Dewmar International BMC, Inc. (OTCBB: DEWM) Announces Rebranding
Efforts for Lean Slow Motion Potion
HOUSTON, TX--(Marketwired - Apr 29, 2014) - Dewmar International
BMC, Inc. (OTCQB: DEWM) (OTCBB: DEWM) ("Dewmar" or "Company") a
leading provider of consumer brands and new innovations to global
markets announced today that it will be rebranding its Lean Slow
Motion Potion relaxation in order to improve consumer brand
awareness, increase sales to a more general populous and to
effectively meet the guidelines set forth by the FDA that will
allow Lean to be marketed as a conventional food.
Dewmar responded to and addressed the concerns raised by the
U.S. Food and Drug Administration ("FDA") regarding the Lean Slow
Motion Potion relaxation beverage labeling. As part of its response
effort, Dewmar engaged consultants from FDAImports.com with
extensive FDA knowledge and direct work experience. A review of all
policies and procedures related to the manufacturing and marketing
of Lean Slow Motion Potion relaxation beverage was conducted by the
FDA consultants to assure Dewmar, its investors, marketing
partners, distributors, retailers and the FDA that the company will
stay in full compliance with relevant food and beverage
manufacturing practices, and labeling guidelines.
Dewmar manufactures Lean Slow Motion Potion relaxation beverage
in FDA registered and inspected manufacturing facilities that
follows strict FDA Good Manufacturing Practices regulations. All
Dewmar warehouses are FDA registered and inspected as
well. The filed response to the FDA detailed specific steps
that Dewmar is taking to address FDA concerns. Dewmar continues to
move forward with an aggressive growth strategy for its Lean Slow
Motion Potion relaxation beverage brand of products.
Dewmar acquired services of three firms to assist in the
rebranding, repackaging, relabeling and improved graphical design
of its flagship beverage; HBS Media, Dominant Design Group and
Advertising Arts Studios. HBS Media, a Dallas, TX based firm,
is responsible for providing Dewmar with a mood board to give them
an idea as to how the new Slow Motion Potion logo, background and
can color texture will work together. "HBS Media's strengths are in
urban brand design that leads to global consumer awareness," says
TK Kelly, creative designer and president of HBS Media. They have
been working with Dewmar for over 3 years and have had an official
partnership as announced in a September 2013 press release.
Dominant Design Group, a Las Vegas, NV based firm owned by
successful entrepreneurs Austin and Zachary Hurst, is responsible
for establishing the Slow Motion Potion brand identity on a global
scale. Currently, the Hurst brothers' firm, Dominant Design
Group, is
responsible for brand marketing and re-launch of the Hostess
Twinkie in all of the Walmarts worldwide by revitalizing the image
of the famous Twinkie the Kid branding strategy.
Meanwhile, Brookfield, WI based Advertising Arts Studios is
responsible for placing all of the new graphics and branding design
-- referred to as "trapping" on the new packaging layout. They
are specialists in matching color schemes with aluminum as well as
responsible for assuring great visibility and legibility of the new
nutritional facts labeling on the cans. All 3 firms are
masters of graphical rendering that helps Dewmar to receive 3
different perspectives of how an international consumer brand
should be perceived.
Dewmar is fortunate of the timing of this formal request from
the FDA. As the Company receives this welcomed guidance at a
time when they are in the process re-designing the brand's image
especially as Dewmar is renegotiating the extension of their
current sales agreement with the nation's largest
retailer.
About FDAImports.com, LLC
FDAImports.com, LLC has label, labeling, and Internet website
design and advertising solutions for every type of client, whatever
your product, questions or concerns. We do not design what your
website looks like. Rather, we evaluate every word, and the
implication of those words in light of Food and Drug Administration
(FDA) and Federal Trade Commission (FTC) regulations and
requirements to ensure they comply with federal requirements.
FDAImports.com, LLC's regulatory specialists and affiliated
attorneys represent proven consulting and legal experience,
integrated into a single source for solving the problems involved
in bringing products to the highly regulated United States market.
The firm efficiently handles highly complex technical, regulatory,
and legal issues and provides individual solutions for businesses
around the world.
About HBS Media, LLC
HBS Media is a full-service creative studio specializing in
Brand Identity, Print Design and New Media Communications. Some of
their services include logo design, marketing collateral, branded
materials and merchandise design. We think of ourselves as a brand
partner. We're not just about creating cool design work but to help
our clients deliver an effective and consistent message across all
aspects of their brand communications. As a brand partner, HBS
Media will manage a Company's brand from concept to identity
application all the way through to fulfillment. For more
information visit our website at www.HBSMedia.com
About Dominant Design Group
DDg is a 14-year creative agency with an international group of
brand professionals housing work for over thirty Fortune 1000
customers. Jump-started in the year 2000 by twin brothers Zach and
Austin Hurst, in Kansas City, DDg presently stands to redefine the
way brands speak to consumers with freelance designers all over the
globe. We consider ourselves a dynamic, tactical team of
well-seasoned, high-precision branding experts. We work as a
professional unit to create moving brand results. Rooted from pure
entrepreneurship, DDG's founding team brings "the best of both
worlds" in brand guidance as well as business leadership. For more
information, visit their website at
http://www.dominantdesign.net
About Advertising Arts Studios, Inc.
Advertising Art Studios, Inc. is a creative design studio
specializing in graphic design for packaging, point of sale
marketing, printing and web development. Our finished art is
press ready for all types of production processes. Our mission
is to help our clients build a competitive advantage and achieve
measurable marketing objectives. For more information you may visit
their website at www.adarts.com
About Dewmar
International BMC, Inc.
Dewmar International BMC, Inc. is a leading provider of consumer
brands and new inventions to global markets. The Company's flagship
product, LEAN SLOW MOTION POTION™ whose three flavors are Yella,
Purp and Easta Pink, is rated as one of the top 3 national selling
relaxation beverages. The Company has entered into significant
business relationships and discussions intended to leverage the
explosion in the national popularity of, as well as changes in,
federal and state legislation of both the industrial hemp and
medical marijuana industry. The Company forecasts a strong presence
in the space for the immediate and long-term future. Dewmar has
offices in Clinton, Mississippi; Houston, Texas and Las Vegas,
Nevada.
For more information about our Company please visit us at
www.DewmarInternational.com. If you are a distributor or retailer
inquiring about purchasing our product for resale, please contact
us at 1-877-SIP-LEAN or 1-877-747-5326. If you are an Investor
please contact us at InvestorRelations@DewmarInternational.com
For media inquiries, please e-mail eric@FischTankPR.com
Safe Harbor Statement This news
release contains forward looking statements within the meaning of
the Securities Litigation Reform Act. The statements reflect the
Company's current views with respect to future events that involve
risks and uncertainties. Among others, these risks include the
failure to meet schedule or performance requirements of the
Company's contracts, the Company's liquidity position, the
Company's ability to obtain new contracts, the emergence of
competitors with greater financial resources, general economic
conditions and the impact of competitive pricing. In light of these
uncertainties, the forward-looking events referred to in this
release might not occur.
Dewmar International BMC, Inc. 1-877-747-5326
InvestorRelations@DewmarInternational.com
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