KonaRed Corp. Enters Into Licensing Partnership With Innovative Biotech & Food Ingredient Supplier VDF FutureCeuticals, Inc.
February 04 2014 - 8:30AM
Marketwired
KonaRed Corporation Enters Into Licensing Partnership With
Innovative Biotech and Food Ingredient Supplier VDF
FutureCeuticals, Inc.
KALAHEO, HI--(Marketwired - Feb 4, 2014) - KonaRed Corporation
(www.KonaRed.com ) (OTCBB: KRED), developers of the popular
Hawaiian Coffee Fruit wellness beverage sold throughout the U.S.
and Canada, is pleased to announce that it is officially joining
forces with biotech and ingredient supplier powerhouse VDF
FutureCeuticals. FutureCeuticals is the owner of the
patent-protected CoffeeBerry® coffee fruit technology, a
proprietary set of agricultural and industrial processes and a line
of unique ingredients that capture the potent nutrition inherent in
coffee fruit, a material that the coffee industry had considered a
waste product.
The partnership brings together the flavor profile of KonaRed's
beverage, the mass-appeal and spirit of the Hawaiian Islands, and
the ingenuity, innovation, and ongoing chemistry and clinical
research of FutureCeuticals' globally integrated CoffeeBerry®
coffee fruit ingredient platform. The announcement was made today
by Mr. Shaun Roberts, CEO of KonaRed Corporation and Mr. John
Hunter, Executive Vice President of FutureCeuticals, in connection
with the announcement that the patent litigation that had been
pending between the parties since 2011 had been resolved.
"Finding ways to work together, bridge differences, and create
something stronger than the sum of its parts is what the spirit of
Aloha is all about, and this dispute with FutureCeuticals is a
perfect example," said KonaRed CEO Shaun Roberts. "This new
relationship was forged within the crucible of the lawsuit. During
productive discussions with FutureCeuticals, it became apparent
that there were obvious synergies available to KonaRed if we worked
together. The CoffeeBerry® coffee fruit IP opens up limitless
opportunities for us, and I have no doubt that we're now a far
stronger company than we were before."
"KonaRed has built a very strong brand concept and shows real
promise in the marketplace," said FutureCeuticals Executive VP John
Hunter. "During our negotiations, Shaun and Dana Roberts impressed
us... it became immediately apparent that they are genuine people
and terrific marketers. KonaRed is a natural match for our IP and
for the extensive science and manufacturing expertise that
underlies our CoffeeBerry® coffee fruit ingredient-line.
FutureCeuticals welcomes KonaRed into our license fold, and we see
a new, even stronger KonaRed emerging from this lawsuit with our
partnership."
VDF FutureCeuticals is a leader in the bio-research,
development, and manufacture of high-quality fruit, vegetable, and
grain-based nutraceutical and functional food ingredients.
FutureCeuticals is committed to discovery-based research that leads
to the expansion of human health, and is the trusted
partner-of-choice for companies in search of creative, ethical
solutions for the health and wellness needs of today's consumer.
Its sister company, Van Drunen Farms, was founded over one hundred
years ago, and has grown into one of the largest dried food
ingredient manufacturers and suppliers in the world.
KonaRed and VDF FutureCeuticals signed a number of agreements,
which are described in an 8-K and filed on EDGAR by KonaRed. VDF
can earn an equity interest in KonaRed, and will earn licensing
fees from KonaRed sales, among other matters agreed upon.
About KonaRed
Corporation KonaRed Corporation is in the business of
bringing the health and wellness attributes of Hawaiian coffee
fruit to the masses. KonaRed Corporation has developed a
proprietary functional beverage that delivers antioxidant-packed
extracts and powders from Hawaiian Coffee Fruit, as well as
Antioxidant Juices, Organic Green Teas, and On-the-Go Packs. The
company, headquartered in Kalaheo, Hawaii, produces products sold
in select Whole Foods, Albertsons, Safeway, Sprouts, Wal-mart,
7-Eleven, and other retail outlets throughout the US and Canada.
For Investor Relations information about the company, contact
IR@KonaRed.com. For Media Inquiries, contact PR@KonaRed.com.
Notice Regarding Forward-Looking Statements Statements in this
press release that are not purely historical are forward-looking
statements and include any statements regarding beliefs, plans,
expectations or intentions regarding the future. Such
forward-looking statements include, among other things, references
to KonaRed's benefiting from its relationship with VDF, and that
its potential has grown because of the VDF agreements. Actual
results could differ due to numerous factors. Such factors include,
among others, the inherent uncertainties associated with developing
new products and operating as a development stage company, our
ability to raise the additional funding we will need to continue to
pursue our business and product development plans, competition in
the industry in which we operate, our possible inability to protect
our intellectual property, our possible infringement of
intellectual property of other parties, the restrictions on our
business we agreed to, and market conditions. These forward-looking
statements are made as of the date of this news release, and we
assume no obligation to update the forward-looking statements, or
to update the reasons why actual results could differ from those
projected in the forward-looking statements, except as required by
applicable law. Investors should also refer to the risk factors
disclosure outlined in the reports and other documents we file with
the SEC, available at www.sec.gov.
Contact: KonaRed Corporation Investor Relations Email:
IR@KonaRed.com Website: www.KonaRed.com
KonaRed (CE) (USOTC:KRED)
Historical Stock Chart
From Mar 2024 to Apr 2024
KonaRed (CE) (USOTC:KRED)
Historical Stock Chart
From Apr 2023 to Apr 2024