Fresh Promise Foods Successfully Completes Product Development and HPP Test for First Product Release in 2Q, 2014
March 27 2014 - 10:44AM
Access Wire
ATLANTA, GA / ACCESSWIRE / March 27, 2014 / Fresh Promise Foods,
Inc. (OTCQB: FPFI) a developer, processor and marketer of healthy,
better-for-you food and beverage products is proud to report
successful completion of key project milestones in its plans to
launch its first consumer product offering, which will begin
hitting the market in the second quarter of this year.
The Company has completed formulation work for its first new
beverage product, including finalization of key ingredients – a
proprietary mix of fruits, vegetables, and other "superfood"
components. It has also completed nutrient assay and initial
qualitative research work, focused on developing a totally unique
taste profile, but also a possibly category-changing product
benefit – with very positive initial feedback to the prototype.
Branding, naming, packaging, and IP (intellectual
property)/trademark work is complete, as well as initial launch
plans – that will include distribution, retailer selection,
communication plans, and digital/social/mobile marketing
components.
The first branded product offering will introduce an entirely
new beverage concept to the market, which at a minimum will
redefine a major subcategory of the blended juices sector, but
which could possibly define an entirely new beverage category,
based on the physical characteristics of the product and the health
benefits afforded. Pending success of the initial launch, the
Company plans to introduce up to four discrete product/brand
profiles to the market – each with its own unique benefit structure
to address specific consumer, daypart, and beverage occasion
needs. Importantly, the Company has begun pilot testing
the production facility and High Pressure Processing options, of
which the initial results were very positive.
"I am very pleased with the rapid progress that the team has
made," said Kevin P. Quirk, CEO, Fresh Promise Foods, Inc. "I have
been even more impressed with the amount of work done in a
short period of time to get our first product to market. Much of
our efforts have been in the "behind the scenes" arena, especially
the technical and IP work. But most of the planning is done
and now we are entering the true execution phase—which is where the
plan comes to life. We are literally developing one of the coolest,
most well positioned brands in the beverage industry, which we
believe will be a true category creator. The brand will be very
on-trend with what is happening in the food industry,
broadly: all-natural, Organic and Non-GMO, which we know is
what retailers, consumers, and shoppers are increasingly
expecting."
Quirk continued: "I see no reason why we should not be
able to be a million dollar brand this year with this entrant in a
growing high-margin category and the management team we have
assembled. The future looks very promising at Fresh Promise
Foods."
About Fresh Promise Foods Inc.:
Based in Atlanta, Ga, Fresh Promise Foods, Inc. and its
subsidiaries seek to be the catalyst to a better quality of life by
offering health and wellness food and beverage solutions that make
sense and fit into the everyday lives of all consumers. Focused on
three key strategic areas, food technology, consumer products and
value added, Fresh Promise Foods will set itself apart from the
competition by marrying innovative technology and product
development with perceptive marketing and sales service strategy.
www.freshpromisefoods.com
Safe Harbor Statement:
Except for statements of historical fact, the matters discussed
in this press release are forward-looking, and are made pursuant to
the Safe Harbor provisions of the Private Securities Litigation
Reform Act of 1995. Statements made herein regarding the intent,
belief or current expectations of Fresh Promise Foods, Inc./Anthus
Life Corp. are forward-looking statements that reflect numerous
assumptions, risks and uncertainties, many of which are beyond our
control, and any of which could cause our actual future results to
differ materially from our stated expectations today. Prospective
investors are cautioned that our forward-looking statements are
never guarantees of future performance. Important factors currently
known to management that could cause our actual future results to
differ materially from those indicated in our forward-looking
statements today include our limited operating history,
fluctuations in our operating results, our ability to compete
successfully and our ability to attract necessary capital on
satisfactory terms. Except as required by applicable law, we
undertake no obligation to update or revise our forward-looking
statements to reflect changed assumptions, the occurrence of
unanticipated future events or changes in our future operating
results.
CONTACT:
Fresh Promise Foods
info@freshpromisefoods.com
SOURCE: Fresh Promise Foods, Inc.