
Alison Joob, 818-760-2121ajoob@fionahuttonassoc.com