-- Offline and Online Campaign to Include Traditional
Media and New Age Media
-- $1 Million Minimum Budget Projected Over Initial Six
Month Period
-- $300,000 Non-Cash, Non-Dilutive Agreement Signed with
Prince Media for Billboard Placement in Manhattan, Brooklyn, and
San Francisco
-- mCig and VitaCig Billboards to be Displayed Starting
Next Week in Downtown Manhattan
mCig, Inc. (OTCQB:MCIG) is pleased to announce the deployment of a
national media campaign for mCig and VitaCig products. The campaign
marks an important milestone for the company as the business is now
positioned to reinvest excess cash-flow generated from the sale of
products in growth-based strategies. The company is also pleased to
report that its base of near-term capital is at an all-time high
consisting of nearly $500,000 in cash, cash equivalents, and
inventory held for sale with zero debt and 99% of outstanding
orders fulfilled as of May 19, 2014.
Hello World!
It is from this position of strength that the company is
launching a national media campaign hoping to unveil our brands and
products to the world. It is important to note that currently all
mCig and VitaCig sales are generated with virtually zero marketing
spend. This indicates that the adoption of our products is taking
place virally, via word of mouth, and social media.
By leveraging these attributes, the company has designed a
campaign that includes a combination of traditional offline
marketing as well as "new-age" online marketing. The offline
locations have been selected based on environments and locales that
the company believes promote maximum sociability.
The campaign will officially launch on May 22, 2014 with
increased tenacity over the next six months. In total, mCig, Inc.
will spend a minimum of $1,000,000 on the campaign over the first
six months. The projected budget will be capitalized from existing
cash resources as well as projected free-cash flow. Any share
issuances required to finance this campaign will be done in a
non-dilutive manner with management canceling an equivalent amount
of shares issued.
Offline Campaign
The offline campaign will consist of traditional media such as
billboards. To that end, the company is pleased to report that it
has signed an initial $300,000 non-cash, non-dilutive billboard
placement agreement with Prince Media, Co. Prince Media is a
boutique billboard company based in Manhattan, New York that
manages a portfolio of nearly 50 billboards in Manhattan, Brooklyn,
and San Francisco. Starting on May 22, 2014 mCig and VitaCig ads
will be slotted for placement on Prince Media billboards in all
three cities. Billboards will be rotated such that the ads receive
maximum exposure. mCig and VitaCig ads will be displayed on a 40/60
ratio with VitaCig ads receiving 20% more rotation due to the wider
target audience. Prince Media has estimated that over the duration
of the campaign, the mCig and VitaCig billboard ads will reach
50,000,000 or more potential views. As part of this transaction
$300,000 worth of mCig, Inc. stock was issued to Prince Media, Co.
Simultaneously, Mr. Paul Rosenberg, CEO of mCig, Inc. canceled an
equivalent amount of shares issued.
To view the portfolio of mCig billboard ads please visit:
www.mCig.org/media
To view the portfolio of VitaCig billboard ads please visit:
www.VitaCig.org/media
To view a list of locations where billboards will be displayed
visit: http://gallery.princemediaco.com/
In addition to billboards the company is planning a strategic
presence in upcoming music festivals with giveaway booths. Targeted
music festivals include: Electric Daisy Carnivals, Coachella Valley
Music & Arts Festival, Ultra Music Festival, and other music
festivals that appeal to our target demographics.
Online Campaign
The online campaign will consist of new-age media such as
display advertising, pay-per-click advertising, social media
advertising, and re-targeting of customers who visited our website
but did not elect to check-out. The company will manage an ongoing
campaign with cash from existing operations. It is projected that
mCig will contract with the following new-age media outlets for the
online campaign: Google, DoubleClick, AOL, Yahoo, Bing, Adroll, as
well as others.
The online campaign will be officially launched on June 1, 2014
with increased tenacity over the next six months. In total, the
company has budgeted $700,000 for the online campaign over a six
month period. This figure may be adjusted upwards or downwards
based on conversion rates and returns achieved. The company will be
financing this budget from projected cash flow and existing cash
resources.
"Since launching the mCig 2.0 on January 14, 2014, and the
VitaCig on April 15, 2014, we have experienced tremendous growth.
We have seen tens of thousands of customers from over 30 countries
purchase products directly from our websites and share their
experiences online via the internet and social media. It is
incredible to consider that this alone has been the only source of
momentum underlying our growth. "
"I believe that our business is now on the cusp of achieving
ubiquity within our target demographic. In order to achieve this
ubiquity our brands must expand their reach via traditional
marketing activities. Now is the time to initiate such expansion
given that we are well capitalized and have finally worked through
the logistical issues that lead to unnecessary order fulfillment
delays."
"Investors can rest assured that we will employ the same
financial prudence we have in the past and avoid debt at all costs
when pursuing these strategies. I would like to thank all our
customers and investors for being supportive of our company and
helping to spread the word on our products. For those of you living
in Manhattan, San Francisco or Brooklyn, be sure to check out our
billboards. Welcome to the next stage of our growth! " said Paul
Rosenberg, CEO of mCig, Inc.
About mCig, Inc.
mCig, Inc. (OTCQB:MCIG) is a technology company focused on two
long-term secular trends sweeping the globe: (1) The
decriminalization and legalization of marijuana for medicinal or
recreational purposes (2) The adoption of electronic vaporizing
cigarettes (commonly known as "eCigs") by the world's 1.2 Billion
smokers. The company manufactures and retails the mCig – the
world's most affordable vaporizer priced at only $10. Designed in
the USA – the mCig provides a superior smoking experience by
heating plant material, waxes, and oils delivering a smoother
inhalation experience. The company also owns Vapolution, Inc. which
manufactures and retails home-use vaporizers such as the Vapolution
2.0. Through its wholly owned subsidiary, VitaCig, Inc. the company
manufactures and retails the VitaCig, a $2 nicotine-free eCig that
delivers a water-vapor mixed with vitamins and organic flavors.
Through its wholly owned subsidiary, LiqCig, Inc. the company is
engaged in the development of the world's first pre-packaged
alcoholic eCig. See more at: http://www.mCig.org/,
www.Vapolution.com, www.VitaCig.org.
The Company believes that a well regulated marijuana industry is
emerging as more states follow the lead of Washington and Colorado
in legalizing marijuana. A similar trend is developing within the
eCig industry following the first acquisition of an electronic
cigarette brand (Blucigs) by a traditional tobacco company
Lorillard Inc. for $135 million followed by another acquisition in
February 2014 by Altria Group Inc. of Green Smoke for $150 million.
Wells Fargo analyst Bonnie Herzog estimates that eCig sales may
rise from $1 Billion in 2013 to $10 billion over the next three
years. mCig, Inc. (OTCQB:MCIG) has positioned itself as a first
mover at the intersection of these two trends and hopes to create
shareholder value by making the mCig one of the leading choices for
electronic consumption of plant material. - See more at:
http://www.mcig.org/investors/investor-opportunity-subpage/
Safe Harbor Statement
Any statements contained in this press release that do not
describe historical facts may constitute forward-looking statements
as that term is defined in the Private Securities Litigation Reform
Act of 1995. Any forward-looking statements contained herein are
based on current expectations, but are subject to a number of risks
and uncertainties. The factors that could cause actual future
results to differ materially from current expectations include, but
are not limited to, risks and uncertainties relating to the
Company's ability to develop, market and sell products based on its
technology; the expected benefits and efficacy of the Company's
products and technology; the availability of substantial additional
funding for the Company to continue its operations and to conduct
research and development, and future product commercialization; and
the Company's business, research, product development, regulatory
approval, marketing and distribution plans and strategies.
CONTACT: Paul Rosenberg
CEO
(425)462-4219