International Display Advertising Increases Future Ad Network
Revenues In New Agreement With Display Points
SAINT PETERSBURG, Fla.,
Aug. 14, 2013 /PRNewswire/
-- International Display Advertising, Inc. (PINKSHEETS: IDAD)
("Display Ads") The Company is excited to announce that it has
restructured a new agreement with Display Point Technologies LLC
(Display Points) that will modify the licensing fee structure to
provide a net 400% increase in revenue over its existing
agreement.
In the previous contract, IDAD was to receive 4% of all gross Ad
Network revenue from international venues outside of the United States. With the new arrangement,
IDAD will now receive 20% of all gross Ad Network revenue and
subsequently pay a 20% royalty to Display Point Technologies, LLC
which allows IDAD to keep a net 16% of total International Ad
Network gross revenue. For example, IDAD's existing licensing
agreement with Bamboo Beat Media in South
Africa will now yield projected annual revenues of
$20 million USD annually instead of
$5 million that was anticipated under
the previous agreement.
Display Points feels that IDAD is better equipped to serve the
diverse needs of the international community due to its unique
positioning and upcoming personnel appointments. The new agreement
will allow Display Points to focus primarily on network
infrastructure support while IDAD will focus on licensee
evaluation, training, marketing and maintaining good licensee
relations. In each market that IDAD expands the Display Points
Network they will be establishing satellite offices to assist
country licensees, their advertisers and venues in optimizing the
network capabilities.
Dave Hazzard, President of
International Display Advertising, Inc. stated, "Although this
new agreement has led to the issuance of 56.25 million restricted
common shares to Display Point Technologies and consequently
increases IDAD's share capital by approximately 129%, I believe
very strongly that the compensatory 400% increase in revenues to
the Company will boost shareholder value far more than ever could
have been done under the previous contract. I am truly elated
for the future prospects of major success marked for IDAD regarding
profitability, growth and optimization to shareholder
value!"
About the Company; International Display Advertising
(IDAD) owns the international rights to market, distribute
and sell the proprietary interactive digital media of Display
Points an interactive digital media company that competes in the
Digital-Out-Of-Home (DOOH). IDAD has also developed a
location-based Internet advertising platform called Display Points
Plus that allows restaurants and advertisers to coordinate efforts
outside the venue. IDAD is focusing on engaging consumers with on
table browsers/displays in destination locations like restaurants,
bars, hotels, and other consumer venues, thus creating a
place-based media platform. IDAD enables advertisers to access
their target audience in venues where they are captive,
out-of-home, and ready to spend money. Unlike web browsers with ad
blockers, mobile devices with pull interactive ads, or TV with DVR,
IDAD places "browsers" on restaurant tabletops and in consumer
venues where ads cannot be blocked.
Within this IDAD offers advertisers a targeted
and measurable consumer interactive media vehicle they can
customize by market and venue to assure the most efficient
buy. Consumers will be exposed to a combination of
informational content (weather, news, sports scores, movie times
etc.) restaurant promotions and menu offerings and advertising.
IDAD provides advertisers all the benefits of online
digital communication, the ability not just to deliver a
static ad message, but also to engage their audience.
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the words "will," "believes," "plans," "anticipates," "expects,"
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stock. Actual results may differ materially from those
indicated by such forward- looking statements as a result of
various important factors including, among others, competition,
market demand, technological change, strategic relationships,
recent acquisitions, international operations and general economic
conditions. We do not assume any obligation to update any
forward-looking statements.
SOURCE International Display Advertising, Inc.