Freeze Tag Announces Encouraging Test Results of Its Party Animals: Dance Battle Game
April 23 2014 - 3:01AM
Freeze Tag (OTC:FRZT), a leading creator of mobile social games,
today announced it has achieved encouraging beta test results of
its newest free-to-play title called Party Animals®: Dance Battle.
"The early results of our latest tests have surpassed our
expectations," said Craig Holland, CEO of Freeze Tag. "Compared to
our initial market test version, we've been able to move the needle
in all of the important metrics in free-to-play games, including
the vital areas of retention and monetization."
After analyzing the results of the first market test, the Freeze
Tag development team was able to make several design changes which
have resulted in positive reactions from people downloading and
playing the second test version of the game in the United States.
Retention rate is the percentage of players coming back to use a
mobile application after downloading it. Freeze Tag announced that
the Day 1 retention rate has increased 62% and the Day 7 retention
rate has increased over 350% from the previous version. In the area
of monetization, more players are spending money through in app
purchases in the test version of the game that is currently live in
the U.S. The average revenue per daily active user has shown
dramatic improvement, with an increase of over 996% from the first
test version of the game.
Mr. Holland concluded, "Based on these very encouraging beta
test results, we will make a few more design changes and then
update the game in the App Store and move to the next round of
testing. During this next round, we will begin to advertise on
various platforms to acquire a larger number of users, and identify
additional areas of the game that need improvement."
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile social games
that are fun and engaging for all ages. Based on a free-to-play
business model that has propelled games like Candy Crush Saga to
worldwide success, we employ state-of-the-art data analytics and
proprietary technology to dynamically optimize the gaming
experience for revenue generation. Players can download and enjoy
our games for free, or they can purchase virtual items and
additional features within the game to increase the fun factor. Our
games encourage players to compete and engage with their friends on
major social networks such as Facebook and Twitter. Founded by
gaming industry veterans, Freeze Tag has launched several
successful mobile games including the number one hit series
Victorian Mysteries® and Unsolved Mystery Club®, as well as digital
entertainment like Etch A Sketch®. Freeze Tag games have been
downloaded millions of times on the Apple, Amazon and Google app
stores.
Safe Harbor Notice
Certain statements contained herein are "forward-looking
statements" (as defined in the Private Securities Litigation Reform
Act of 1995). Freeze Tag, Inc. cautions that statements made in
this news release constitute forward-looking statements and makes
no guarantee of future performance. Forward-looking statements are
based on estimates and opinions of management at the time
statements are made. These statements may address issues that
involve significant risks, uncertainties, estimates and assumptions
made by management. Actual results could differ materially from
current projections or implied results. Freeze Tag, Inc. undertakes
no obligation to revise these statements following the date of this
news release.
CONTACT: info@freezetag.com
714-210-3850 x26
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