Emperial Americas Signs Sponsorship With AMF/Miss GEICO Racing
May 31 2012 - 11:56AM
Marketwired
Emperial Americas, Inc. (OTCBB: TEXX) today announced that it has
entered into a multi-year sponsorship agreement with AMF/Miss GEICO
Offshore Racing for the award winning tequila, Tequila Distinguido.
CEO Alonzo Pierce said, "This is all about generating sales
through increased awareness in key demographics and in key markets
among consumers and accounts. As we continue our grassroots
marketing efforts (like the Indy Lights Sponsorship), the AMF/Miss
GEICO sponsorship is another step we have taken in that direction.
Florida is a key market, being the 2nd largest tequila consumption
market in the USA. We are capitalizing on this with the AMF/Miss
GEICO sponsorship. Distinguido (translated 'distinguished' in
Spanish) is a premium brand and has tremendous appeal to this
upscale market. Because of these type of events our sales will
continue to grow quarter-to-quarter, like the recent increase of
22%."
Pierce added, "These upscale offshore race events will allow
exposure of Distinguido with both on and off premise accounts in
each of the race markets. Our key accounts will have 6-time World
Champion Miss GEICO on location for consumers to experience the
world's most famous offshore race boat up close. This sponsorship
will create high visibility for Distinguido in a variety of areas,
including the AMF/Miss GEICO Racing website with links to the EA
site, logo placement on all print media that are provided to
AMF/Miss GEICO and to all TV, radio and print before each show. The
Distinguido logo will be featured on over 250,000 hero cards as
well as praised in all media interviews. In addition, the
Distinguido logo will be featured not only on the AMF/Miss GEICO
boats, trucks, and trailers, but also on team uniforms and banner
placement at the events. At the national boat shows, the
Distinguido logo will be displayed on all AMF/Miss GEICO exhibits
plus the Distinguido TV Commercials will broadcast continuously on
the big screen TV displays. Our first event will be the Suncoast
Sarasota Poker Run in Sarasota June 29th through July 1st. In
addition to the race exposure the former world champion Miss GEICO
Distinquido boat will be made available during race events to the
Company for on-premise account promotions to allow consumers to see
it up close. The sponsorship will continue through this season and
into the 2013 season as well, which is being broadcast on FOX
Sports."
The race schedule for the rest of this season includes: Sarasota
6/29-7/1, St. Clair, MI 7/27-7/29, Michigan City, IN 8/3-85,
Atlantic City 8/17, Patchogue, NY 8/24-8/26, NYC 9/7-9/9,
Clearwater, FL 9/28-9/30, Tampa Poker Run 10/5-10/6, Jupiter, FL
(Worlds 2 Races) 10/18-10/21, Fort Lauderdale Boat Show Bash &
Poker Run 10/26, culminating with the World Championships in Key
West (SBI Worlds 3 Races) 11/4-11/11.
The AMF/Miss GEICO Offshore Race Team is the 6-time World
Offshore Extreme Class Champion and the largest offshore racing
team in the world. The current Miss GEICO boat is a neon green
turbine powered (3800 horsepower) 51' catamaran weighing over
15,000 pounds and attaining speeds in excess of 210 mph. The
AMF/Miss GEICO Offshore Race Team is based in Riviera Beach, FL and
has been in existence since 2004. The team participates in 14
National Boat Shows, 12 National and World Championship Offshore
Races, and over 12 Charitable events per year. In addition to the
Miss GEICO Race boat the team also features a a 38' Caveman
Cigarette VIP boat, a 36' Safety Boat, 2 NASCAR Haulers and a fleet
of Kenworth trucks that transport all the boats and racing
equipment.
Emperial Americas, Inc., develops, imports, markets and supplies
branded alcoholic beverages with an initial offering of Tequila and
Bourbon. Emperial Americas is dedicated to creating: "The brands
people talk about." The Company vision is to be the ultimate brand
builders of the industry by engaging the consumer and the commerce
with unparalleled delivery. You can find more about the Company at
its website: www.emperialamericas.com
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," "forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, no guarantees of
Emperial Americas, Inc.'s future operational or financial
performance, and are subject to risks and uncertainties. Readers
are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this release. Due to
the risks and uncertainties, actual events may differ materially
from current expectations. The Company disclaims any intention or
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
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