Adaptive Medias Appoints Bryan Nguyen as Chief Technology Officer
February 27 2014 - 6:17AM
Marketwired
Adaptive Medias Appoints Bryan Nguyen as Chief Technology Officer
Online Advertising and "Big Data" Technology Veteran Will Lead
Adaptive Media's Efforts in Refining Its End-To-End Technology
Platform and Infrastructure
IRVINE, CA--(Marketwired - Feb 27, 2014) - Multi-channel
audience and content monetization company, Adaptive Medias, Inc.
(OTCQB: ADTM), a leader in programmatic advertising across mobile,
video and online display, today announced the appointment of
industry veteran Bryan Nguyen as Chief Technology Officer. Nguyen
will oversee all aspects of Adaptive Media's robust, proprietary,
end-to-end technology platform and infrastructure.
Nguyen has spent the last seven years in the online advertising
industry, joining Adaptive Medias from MyBuys.com, where he served
as Ad Server Architect. During his tenure, he helped enhance the
performance and accuracy of the company's data pipeline and
redesigned user profile storage to improve data processing time.
Previously, Nguyen served as Java Architect at Traffic Marketplace,
where he worked with Adaptive Medias CEO Qayed Shareef and was
responsible for the company's ad server platform. He later became
the company's Director of Technology in 2009, where he helped
manage and improve the performance of the ad server and the data
platform.
"Online advertising is a booming industry, especially the video
and mobile sectors, which is at the core of what we do. Adaptive
Medias already has a robust product roadmap and client list, so I'm
excited to contribute to the company's growth by enhancing its
technology platform to keep up with the enormous market demand
we're seeing," Nguyen said.
According to eMarketer, the mobile advertising market will
exceed $29 billion in 2014 and is expected to reach $72 billion by
2017. Meanwhile, the video advertising markets are expected to more
than triple by 2017 as video becomes the preeminent delivery
channel for digital advertising, reaching over two billion people
worldwide. Nguyen's efforts will be heavily concentrated on the
intersection of online and mobile and video advertising, as
Adaptive Medias continues to enhance its programmatic offerings and
refine its platform for a wide range of clients.
Excited to be working with a former colleague again, Shareef
said that he's looking forward to Nguyen's contributions and
watching how he'll propel the company forward with new ideas.
"Bryan is a veteran in our industry, which will enable him adapt to
new technologies not only quickly, but also efficiently."
ABOUT ADAPTIVE MEDIAS
Adaptive Medias is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Medias meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow us on
Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Contacts: Adaptive
Medias Publicity Contact: Mike Sprouse President & CEO
Sprouse Marketing Group Phone: (312) 396-4106
Email: mike@sprousemarketing.com Adaptive Medias Investor
Contact: Kevin Fickle President Nuwa Group LLC Phone:
(925) 330-8315 Email:
kevin@nuwagroup.com