Monthly shareholder’s
Newsletter
Issue 7/8: Summer -
July/August 2014
July 29, 2014- InvestorsHub NewsWire - We
welcome our investors once again. This issue represents a combined
Summer July/August issue of the UCP Newsletter. In it you will find
the information you need as reported by the management of the
various companies that fall under our holding company umbrella.
UCP
is very excited to get this newsletter out. It marks our first
foray into putting the UCP newsletter on the global iHub news wire.
It will have a presence on the OTC Markets website as well as the
UCPworld.com website. With European management and most employees
away during the summer months, information regarding our holdings
tends to lag behind what happens during other quarters of the
year.
Therefore, this issue will contain news such as
how our discussion held at the UCP board meeting in June went as
well as republished news from last month’s newsletter to spread the
good word across the wire about the continued success of the UCP
brand and its agencies. With all board members back in the office
in August for our August 19th board meeting, the
September issue will only contain new news as well as the much
anticipated 2nd quarter earnings and other numerics, as
reported by CFO and board member Anna-Karin
Dahlen.
Finally, I would like to personally thank all of
our shareholders who write to me with thoughts and ideas. It is
because of you that this company will only get bigger and better in
time……………Ken
UCP News:
On
June 12, 2014, all UCP board members met in the 3Kronor Stockholm
office. Strategic business opportunities, financials and new client
potential for 3Q and 4thQ were discussed. As these ideas
are fluid and the business pitches are ongoing, results cannot be
released until definitive agreements are in place. But, what we can
say is that board members considered the possibility of expanding
3Kronor’s Stockholm office. Due to new client acquisition,
additional employees were hired, including experts in digital
marketing areas such as Programmatic and as we know a new CEO. With
this growth, comes the present need to increase office space to
handle all the employees. Other offices under the UCP umbrella will
also be looked at to see if space is an issue.
3Kronor
Stockholm
As
reported in the July 15 issue of Resume, Sweden’s largest
advertising magazine (see ad below),
Readly, a client of 3Kronor in Sweden and
NY, has unveiled a ground breaking TV and radio campaign for this
year in Sweden. The narration for these spots is done by none other
than Torsten Wahlund, who has also lent his voice to Dumbledore in
the Harry Potter movies. Touted as the Spotify of magazine, Readly
is available in 47 markets, with more coming your way this fall. We
congratulate Susanne Brave - Project Manager, David Ziemsky -
Creator & Director and Emma Damberg - Media Adviser on a job
well done!
For
those that may not know, Readly innovatively provides unlimited
access to hundreds of magazines for only $9.99/month.
Readly is globally available for iPad and
iPhone, Android, Windows 8/RT and Kindle
Fire/HDX.
http://www.resume.se/nyheter/reklam/2014/07/15/readlys-forsta-tv-kampanj/
3Kronor Stockholm is also proud of winning the
social media business of the prestigious Karolinska
Institutet. Karolinska Institutet is
one of the world’s leading medical universities. Its mission is to
contribute to the improvement of human health through research and
education. Karolinska Institutet accounts for over 40 per cent of
the medical academic research conducted in Sweden and offers the
country’s broadest range of education in medicine and health
sciences. Since 1901 the Nobel Assembly at Karolinska Institutet
has selected the Nobel laureates in Physiology or
Medicine.
WiFog, another client
continues to get stronger. For those that may not know, WiFog
uniquely gives you free mobile data.
To
get free, unlimited, high-speed (3G) mobile data, all you have
to do is watch a few adverts from time to time, to top up your
browsing allowance. You can talk for
up to 120 minutes every month. If you are in Sweden, download the
Wifog App now. The app gives you quick and easy internet access and
avoids the hassle of going through a landing page every time you
start browsing. It also shows you how much data you have left
before you need to start watching some adverts. It’ll remind you
automatically when it’s time to start watching the ads, so you can
choose to watch at a time that suits you, before you run out. For
now, Wifog only works in Sweden but it soon will be appearing in
bigger markets.
Additional clients added to the 3Kronor
Stockholm roster will be announced in the coming
weeks.
3Kronor
Copenhagen
In
case you missed it in last month’s newsletter, the Copenhagen
office reports that their formula for creativity and communication
is working. They have several pitches in the Danish market and will
anounce soon their results. Always in the market for new business,
and always giving their clients above and beyond tailored service,
which is being recognized in their monthly bottom
line.
3Kronor
New York
We
are currently competing for new business and will be reporting on
our outcome and the promising direction of the New York office in
the September issue. Check out my blog: Madison Avenue Greetings, a
NY Blog by Ken Rosenthal, found @ www.3kronor.com/nyheter/
Nyheter 365
“We
had not dreamed of such good results", so said SAS
Enterprise. How did they tell that the results were
great? For SAS, they took up native advertising via
Nyheter365.
“It
worked very well,” said Katja Ek Henriksson and Ulf Hermansson
Samell of SAS Marketing Sweden. SAS Enterprise Services SAS
Credits is an enterprise application that provides a certain number
of so-called Credits. They tested a Native Advertising campaign
with conversion focus. The campaign was widely seen in Sweden via
SvD, GP, Sydsvenskan to reach out to all the places where SAS flies
from. The editorial content was adapted for each city with local
angles for maximum relevance.
“We
became like a local newspaper in each place. It was an incredibly
fun and exciting campaign in that it came to stuff all the time and
we adapted ourselves to the editorial content in ways we have never
done before”, says Johan Rikner, CEO of
nyheter365.
The
result was not long in coming. The number of companies signed up
for SAS Credits increased by 90 percent compared to previous
months.
“We
are really happy and had probably never dreamed that it would give
such a good result. It has been incredibly smooth and easy to work
with nyheter365. We have also worked in real time during the
campaign and it has worked just fine”, says Katja Ek Henriksson and
Ulf Hermansson Samell of SAS Marketing Sweden (regarding the work
of Nyheter 365).
HowCom/HowCom Evolution -
Sweden
As
detailed last month, HowCom has landed another big
client. Oxfam is a
confederation of 17 organizations working together to find lasting
solutions to poverty and injustice. Around the globe,
Oxfam works to find practical, innovative ways for people to lift
themselves out of poverty and thrive.
Newly
established in Sweden, Oxfam has chosen HowCom to be their Media
Agency after a pitch with several of the most well-known
agencies in the country.
HowCom continues
its growth with digital media in focus and plans further
recruitments within digital strategies and trends. Sister company,
HowCom Evolution is also growing according to plans with an
update to it status of growth in coming
newsletters.
Native Clicks –
Spain
Microsoft Advertising
and Native Clicks have signed an agreement to market together
native advertising through MSN. The objective is to further
enhance the connection between brands and consumers investing in
content.
The
aim of the agreement between Microsoft Advertising and Native
Clicks is to promote innovative approaches in the Spanish
advertising industry, offering advertisers a solution that is
showing excellent performance in other countries. The
incorporation of this product thus joins the long experience of
Microsoft Advertising in connecting brands and consumers through
quality content. In fact, MSN has been chosen by advertisers
as El Corte Ingles, Unilever and Nokia to develop branded content
projects such as Channel Trends, Channel Recipes or Agenda Summer
Concert platform respectively.
"Partnering with Native Clicks explains Raúl de
la Cruz, director of Microsoft Advertising-responds to the desire
to provide the best tools of MSN Marketplace to help advertisers
achieve greater success with their advertising
campaigns."
Patrick List, country manager of Native Clicks
in Spain explains: "We are very pleased to work with MSN in Spain,
offering this advertising solution to advertisers in the Spanish
market. We are convinced that here will be as successful as it
has been on MSN in the Nordic countries. "
Recently, Native Clicks had great success with
one of their other top clients, “Innovation
Norway”. Using an editorial micro page, Native
Clicks directed 300,000 readers to be inspired by Norway as a
winter tourist destination.
The
result?
In a reader survey 55% says that they “are more interested in a
winter trip to Norway”. Elinor Eriksson,
Senior Advisor, Innovation Norway: “We see that the
work with Native Clicks has given a good result not only for us,
but also for our partners. The process has been very smooth and we
are looking forward to a continued good cooperation in new
projects”. Given the major success of Disney’s Frozen, which takes
place in Norway, trips to this Scandinavian country will only grow
and grow, with Native Clicks responsible for directing that
growth.
In Sight -
Norway
As we
go to press, no changes have been reported for In Sight during the
month of June.
Spotlight On:
The City
of Stockholm, Sweden
When
you think of Stockholm, Sweden, people typically respond with one
word, “cold”. For the most part, you could say they are right. But
then something happened. The Summer of 2014. Life as Stockholmers
and the rest of those in Sweden has forever changed. Would you
believe that for over three weeks, Sweden has experience tropical
weather? Yes, 80F/26C+ daily. Swedes are not used to this warm
weather and one wonders if heeding the warning of the greenhouse
effect is too late for us. Nevertheless, warm weather means people
come out to fika, or have a coffee break. Smart business gets done,
the same way in other countries business gets done on a golf
course. With many IT innovations coming out of Sweden in recent
years such as Spotify , Readly and newbie Ruzzle, and with the ever
increasing importance of EDM music, thanks to Avicii, tiny Sweden
isn’t so tiny anymore. A great place to work and a great place to
raise a family, Sweden continually is listed in the top 10 of
places in the world to live. Come visit, winter or summer, you wont
be disappointed.
About United Communications
Partners
United Communications Partners is a
communication group with its subsidiaries and operational focus in
Europe and North America. For more information please visit our
website: www.ucpworld.com or find us on the
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Contact Us:
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York, NY 10007
Email:
ken.rosenthal@ucpworld.com