Minerco Resources, Inc. Releases a Letter to Shareholders
August 12 2013 - 10:00AM
Business Wire
Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), a
progressive developer, producer and provider of worldwide
commodities solutions, releases the following Letter to
Shareholders (also available at www.minercoresources.com).
August 12, 2013
Dear Minerco Shareholder,
As your Chief Executive Officer, my primary responsibility is to
deliver shareholder value and to ensure the ongoing success of our
company. Additionally, my obligations include keeping shareholders
informed about new developments, challenges and opportunities. The
entire Minerco – Level 5 team is continually reminded of your
constant support, and I wish to personally thank you for your
patience and commitment that has been, and will continue to be,
essential to Minerco – Level 5’s success in the months and years
ahead.
It’s a very exciting time at Minerco and Level 5. We have made
great strides in all areas. We are building a world class beverage
company from the ground up, focusing on laying a sturdy foundation
and efficiently managing costs. Through our strategic partnership
with Power Brands Consulting (“Power Brands”), we have mitigated
many risks and avoided many mistakes of a typical beverage startup
company.
I would like to highlight a few of the key accomplishments and
building blocks we have set in place since the start of Level 5
just ten (10) months ago.
By utilizing our management team’s strengths and our strategic
partnership with Power Brands, we have overcome many challenges
associated with the development and evolution of a start-up
beverage company, including product formulation, package design and
brand identity.
- We completed the formulation and design
of our 1st Generation of the Level 5 Brand:
RISE – Energy Supplement (The Coffee
Drinkers’ Choice)
CURVES – Women’s Supplement
ARMOR – Immunity Supplement
FLEX – Workout Supplement
Based on feedback received from our industry
and consumer advisory panels, we believe our products’ package
designs and flavor profiles are unique and exceptional. Formulation
and Design details are available on our website at
www.minercoresources.com;
- The entire Level 5 Brand was and is
designed to target health conscience consumers focused on great
taste, targeted functionality, low calories, and all-natural
ingredients;
- We identified our pilot launch market
of Southern California due to its large population density, large
number of health oriented consumers and vicinity to strategic
partners;
- In July, we commissioned the production
run of our flagship product: RISE – The Coffee Drinkers’
Choice. This first production run is scheduled to be completed this
month;
- We contracted with Avanzar, the largest
distributor in Southern California, to distribute our entire line
of all-natural, functional, products. Avanzar calls on 6,500 retail
locations in the region, including but not limited to: Costco,
Kroger, Safeway, Whole Foods, Sprouts, Albertsons, Walgreens, CVS,
7 Eleven, AM PM, Quiktrip, Chevron Extra Mile and Circle K;
- We have started the redesign of our
websites and the launch of Facebook and Twitter pages for Level 5.
The pages are scheduled to be live in coordination with the launch
of RISE;
- After months of collaboration with
Power Brands and our advisory panels, we have created our first 2nd
Generation Level 5 product: Coffee Boost. Coffee
Boost was designed to provide all the benefits associated with
the Level 5 Brand (great taste, functionality, low calories, and
all natural ingredients in a 2.5 oz. bottle) while targeting a
different subset of consumers. Coffee Boost can be taken
“straight up” or added to coffee for an all-natural, healthy
alternative to synthetic flavored creamers and powders. Stay tuned
for more details.
A brief overview of our plans for the near future at Level 5
include:
- The official launch of the Level 5
Brand, starting with our flagship formulation: RISE. We will
launch in Southern California, and for consumers outside the
initial launch area, RISE will be available through our
online channels;
- We will roll-out our CURVES,
ARMOR and FLEX products into the Avanzar distribution
network in Southern California and through our online
channels;
- Coffee Boost will be formulated
and tested in multiple flavor profiles popular among coffee
drinkers including: vanilla, hazelnut, mocha, caramel and
others;
- Our marketing plan is always evolving
but will include direct retail sampling, online presence,
television and radio advertisements, sponsorship and celebrity
endorsement;
- Based on current discussions,
negotiations, partnerships and further grass-roots development, we
expect to introduce additional product lines under the Level 5
umbrella, outside of the functional shot category, to target
different consumers and/or geographic markets;
- We will be expanding our distribution
network, regionally and then nationally, as the demand for and the
scope of our products and brands grow and evolve;
Minerco Resources, Inc., the parent company of Level 5, has
successfully been and is currently renegotiating and restructuring
existing liabilities to clean up its balance sheet. Liabilities
that are not able to be renegotiated or restructured have been and
will continue to be targeted for repayment from cash on hand.
We also tightened the focus/scope of Minerco to exclusively
concentrate on Level 5. We divested of our controlling operational
interest in the Sayab Wind and Iscan Hydro-Electric Projects in
exchange for royalty interests. We are in negotiations to make a
similar divestiture of our remaining clean energy project,
Chiligatoro Hydro-Electric. These divestitures do and will allow us
to focus all of our resources on the launch and expansion of Level
5.
The future of Minerco and Level 5 is very exciting and even more
promising. With your continued support, we will relentlessly
endeavor to turn innovation into convention, development into
revenue, and our vision into reality. All of us on your Minerco –
Level 5 team will work tirelessly to keep you informed, engaged,
and proud to be a Minerco shareholder. Feel free to contact us at
info@minercoresources.com or me personally at
john.powers@minercoresources.com.
Thank you and best wishes.
Sincerely,
John F. Powers, Jr.President and CEO
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Act of 1934 that are based upon current
expectations or beliefs, as well as a number of assumptions about
future events. Although we believe that the expectations and
assumptions upon which they are based are reasonable, we can give
no assurance that such expectations and assumptions will prove to
have been correct. Some of these uncertainties include, without
limitation, the company's ability to perform under existing
contracts or to procure future contracts. The reader is cautioned
not to put undue reliance on these forward-looking statements, as
these statements are subject to numerous factors and uncertainties,
including without limitation, successful implementation of our
business strategy and competition, any of which may cause actual
results to differ materially from those described in the
statements. We undertake no obligation and do not intend to update,
revise or otherwise publicly release any revisions to these
forward-looking statements to reflect events or circumstances after
the date hereof or to reflect the occurrence of any unanticipated
events. Although we believe that our expectations are based on
reasonable assumptions, we can give no assurance that our
expectations will materialize. Many factors could cause actual
results to differ materially from our forward-looking
statements.
Minerco Resources, Inc.John Powers,
603-732-6948info@minercoresources.com
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