Current Report Filing (8-k)
June 25 2014 - 5:04PM
Edgar (US Regulatory)
UNITED
STATES
SECURITIES AND EXCHANGE
COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 0R 15 (D) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event
reported) June 25, 2014
mCig, Inc.
(Exact name of registrant as specified
in its charter)
Nevada
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27-4439285
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(State or other jurisdiction of
incorporation or organization)
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(I.R.S. Employer Identification
No.)
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800 Bellevue Way NE, Suite 400, Bellevue, Washington
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98004
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(Address of principal executive
offices)
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(Zip Code)
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Registrant's
telephone number, including area code:
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425-462-4219
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Check the appropriate box
below if the Form 8-K filing is intended to simultaneously satisfy the filing
obligation of the registrant under any of the following provisions (see General
Instruction A.2. below):
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Written
communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
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Soliciting
material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
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Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
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Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
240.13e-4(c))
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SECTION
8 – Other Events
Item
8.01. Other Events.
On June 24, 2014, mCig, Inc. issued a press release announcing its third brand ambassador: William Leonard Roberts II
AKA “Rick Ross”.
Rick Ross is a world famous American rapper and
founder of the record label Maybach Music Group. Having joined mCig, Inc. as a
business partner, Ross will initiate national product endorsements by means of
his social media platforms and through various media distribution channels.
Additional information regarding Mr. Roberts is
included in the Company's press release dated June 24, 2014, which is furnished
as Exhibit 99.1 to this current report on Form 8-K.
Item 9.01. Financial
Statements and Exhibits.
(d)
Exhibits
Exhibit No.
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Description
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99.1
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Press release
dated June 24, 2014
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.
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mCig, Inc.
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Date: June 25, 2014
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By:
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/s/ Paul Rosenberg
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Paul Rosenberg
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Chief Executive
Officer
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mCig, Inc. Announces
Joint Venture With Hip Hop Powerhouse Rick Ross for Co-Branded Device, Naming
Him Brand Ambassador
-Rick Ross Joins mCig, Inc. as Official Brand Ambassador for the
mCig and VitaCig Product Lines
-Rick Ross and mCig, Inc. will also launch Co-Branded
"Mastermind" mCig Device by Winter 2015
BELLEVUE, Wash., June 24, 2014 (GLOBE NEWSWIRE) -- mCig, Inc. (MCIG) is
pleased to announce its third and most exciting brand ambassador: William Leonard
Roberts II AKA "Rick Ross". Heralded as one of music's biggest and
most influential marketers, his alignment with mCig promises to introduce the
brand to his millions of fans worldwide.
Rick Ross is a world famous American rapper and founder of the record
label Maybach Music Group. He blasted onto the music scene in 2006 when his
debut single, "Hustlin'," became something of a street anthem. The
popularity of the song powered his 2006 debut album Port of Miami, which opened
at No. 1 on Billboard's Top Albums Chart. Since then, Ross has gone on to
release four more albums at the top of the charts, Deeper Than Rap (2009),
Teflon Don (2010), God Forgives, I Don't (2012), and Mastermind (2014). Ross
was also the first artist signed to Sean Comb's (AKA P Diddy) management
company Ciroc Entertainment. In early 2012, MTV named Ross as the "Hottest
MC in the Game". Ross has collaborated with dozens of artists including:
Kanye West, Lil Wayne, T-Pain, John Legend, NAS, Robin Thicke, Ne-Yo, Trina,
Foxy Brown, The-Dream, Jay-Z, Jadakiss, T.I. Erykah Badu, Trey Songz, P Diddy,
Gucci Mane, Drake, Raphael Saadiq, Cee-Lo Green, Dr. Dre, Andrew 3000, Meek
Mill, Usher, Wale, Omarion, and many others. His most recent album entitled
"Mastermind" was released on March 3, 2014, and debuted on the
Billboard 200 at the #1 Spot.
To learn more about Rick Ross visit:http://www.rickrossmastermind.com or his Wikipedia page here: http://en.wikipedia.org/wiki/Rick_Ross.
Having joined mCig, Inc. as a business partner, Ross will initiate
national product endorsements by means of his social media platforms and
through various media distribution channels. Additionally, Ross and mCig will
be launching a co-branded mCig device codenamed "Mastermind" by
winter of 2015. The co-branded mCig is expected to retail for $20 each at point
of sale.
"At this stage in my life, I've worked hard and make it a
practice to only enjoy the finer things in life. From dining at my favorite
Wingstop, listening to "Mastermind", now available in stores, to
sipping Belaire Rose while traveling the world; I take pride in dealing with
only the best, which is why the mCig collaboration makes the most sense for me
and my brand. I've been using the mCig for several months and most definitely
enjoy the smoking experience. Thanks to my Crossfit workout regimen, I'm also
the healthiest I've ever been and none of that is compromised by using the
mCig. The mCig gives me the cleanest experience possible, and as an avid
smoker, that's what I depend on. It's sleek, small and affordable, making it
accessible to all of my fans. I'm excited to be teaming up with Paul, DJ Swivel
and the rest of the mCig team, and even more excited to be designing and
launching my own mCig over the next few months," said Rick Ross.
"I couldn't be happier to bring Rick Ross onboard with us
here at mCig. For many years Rick has been at the pulse of what's happening in
urban music and it was very important for us to be able to bridge the gap and
reach those audiences. Rick has shown a remarkable ability to mobilize fans,
and promote products that both he and his fan base genuinely like. For us to be
able to partner with Rick and introduce new products alongside him is an
incredible honor and we're very excited about our upcoming co-branded
device," said Jordan "DJ Swivel" Young, mCig's first brand
ambassador.
"Rick is the perfect brand ambassador and we are extremely
excited to have him on board. Rick has been using our product for several
months and has even supported our product before becoming an ambassador. I am
honored to have him join the team and am eagerly anticipating the design of our
co-branded device, currently codenamed 'Mastermind' which has the potential to
more rapidly disrupt our target markets. I want to formally thank Jordan Young
AKA 'Dj Swivel' who made this momentous transaction a reality," said Paul
Rosenberg, Chairman and CEO of mCig, Inc.
Non-Dilutive
Transaction
As part of this transaction, mCig, Inc. CEO Mr. Paul Rosenberg has
committed to cancel an equal amount of his shares against any newly issued
shares to Mr. Roberts II or his representatives.
About mCig, Inc.
mCig, Inc. (MCIG) is a technology company
focused on two long-term secular trends sweeping the globe: (1) The
decriminalization and legalization of marijuana for medicinal or recreational
purposes (2) The adoption of electronic vaporizing cigarettes (commonly known
as "eCigs") by the world's 1.2 Billion smokers. The company
manufactures and retails the mCig -- the world's most affordable vaporizer
priced at only $10. Designed in the USA -- the mCig provides a superior smoking
experience by heating plant material, waxes, and oils delivering a smoother
inhalation experience. The company also owns Vapolution, Inc. which
manufactures and retails home-use vaporizers such as the Vapolution 2.0.
Through its wholly owned subsidiary, VitaCig, Inc. the company manufactures and
retails the VitaCig, a $3 nicotine-free eCig that delivers a water-vapor mixed
with vitamins and natural flavors.
See more at: http://www.mCig.org/, www.Vapolution.com, and www.VitaCig.org.
The company believes that a well
regulated marijuana industry is emerging as more states follow the lead of
Washington and Colorado in legalizing marijuana. A similar trend is developing
within the eCig industry following the first acquisition of an electronic
cigarette brand (Blucigs) by a traditional tobacco company Lorillard Inc. for
$135 million followed by another acquisition in February 2014 by Altria Group
Inc. of Green Smoke for $150 million. Wells Fargo analyst Bonnie Herzog
estimates that eCig sales may rise from $1 Billion in 2013 to $10 billion over
the next three years.
mCig, Inc. (MCIG) has
positioned itself as a first mover at the intersection of these two trends and
hopes to create shareholder value by making the mCig one of the leading choices
for electronic consumption of plant material. - See more at: http://www.mcig.org/investors/investor-opportunity-subpage/
Safe Harbor Statement
Any statements contained in this press release that do not describe historical
facts may constitute forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Any forward-looking
statements contained herein are based on current expectations, but are subject
to a number of risks and uncertainties. The factors that could cause actual
future results to differ materially from current expectations include, but are
not limited to, risks and uncertainties relating to the Company's ability to
develop, market and sell products based on its technology; the expected
benefits and efficacy of the Company's products and technology; the availability
of substantial additional funding for the Company to continue its operations
and to conduct research and development, and future product commercialization;
and the Company's business, research, product development, regulatory approval,
marketing and distribution plans and strategies.
Contact:
Paul
Rosenberg
CEO
(425)462-4219