StreamTrack Releases Duration Based Video Ad Algorithm Technology
June 03 2014 - 3:31PM
Business Wire
StreamTrack, Inc. (STTK) ("StreamTrack" or the "Company"), the
first company to replace audio advertisements with video
advertisements in a live broadcast radio environment, announced a
significant technology release enhancement to its existing
patent-pending ad replacement and insertion process. The release
was implemented platform wide in March of 2014.
Since its release, extraordinary results have been realized
including:
- Record video revenue from the
UniversalPlayerTM for the two months following release.
- Revenue per listener hour increasing
from an average of .093 cents in calendar year 2013 to .127 cents
for the two months following release, an over 35% improvement.
- A record number of video impressions
served in the two months following release of 23,823,118.
- Lower computer CPU utilization by
eliminating multiple ad calls over a single commercial break and
implementing a single ad call per duration based commercial
break.
This release is centered around the concept of duration based
commercial breaks. These predefined duration periods are variable
ranging from 30 to 240 seconds. The technology allows StreamTrack
to replace a preset time duration ad break with timing based
optimized ads. For example, prior to the release during a 180
second commercial break for a radio station, StreamTrack would
attempt to fill that break with 6, industry standard 30 second
timed advertisements. Now StreamTrack optimizes towards the highest
volume of paying ads during the set duration which includes 15
second ads and higher paying 60+ second ads. In this example of a
180 second break, this can result in up to double the ad plays as
prior to the release, going from the previous 6 maximum ads to
12.
Michael Hill, CEO of StreamTrack, stated: “This is a significant
step forward in greater monetization of the content distributed
through our platform. This successful technology release further
showcases our competitive, patent-pending technology advantages
over any other broadcasting platform. We have been working on this
technology concept over the past year and it is great to see our
hard work pay off resulting in additional advertising revenue and
an even better listener experience.”
About StreamTrack, Inc. StreamTrack, Inc. (the
"Company") is a digital media and technology services company. The
Company provides audio and video streaming and advertising services
through its RadioLoyalty™ Platform (the "Platform") to over 5,000
internet and terrestrial radio stations and other broadcast content
providers. The Platform consists of a web-based and mobile player
that manages streaming audio and video content, social media
engagement, display and video ad serving within the web player and
is also capable of replacing audio ads with video ads within the
web player in a live or on-demand environment. The Company offers
the Platform directly to its broadcasters and integrates or white
labels its technologies with web-based internet radio guides and
other web-based content providers. The Company is also continuing
development of WatchThis™, a patent-pending technology to provide
web, mobile and IP television streaming services that are
e-commerce enabled within streamed content.
For more information
visit: http://www.streamtrack.com or http://www.radioloyalty.com
Forward-Looking Statements
Certain statements contained herein constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on
current expectations, estimates and projections about StreamTrack's
industry, management's beliefs and certain assumptions made by
management. Readers are cautioned that any such forward-looking
statements are not guarantees of future performance and are subject
to certain risks, uncertainties and assumptions that are difficult
to predict. Because such statements involve risks and
uncertainties, the actual results and performance of the Company
may differ materially from the results expressed or implied by such
forward-looking statements. Given these uncertainties, readers are
cautioned not to place undue reliance on such forward-looking
statements. Unless otherwise required by law, the Company also
disclaims any obligation to update its view of any such risks or
uncertainties or to announce publicly the result of any revisions
to the forward-looking statements made here. Readers should review
carefully reports or documents the Company files periodically with
the Securities and Exchange Commission.
Contact:
StreamTrack, Inc.Michael HillChief Executive
Officerir@streamtrack.com+1 805-308-9151
StreamTrack, Inc.Michael Hill, +1 805-308-9151Chief
Executive Officerir@streamtrack.com