DANIA BEACH, Fla., April 17, 2014
/PRNewswire/ -- Vapor Corp. (OTCQB: VPCO; "Vapor",
the "Company"), a leading U.S. based electronic cigarette company
whose brands include Krave®, Fifty-One®, VaporX®, Alternacig®, EZ
Smoker®, Green Puffer®, Americig®, Fumare™, Hookah Stix® and Smoke
Star®, announced today its feature sponsorship of the 2014
High Times Cannabis Cup held at the Denver Mart, Denver, CO April 19-20,
2014.
Vapor Corp. has teamed up with Arrae Creative Agency to promote
their VaporX® brand Vaporizers at the Cannabis Cup event.
Vapor Corp. will feature a large interactive booth where
consumers can sample and purchase their leading Vaporizers on the
market today. Vapor-X® Vaporizers feature trend-setting
technology that is designed for use with e-liquids, dry herbs and
wax.
Vapor Corp engaged Arrae Creative Agency to lead a successful
marketing campaign at Colorado's
Snowball Music Festival April
4th-6th as an exclusive event sponsor.
The event campaign featured a strategic partnership with Smoker
Friendly, one of the nation's largest smoke shop chains to
sample and sell Vapor Corp.'s industry leading products at the
3-day festival.
Vapor Corp. will continue to focus on engaging the fast-growing
market of vaporizer and e-cigarette consumers through advertising
techniques, integrated event and social media marketing. Vapor
Corp's goal is to drive a higher level of consumer awareness and
forge new retail partnerships in the U.S. market.
"Vapor Corp. recognizes the strategic role that integrated
digital and event marketing plays in growing their company."
Said Ryan Park, CMO at Arrae
Creative. "They understand that consumers are increasingly media
agnostic and product saavy; well before making a purchase,
consumers' decisions are shaped by peer reviews, digital touch
points, and their physical exposure to the brand. We look
forward to continuing our relationship with Vapor Corp."
About Vapor Corp.
Vapor Corp. (Ticker: VPCO), a publicly traded company based in
Ft. Lauderdale, Florida, is a
leading supplier of electronic cigarettes , vaporizers and
e-liquids with a diverse product portfolio that includes the most
recognized brands by both retailers and consumers in the
industry.
Committed to consumer-driven product innovation, Vapor Corp's
leading brands include Krave®, VaporX®, Alternacig® Fifty One and
Hookah Stix.® Vapor Corp.'s products are available online,
through direct response to our television advertisements and
through retail locations at convenience, gas, grocery, drug chains
and other tobacco sellers throughout the
United States.
Vapor Corp. is also the market leader for private label
electronic cigarette programs for regional and national retail
chains. Focused on brand recognition and distinctiveness among its
competition in the evolving landscape of its market, Vapor Corp. is
also well known for its patent pending Flex Tip soft electronic
cigarette cartridge, offering its product users the experience of
the unique tactile feel of traditional tobacco cigarettes.
Contacts:
Media: Alison Crisci
KCSA Strategic
Communications
acrisci@kcsa.com / (212)-896-1252
IR: Jeffrey Goldberger /
Garth Russell
KCSA Strategic
Communications
jgoldberger@kcsa.com / grussell@kcsa.com
(212)-896-1249 / (212)896-1250
SOURCE Vapor Corp.