BOCA RATON, Fla., Oct. 24, 2011 /PRNewswire/ -- AppTech Corp (Pink
Sheets: APCX) has reached an agreement to launch its Livecam
Platform, a live video, webcasting solution for mobile phones in
partnership with Leandro Barbosa,
a Brazilian basketball player, who plays at
the guard position with Flamengo Basketball in
Brazil. He is also under contract
with the NBA's Toronto Raptors and is expected to return
to that team once the 2011 NBA lockout ends. In
Brazil he is nicknamed
"Leandrinho" (Little Leandro), and in the USA and Canada he is nicknamed "The Brazilian Blur",
referring to the fact that he is one of the fastest players in the
NBA.
(Photo:
http://photos.prnewswire.com/prnh/20111024/DA91664)
AppTech Corp's Livecam Platform powers the apps which
celebrities can use to stream live video from their smartphones to
millions of fans worldwide who follow them on social networks, web
and mobile. The company's focus is to increase the availability of
such rich content to include internationally renowned soccer and
UFC stars, actors, models, and musicians, also known as
"lifecasting". It is a means to bring "reality tv" as it happens in
their lives to their fan base. In most cases the financial
worth of celebrities increases as they get more exposure to their
fan base. AppTech Corp's technology will open a whole new
world of exposure to celebrities. Comments Elias Rocha, AppTech's newly designated CEO:
"It is a win-win relationship for celebrities and AppTech.
The celebrity increases their market value and AppTech earns
high margin revenue."
The AppTech Livecam Platform is a native code Android video and
interactivity platform for originating live video streams with
simultaneous audio and text communications in real time.
Video is encoded in H.264 and broadcast live, in real time,
to our cloud-based servers which distribute the content to large
audiences. Elias Rocha adds:
"Our new app platform features hardware acceleration
techniques developed to optimize the processing power, memory and
battery consumption on Android smartphones, making it unique
because devices become faster and more efficient than the
competitive 'record and share video from mobile' apps currently
available. We are prepared to handle large traffic volumes,
motivated by the tremendous international notoriety of our content
originators. Moreover, AppTech now has the firm potential to
generate significant cash flows because our platform provides full
advertising support and in-app purchases."
The Brazilian Blur Live! TV service will be available on the web
via Twitter, iPhones, iPads and Android phones and tablet
computers. The contract with AppTech Corp to provide service is a
two year exclusive agreement.
Leandro Barbosa says, "I can't
wait to start broadcasting live from wherever I am and show fans
worldwide my day to day activities from Brazil or anywhere else. I love being in touch
with my fans and it doesn't get much better than live video on your
cell phone. What a great concept."
Forward-Looking Statements:
This release contains "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended,
and such forward-looking statements are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995. "Forward-looking statements" describe future expectations,
plans, results, or strategies and are generally preceded by words
such as "may," "future," "plan" or "planned," "will" or "should,"
"expected," "anticipates," "draft," "eventually" or "projected."
You are cautioned that such statements are subject to a multitude
of risks and uncertainties that could cause future circumstances,
events, or results to differ materially from those projected in the
forward-looking statements, including the risks that actual results
may differ materially from those projected in the forward-looking
statements as a result of various factors, and other risks
identified in a company's annual report.
Follow the new AppTech Corp on Twitter (@AppTechCorp)
Contact:
AppTech Corp
321-208-4250
ir@apptechcorp.com
SOURCE AppTech Corp