SCOTTSDALE, Ariz., May 10, 2012 /PRNewswire/ -- YouChange Holdings Corp ("youchange™") (OTCBB:YCNG), a leading Community for electronics collection, e-waste tracking, and re-Commerce, today announced the launch of its Back to School Electronics Collection Challenge.  

"After the success of our Earth Day Challenge, which included 30 schools representing more than 13,000 Phoenix area students, we knew we had to follow up with something bigger and better for the fall," said Derrick Mains, Executive Vice President of youchange. "The Back to School Challenge is just that – more schools, more cash and a wider area."

Youchange will allow up to 100 schools to participate throughout the Phoenix, Tucson and Flagstaff metro areas and will up the ante with a new Grand Prize Purse of up to $10,000!

Each participating school will hold a two-week electronic collection fundraiser during the months of September and October and youchange will pay the schools for the functional electronic items that are collected. The top three schools that collect the most items per student will win their share of the prize purse – for each participating school the jackpot grows by $100--so if 100 schools participate $10,000 will be distributed amongst the winners- 50% for first place, 35% for second place and 15% for third place.

"We have seen some schools raise between $500 and $5000 after completing our two week collection drives. Now, add to that a chance to win a piece of the $10,000 Grand Prize and the incentive is certainly there for students to collect electronics for cash all while helping to protect the environment!" said Dan Fogel, VP of Operations for youchange.

The contest is open to all schools in the Phoenix, Tucson and Flagstaff metro areas. To qualify for the contest, schools need to be one of the first 100 schools to register with youchange and choose a specified two week time period to run their respective collection campaign. Youchange will assist the schools in planning and launching their event and will provide collection bins, posters, and instructional material in addition to offering smaller prizes for the class that collects the most items.  Each school will also have their own custom page on the youchange website where they can invite friends and family to mail items directly to youchange.  These items will be tracked by the company's proprietary software which will credit each item to the respective school's total.

Schools will be paid for functional items in a number of categories including computers, cell phones, tablets, e-readers, game consoles, media players, digital cameras, print cartridges and even DVDs and Video Games.  All non-functional items will be responsibly recycled.

The top three winning schools will be announced on December 15th, 2012, and each presented with a check for their respective cash prize in addition to the cash they raised through their collection event.

For more details or to sign up for the challenge contact Dan Fogel via email at dfogel@youchange.com or call 480 947 3588.

"It starts with you...and ends in change."

About YouChange Holdings Corp

YouChange Holdings Corp provides collection, purchase, refurbishment, and resale of used consumer electronics to both consumers and business markets. The youchange™ platform includes paying cash and reward points to schools, charities,businesses and consumers for their used electronics; refurbishing and recycling those products; and the sale and re-Commerce of these products, as well as licensing of proprietary data through its back-end enterprise management software as a service platform. Some of these products include laptops, computers, cell phones, smart phones, PDAs, mp3 players, calculators, external drives, game consoles, digital cameras, streaming media devices, tablet e-readers, batteries and camera lenses.

Forward-Looking Statements

This document contains forward-looking statements that are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions and uncertainties include: the ability of the Company to raise capital, the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Contact:

Corporate:

YouChange Holdings Corp

Jeffrey Rassas, CEO

1-866-712-9273

CEO@youchange.com

Investor Relations:

Barry Gross (361) 949-4999

SOURCE YouChange Holdings Corp

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