Thoughts from the CEO of Fresh Promise Foods, Inc.
April 22 2014 - 2:30PM
Access Wire
Mr. Kevin Quirk,
CEO
Fresh Promise Foods, Inc
(OTCQB:FPFI)
ATLANTA, GA / ACCESSWIRE / April 22, 2014 / As I sat in my
home-office on a lovely Easter morning, a day of happiness and
reflection, I felt compelled to write down and share a few thoughts
of the last year of Fresh Promise Foods, Inc., which was my first
as CEO. While I am in many ways unhappy with the 2013 results, per
the10k, I am nonetheless very happy with the progress that we have
made in setting a stage for the future, with much of the progress
still behind the scenes. We put many needed actions into play: We
changed the name of the company to clearly communicate our vision
and to align with our business expertise and focus; we reduced our
authorized shares to right-size the cap table; we had our DTC
“Chill” lifted making us DWAC eligible; and we have cleaned up our
financials, a relatively significant task. The financials did take
us two Auditor’s and a little longer to accomplish than we
anticipated, but we are confident that we have corrected everything
that was left over from the previous management team. Finally, we
have worked very hard on designing a strategy that is focused,
value-adding, socially responsible, and completely relevant across
multiple stake-holders and consumers.
While we will admit that we swung for the fences on a few
acquisition attempts, we did it with the best of intentions.
However, making big decisions and committing a significant amount
of resources in order to be quick, potentially out-running our
strategy, could have ultimately proven very costly. That is why we
pulled some of our acquisitions, allowing us to regroup and focus
on more attainable and realistic opportunities setting us up for
the long-term.
It is very clear to see, especially within certain comments on
the message boards, those who understand business discipline,
strategy and long-term planning and those who do not. I have always
trusted my instincts and have gone out of my way to do business
with integrity. As long as I continue to do that and remain true to
myself, I can sleep at night. Having said that, my team and I are
always open to constructive feedback and even contention, as long
as it’s thought out and cogent. We respond to “smart” comments and
feedback, but ignore unfounded negativity. Enough about that.
Moving on, I have said many times privately and once publicly,
that I did not sign-on to be a CEO of a Penny Stock. Not because I
dislike “Penny Stocks,” but because I know that we can do better
and will. As I mentioned earlier, I am not happy with the results,
but I am happy that we reported them. As a fully reporting company,
we are held to the same standard as the most successful NYSE
companies, providing our investors a complete and unbiased view
into every aspect of our financials. Why do I bring this up?
Because #1 among our core values is “integrity.” We do not hide
anything and we do what we say. While we may not be successful at
every turn, our efforts are for the right reasons, with the company
and our investors’ best interests at heart. And we ALWAYS treat our
employees, partners and suppliers with respect, and expect the
same.
Here is what you can expect from us over the
short-term:
- We will be moving into our production facility in May and we
will be fully licensed with the FDA and the USDA under the PREP
facility #. PREP is making phenomenal progress on what we think is
a revolutionary idea and business model, but their own progress was
slowed by the two major ice storms that hit Atlanta – and other
weather-related issues related to their (extensive)
construction.
- We have procured our production equipment and it is sitting in
a warehouse waiting to be shipped to our facility.
- We are 85-90% completed with the packaging of our first
consumer product and will announce the brand name, the category
(hint…it’s a juice), the product, and the marketing plan in
May.
- The first formula is completed and we are close to completion
of our second and third formulas. We hope to launch them all at the
same time, but we may stagger them as the production schedule may
drive some of the decisions.
- We are still looking for acquisition targets/investment
opportunities and have identified a few. However, we will proceed
more carefully in these acquisition arenas going forward, as I do
not want to set false expectations nor create false starts.
- We are exploring and researching emerging categories to see if
it makes sense for us, and if so, ensure that it falls nicely
underneath the Fresh Promise umbrella. So far, we like what we
see.
Our experiences attained with some of the best consumer products
companies in the world allows us to leverage our collective
relationships that have been built over many years. We hope that
you will continue to support and join us in what we believe will be
a very special company.
Best Personal Regards,
Kevin P. Quirk
CEO
Fresh Promise Foods, Inc.
About Fresh Promise Foods Inc.:
Based in Atlanta, Ga, Fresh Promise Foods, and its subsidiaries
seek to be the catalyst to a better quality of life by offering
health and wellness solutions that make sense and fit into the
everyday lives of all consumers. Focused on three key strategic
areas, Food Technology, Consumer Products and Value Added, Fresh
Promise Foods will set itself apart from the competition by
marrying innovative technology and product development with
perceptive marketing and sales service strategy.
Safe Harbor Statement:
Except for statements of historical fact, the matters discussed
in this press release are forward-looking, and are made pursuant to
the Safe Harbor provisions of the Private Securities Litigation
Reform Act of 1995. Statements made herein regarding the intent,
belief or current expectations of Fresh Promise Foods, Inc./Anthus
Life Corp. are forward-looking statements that reflect numerous
assumptions, risks and uncertainties, many of which are beyond our
control, and any of which could cause our actual future results to
differ materially from our stated expectations today. Prospective
investors are cautioned that our forward-looking statements are
never guarantees of future performance. Important factors currently
known to management that could cause our actual future results to
differ materially from those indicated in our forward-looking
statements today include our limited operating history,
fluctuations in our operating results, our ability to compete
successfully and our ability to attract necessary capital on
satisfactory terms. Except as required by applicable law, we
undertake no obligation to update or revise our forward-looking
statements to reflect changed assumptions, the occurrence of
unanticipated future events or changes in our future operating
results.
Source: Fresh Promise Foods Inc.