Applied DNA Sciences Contracts With Inventionland
September 18 2012 - 8:30AM
Marketwired
Applied DNA Sciences, Inc. (OTCBB: APDN), (Twitter: @APDN), a
provider of DNA-based anti-counterfeiting technology and product
authentication solutions, announced today that it has entered into
a Development Agreement with Inventionland Corporation. The two
companies will collaborate on the development of innovative
loss-prevention products, based upon APDN's botanical DNA-marking
platform. Inventionland will participate in product development
with APDN and take the resultant new products and applications to
its customers.
The agreement between APDN and Inventionland follows closely the
launch by APDN of smartDNA®, a system designed to mark offenders
and to prevent theft. The system has been deployed internationally
to protect banks, retailers, jewelers and pharmacies. APDN also
launched its digitalDNA platform this year that combines DNA-based
security with secure-cloud technology, mobile computing and
authentication on-the-fly.
Inventionland Corporation (www.Inventionland.com) is America's
largest invention factory. Over 1,000 different retailers and
on-line stores have sold its innovations. Inventionland builds
2,000-2,400 new product samples for corporations and retailers to
review for their shelves each year. With some retailers facing
large asset loss from their stores, Inventionland was asked to
invent new products to help eliminate loss in a more innovative and
effective manner. Inventionland's founder, George Davison, is an
APDN stockholder. After Mr. Davison contacted APDN, both
organizations began collaborating to offer a retailer solution that
would help eliminate asset loss.
Mr. Davison, renowned for his novel approaches to product
development, and himself the subject of a profile on the U.S. cable
TV channel History (formerly The History Channel), stated: "I was a
long-standing fan of Applied DNA Sciences' novel technology and
enormous breadth of application, as well as Dr. Hayward's
already-validated approach to managing biotechnology development.
Inventionland is now pleased to be able to take this platform to
our market-leading retailers."
Dr. Hayward commented: "Biotech companies can benefit from
Inventionland's innovative approach and unmatchable
speed-to-market. We are thrilled to partner with Inventionland on
some very original and unique applications for DNA marking."
About Applied DNA Sciences
APDN is a provider of botanical-DNA based security and
authentication solutions that can help protect products, brands and
intellectual property of companies, governments and consumers from
theft, counterfeiting, fraud and diversion. SigNature® DNA and
smartDNA, our principal anti-counterfeiting and product
authentication solutions that essentially cannot be copied, provide
a forensic chain of evidence and can be used to prosecute
perpetrators.
The statements made by APDN may be forward-looking in nature.
Forward-looking statements describe APDN's future plans,
projections, strategies and expectations, and are based on
assumptions and involve a number of risks and uncertainties, many
of which are beyond the control of APDN. Actual results could
differ materially from those projected due to our short operating
history, limited financial resources, limited market acceptance,
market competition and various other factors detailed from time to
time in APDN's SEC reports and filings, including our Annual Report
on Form 10-K, filed on December 8, 2011 and our subsequent
quarterly reports on Form 10-Q. APDN undertakes no obligation to
update publicly any forward-looking statements to reflect new
information, events or circumstances after the date hereof to
reflect the occurrence of unanticipated events.
About Inventionland Inventionland
(http://www.inventionland.com) is America's largest invention
factory, Inventionland, turns out 2,000-2,400 new inventions each
year. Employees at Inventionland work in 16 unique themed sets,
such as a shipwrecked pirate ship, a faux cave, a giant robot and a
castle complete with turrets and drawbridge. The inspiring setting
includes three running waterfalls, life-like trees and butterflies
and chirping birds. In the rear of Inventionland is a red carpet
that leads to a state-of-the art audio, video, and animation studio
complete with sound room and one of the largest green screens in
the tri-state area. Metalworking, woodworking, molding, laser
cutting, prototyping, circuit board construction, and more take
place in a state-of-the-art product sample construction facility.
Hundreds of new ideas come to life every month at Inventionland,
where Davison's award-winning team sets an example of America's
can-do spirit and ingenuity.
MEDIA CONTACT: Mitchell Miller 646-543-3373 fax: 631-444-8848
INVESTOR CONTACT: Debbie Bailey 631-444-8090 fax: 631-444-8848 FCMN
Contact: Email Contact Web site: http://www.adnas.com Twitter:
@APDN, @APDNInvestor
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