By Qasim Nauman 

ISLAMABAD--A mob in central Pakistan killed three members of the minority Ahmadiyya religious community on Sunday, after an Ahmadi man allegedly posted a blasphemous image on Facebook, officials said.

The attack occurred in the city of Gujranwala, in Punjab province, where a posting by a 22-year-old Ahmadi man sparked an argument with neighbors belonging to the majority Sunni branch of Islam. Several hundred people then gathered at the scene and set fire to houses belonging to Ahmadi families, police said.

"They went to the Ahmadi man's house and there was an argument that got out of hand," said a police official who arrived at the scene. "Before we could do anything about it, over a hundred people arrived, many from the local mosque because it was prayer time."

Saleem Uddin, a spokesman for the Ahmadiyya community in Pakistan, said the allegation of blasphemy was "completely false."

The dead include a 55-year-old woman and her two granddaughters, one aged seven and the other eight months, police and emergency-service officials said on Monday. A pregnant Ahmadi woman lost her baby during the attack, according to Mr. Uddin. At least six people were taken to a local hospital for treatment. The victims were trapped inside their houses, which were set on fire by the mob.

Members of the Ahmadiyya community consider themselves Muslims, but are termed heretics by most mainstream sects of Islam. Pakistan declared Ahmadis non-Muslims in 1974 through a constitutional amendment. Laws relating to religious freedom were further tightened in the 1980s to prohibit Ahmadis from proselytizing or even calling themselves Muslims.

The community has faced frequent harassment, discrimination and violence since then. A Pakistani-American Ahmadi doctor was shot dead in May, and earlier this year, a vigilante killed an Ahmadi man who was in police custody. At least 80 Ahmadis were killed in 2010 when militants attacked two of the community mosques in the central Pakistani city of Lahore. Seven Ahmadis were killed in 2013 because of their religious beliefs, according to the Human Rights Commission of Pakistan.

Ahmadis have faced prosecution under Pakistan's blasphemy laws as well, which carry the death penalty for insulting the Prophet Muhammad. Pakistan hasn't executed anyone convicted of blasphemy, but the mere accusation of it often results in mob attacks and lynchings. Human-rights activists in Pakistan say the laws are often used to persecute minorities, sometimes to settle personal or financial issues. There are 17 Pakistanis on death row for blasphemy, according to the 2014 Annual Report by the U.S. Commission on International Religious Freedom.

Police in Gujranwala said no arrests have been made so far. "We controlled the situation, dispersed the crowd and put out the fire as quickly as we could. We have started an investigation," said police official Malik Asghar.

Mr. Uddin, the Ahmadiyya community representative, accused the authorities of not doing enough to protect Ahmadis from the mob.

"These people were burning down houses. There were women and children inside, and the police just stood there, watching," Mr. Uddin said. "The mob was looting those houses, throwing furniture and household items out on the street."

Imran Khalid Butt, the local representative in the Punjab provincial assembly, said people in the mob also attacked nearby businesses owned by Ahmadis. "When there is a situation like this, there are always some troublemakers who try to take advantage of the situation," said Mr. Butt, who is a member of the ruling Pakistan Muslim League-Nawaz political party.

Gujranwala police officials denied that they didn't act. "This was a mob of hundreds. We reacted as quickly as we could to prevent any further damage," an official at the Gujranwala City Police headquarters said.

Eight houses and four shops were burned in Sunday's attack, according to Mr. Uddin. "It is impossible to comprehend the levels of hatred and wickedness that could motivate anyone toward such merciless brutality," he said, adding that the Ahmadiyya community won't respond with violence.

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