IRVINE, Calif., Oct. 22, 2013 /PRNewswire/ -- Too many
independent app developers have felt the silent returns on their
hard-earned investments. They endure a long process spent bringing
their brilliant app ideas to life and making it available to
mobile-device users—only to get lost in the morass of the
approximately 1.3 million apps available on iTunes. TrepLabs is a
platform designed to demystify the process of turning an app into a
successful entrepreneurial venture, thanks to a newly formed
partnership between Entrepreneur Media and Adaptive Media (OTCQB:
MIMV).
The idea behind TrepLabs is to serve as an incubator, consultant
and marketing platform to give otherwise unknown apps the means to
reach their full potential. Entrepreneur and Adaptive will identify
existing apps from any category that have not received the
attention they deserve—or in some exceptional cases ones that have
yet to launch—to work with for up to 24 months. As business
partners, they'll offer their respective expertise and collaborate
with the developer for a second shot at success. Entrepreneur and
Adaptive will receive half of the revenues throughout the duration
of the agreed upon partnership. After the term ends, the app
developer is again independent with an enhanced version of his or
her app.
"App development is an exploding entrepreneurial niche that's
not going away, and we're all too ready to place ourselves in the
middle of this business opportunity," says Ryan Shea, president and COO of Entrepreneur
Media. "Helping small businesses thrive is what we do, and the
names we are already working with so far — Eye Jumper, Slide
Contacts, Camerarrific — have the potential to be top sellers."
The Adaptive Media team, experts in digital marketing and
monetization, will review everything from graphic design and user
experience to revenue opportunities in an effort to identify
potential tweaks worth making for a better product and more income.
Entrepreneur, a content resource for the small-business community,
will feature not only the app but also the developer's business
story for exposure to millions of its readers. Together, they will
work with the app developer to formulate a solid business plan to
move forward, gain more profits and become leading names in their
respective app categories. The ability to download each app, learn
about its history and follow its progress is available on the
TrepLabs website.
"We are thrilled about our partnership with Entrepreneur Media,
and excited to help launch great apps from talented, world-class
developers who have yet to be discovered," says Qayed Shareef, CEO
of Adaptive Media. "With our deep expertise in all facets of
digital marketing, particularly mobile, we can help steer unknown
and independent app developers down a path to success."
As improved versions are released, creators will engage with
customers who provide feedback so that the app's evolution will
also involve a community effort. App developers interested in
participating in the TrepLabs program should email
submit@treplabs.com. Between three and six applicants will be
chosen per month.
About Entrepreneur Media Inc.
Entrepreneur Media Inc. is the premier content provider for and
about entrepreneurs. Our products engage and inspire every day with
the advice, solutions and resources that fuel the bold and
independent way entrepreneurs think.
After 36 years, nobody reaches more growing businesses. As the
original magazine for the small and midsize business community,
Entrepreneur continues to be the definitive guide to
all the diverse challenges of business ownership.
Entrepreneur.com is the most widely used website by
entrepreneurs and emerging businesses worldwide. Entrepreneur
Press publishes the books that turn entrepreneurial skills into
business success.
To learn more, visit entrepreneur.com and treplabs.com.
To advertise, please contact us at entrepreneur.com/mediakit.
Follow us on Twitter at @EntMagazine, and like us on Facebook at
facebook.com/entmagazine.
ABOUT ADAPTIVE MEDIA
Based in Irvine, California, Adaptive Media is a multi-channel
audience and content monetization company working with website
owners, app developers and video content publishers to better
optimize the serving of content and ads together. The company
serves as the foundation for content developers looking to engage
brand advertisers through integrated, engaging and impactful ads
across its content on multiple devices. Adaptive Media's
multi-channel, programmatic ad delivery and content platform
delivers relevant and timely-placed advertising that meets the
needs of its publishers' audiences without interrupting their
users' experiences. For more information, please
visit: www.adaptivem.com.
SOURCE Entrepreneur Media Inc.