Hipcricket Launches New Version of AD LIFE SiteBuilder to Optimize Mobile Marketing Effectiveness
March 20 2014 - 8:00AM
Marketwired
Hipcricket Launches New Version of AD LIFE SiteBuilder to Optimize
Mobile Marketing Effectiveness
Real-Time Data Insights Helps Brands & Agencies Improve
Content Personalization Across Entire Mobile Ecosystem
BELLEVUE, WA--(Marketwired - Mar 20, 2014) - Hipcricket®, Inc.
(OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and
analytics, has released new patented features to AD LIFE®
SiteBuilder, a key product within the AD LIFE platform used to
create powerful mobile websites. With the new product enhancements,
brands can gather and unify data sets across all mobile touch
points to personalize the user experience and increase the
effectiveness of a brand's mobile marketing and advertising
campaigns.
According to Cisco, global mobile data traffic grew 81 percent
in 2013 and the number of mobile-connected devices will exceed the
world's population in 2014. With the new version of AD LIFE
SiteBuilder, brands and agencies can not only build a mobile
website in a matter of hours but they can also capture a whole new
set of data that allows them to provide a more personalized user
experienced while ensuring full compliance with U.S. and
international privacy laws.
"Understanding mobile data is integral to the overall success of
any marketing or advertising campaign," said David Hostetter, chief
technology officer at Hipcricket. "Collecting data in silos without
any way to unify it across the mobile touch points creates a
fragmented, uncontrolled customer experience. AD LIFE SiteBuilder's
new features turn data into real-time, actionable insights to
improve ROI and accelerate time-to-market for marketing
campaigns."
The AD LIFE platform supports more than 7,000 device types and
screen sizes allowing brands and agencies to easily reach their
audience without additional time-consuming development work,
leading to better performing campaigns and increased return on
investment.
About Hipcricket Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB:
HIPP) provides a unified mobile engagement platform that drives
awareness, sales and loyalty. Its AD LIFE® platform has been used
by internationally recognized brands and agencies to power more
than 400,000 campaigns across SMS, 2D/QR codes, mobile websites,
advertising networks, social media and branded apps. For additional
Hipcricket news and information, visit www.hipcricket.com or text
"NEWS" to 24474.
Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of
Hipcricket, Inc. All rights reserved. 2009-14.
Important Cautions Regarding Forward-Looking Statements This
press release contains forward-looking statements regarding future
events and our future financial performance. All statements other
than present and historical facts contained in this release,
including any statements regarding our plans for future operations,
anticipated future financial position, anticipated results of
operations, financing plans, business strategy, competitive
position, opportunities for growth and industry trends, are
forward-looking statements. All forward-looking statements involve
risks, uncertainties and contingencies, many of which are beyond
our control. Our actual results, performance, or achievements may
differ materially from those projected or assumed in any of the
forward-looking statements. Factors that could cause actual results
to differ materially from the forward-looking statements include,
among others: overall economic and business conditions; the demand
for our products and services; competitive factors in our industry;
the emergence of new technologies; our cash position; the
availability of funding sources; the strength of our intellectual
property portfolio; and changes in government regulations in our
industry. A more detailed discussion of these factors is set forth
in our annual report on Form 10-K for the year ended February 28,
2013 and other reports filed with the U.S. Securities and Exchange
Commission. The Company does not intend, and undertakes no duty, to
update any forward-looking statement to reflect future events or
circumstances.
Investor Relations Contact Matt Glover or Michael Koehler
Liolios Group, Inc. (949) 574-3860
HIPP@liolios.com Hipcricket Media Contact Adam Curtis Abel
Communications (443) 869-2197
ext.142 adam@abelcommunications.com