Yappn Corp (OTCBB:YPPN) is pleased to announce that Yappn
(www.yappn.com), the online multi-lingual social community where
people can meet, chat, engage and consume media, has launched the
first stage of its open beta program for consumers. The sponsor
driven, revolutionary communications and discussion platform allows
users to chat and engage with content and with other people around
the world in real-time in almost 70 languages, including commercial
brands and personal topics and interests. The platform brings a
global dimension to content driven social media allowing brands to
interact with consumers regardless of geography or language. In
addition, Yappn redefines global social marketing with a unique set
of stand-alone commercial tools for brands providing easy to
implement and cost effective globalization solutions complimenting
Twitter, Facebook, Pinterest, Instagram, Flickr and YouTube, web,
mobile, online broadcasting, private networks and event
virtualization.
Beginning today, Yappn will open its beta to select groups of
consumers who have signed up for a free Yappn account
(www.yappn.com). Over the course of the next few weeks, Yappn will
open access to all users who sign up for Beta access.
Unlike other social media that focuses on a user's ability to
connect with friends, Yappn connects people based on their common
interest and likes, creating a unified global platform for topic
discussion in the user's native language with instant conversion
into almost 70 languages. Users only see content in their native
language, regardless of the originating language. Yappn also
includes a number of gamification processes to enhance user
engagement.
Yappn has already seen early stage commercial success
broadcasting live events around the globe with multi-language
closed captioning in real time. Recently, Yappn provided live video
communication tools for online broadcasts by Good Life Networks and
FOX's Red Carpet Premiere Arrivals of The Wolverine movie in
London.
In addition to providing consumers and organizations with the
tools to create and maintain ongoing, multi-lingual discussions,
allowing all participants to "share their voice", Yappn offers
commercial brands the opportunity to create unique global
discussion platforms tailored to their brand offerings and
messaging. Capturing a global perspective, brands can engage and
market to consumers using visual, video, text and other solutions
while continuing to be part of the ongoing conversation. Yappn
delivers a new and innovative approach to online marketing which
continues to grow at a rapid pace.
Fast Company reported in February 2013, that social media
spending as a percentage of marketing budgets will more than double
over the next five years, referencing a Duke University survey of
468 U.S. chief marketing officers (CMOs). Currently, CMOs surveyed
spend 8.4% of their budgets on social media, but in the next five
years that figure will reach 21.6%. Also reported in the article is
that the business-to-consumer (product) category, which includes
companies like Proctor & Gamble and The Coca-Cola Company,
expects the most dramatic increase, from 9.6% to 24.6%.
A recent study by Digiday shows that U.S. advertisers plan to
spend $4.1 billion this year on social media advertising as
reported earlier this year by Business News Daily. The study also
found that 64% of advertisers plan to spend more on social media.
In the same article, Emarketer is referenced as reporting that
social media still lags behind other advertising and that 45% of
advertisers use social media ads to raise awareness and influence
brand opinion, while only 16% use these ads to drive product trials
or site visits.
6 Fresh Social Media Stats (Source: HubSpot April 30, 2013):
1) 27% of total U.S. internet time is spent on social networking
sites. (Source: Experian)
2) 15% of total U.S. mobile internet time is spent on social
networking sites. (Source: Experian)
3) Social media produces almost double the marketing leads of
trade shows, telemarketing, direct mail, or PPC. (Source:
HubSpot)
4) Social media lead conversion rates are 13% higher than the
average lead conversion rate. (Source: HubSpot)
5) 21% of marketers say that social media has become more
important to their company over the past six months. (Source:
HubSpot)
6) Approximately 46% of online users count on social media when
making a purchase decision. (Source: Nielsen)
"Yappn's approach to engagement is simple; people want to chat
about things they like with people who like the same things and
brands want to know who those people are and how to reach them
globally," said David Lucatch Founder and CEO of Yappn. "Yappn's
not about connecting with people you once knew or have a casual
connection with. It's all about discussions, passions and opinions.
Yappn provides a focused and effective approach and the tools
allowing consumers, experts, brands and others to meet, chat,
engage and consume in an environment that is absolutely global -
making it the next step in the evolution of social media."
Consumers are encouraged to sign up for their free Yappn account
and beta program and can learn more about the platform at
www.yappn.com.
Brands are encouraged to send a request for more information to
info@yappn.com
Like the Yappn Facebook page and follow Yappn on Twitter:
@YappnCorp.
About Yappn
Yappn (www.yappn.com) is a place where people can meet, chat,
engage and consume content, individually, in groups and by topic,
regardless of the language they speak. By removing the language
barrier, the entire world opens up to an entirely new paradigm of
communication.
Yappn redefines global social marketing by also providing a set
of stand-alone commercial tools for brands providing easy to
implement and cost effective globalization solutions complimenting
Twitter, Facebook, Pinterest, Instagram, Flickr and YouTube, web,
mobile, online broadcasting, private networks and event
virtualization.
Intertainment Media Inc. (TSX VENTURE:INT) (OTCQX:ITMTF)
(FRANKFURT:I4T) has a controlling interest in Yappn Corp.
Yappn Corp is publicly in the US on the OTCBB - symbol
"YPPN"
Forward Looking Information
Legal Notice and Safe Harbor Statement
This press release contains "forward-looking statements" within
the meaning of Section 21E of the Securities Exchange Act of 1934.
All statements, other than statements of historical fact, and those
preceded by or that include the words "believes," "expects,"
"given," "targets," "intends," "anticipates," "plans," "projects,"
"forecasts" or similar expressions, are "forward-looking
statements." Although Yappn Corp.'s management believes that such
forward-looking statements are reasonable, it cannot guarantee that
such expectations are, or will be, correct. These forward-looking
statements involve a number of risks and uncertainties, which could
cause the Company's future results to differ materially from those
anticipated. Additional information regarding the factors that may
cause actual results to differ materially from these
forward-looking statements is available in the Company's filings
with the SEC including the Current Report on Form 8-K filed on
April 3, 2013 and each subsequently filed Quarterly Report on Form
10-Q and Current Report on Form 8-K. The Company assumes no
obligation to update any of the information contained or referenced
in this press release.
Contacts: Yappn Corp. David Lucatch Founder and
CEOinfo@yappn.com
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