Smoky Market Foods to Launch Weight Watchers Ad Campaign
September 13 2011 - 9:00AM
Marketwired
Smoky Market Foods, Inc. (PINKSHEETS: SMKY) announced today that it
has signed an advertising agreement with Weight Watchers
International, Inc. for an advertising campaign to introduce Smoky
Market's unique Smoke-Baked Salmon to their membership in both the
US and Canada. The US ad campaign is set to launch the week of
September 26th 2011. The Canadian ad campaign is expected to launch
later in October, but subject to completion of the current
permitting process to export the Company's smoked fish from its
Iowa processing facility.
"We sent our Smoke-Baked Salmon fillets to the Weight Watchers
management team a few months ago and they were very impressed and
loved it," said Edward Feintech, Chairman, President & CEO of
Smoky Market Foods, Inc. "They are quite excited for us to commence
the campaign, as our unmatchable quality fits precisely into the
health, fitness and dietary preferences and requirements of their
consumer membership. Their mission is to introduce and offer
ordering convenience for qualified prepared foods and Smoky
Market's salmon will certainly be unique to their website. It's
just an awesome opportunity and we needed to first complete our
re-branding process; we're building inventory now," Mr. Feintech
continued.
Weight Watchers receives nearly 8 million visitors per month
between the US and Canadian websites, with the average visitor
spending several minutes perusing the website for new products and
enticing recipes. The Company has purchased an ad campaign that
will feature five ad placements appearing in daily rotation on both
the US and Canadian websites, and when viewers click on the ad,
they will be instantly directed to the Smoky Market website for
ordering convenience. Said Mr. Feintech, "A mere one quarter of one
percent of their viewers placing an order will generate several
million dollars for us, and a one percent order response would max
out our current capacity."
The Company plans to raise capital to exercise its option to
acquire the Iowa processing facility property so that production
capacity can be increased to support additional on-line marketing
campaigns and its anticipated distribution to the supermarket
industry. Relative to its SEC filings, the Company has filed its
2010 10K and its 2011 10Q for the first quarter is to be filed this
week, with the second quarter 10Q to be filed the following week,
which will then bring the Company current on its filing
requirements.
ABOUT SMOKY MARKET FOODS Smoky Market Foods, Inc. is a producer
and distributor of a complete line of real Smoke-Baked™ foods that
are prepared authentically using a unique wood-burning oven system,
and sold under the brand name of Smoky Market®. Because of its
proprietary wood-burning oven technology, which burns freshly-cut
hickory and apple timber to impart a genuine smoky flavor, the
company's Smoke-Baked meat and fish are truly prepared the
old-fashioned way, without the use of any additives or chemical
preservatives. This aspect of quality wholesomeness in prepared
food processing is a market niche feature. Smoky Market Foods, Inc.
intends to build national brand distribution for its smoked foods
through multiple channels of marketing that include retail
distribution to consumers via on-line ordering from the Internet
and point-of-sale display merchandising in supermarkets, and
through development of a chain of BarBQ Diner modular restaurants,
self-contained modular kitchens and mobile restaurants that do not
cook raw food on site.
FORWARD-LOOKING STATEMENTS Statements in this news release
regarding future financial and operating results, future growth in
research and development programs, potential applications of our
technology, opportunities for the company and any other statements
about the future expectations, beliefs, goals, plans, or prospects
expressed by management constitute forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Any statements that are not statements of historical fact
(including statements containing the words "will," "believes,"
"plans," "anticipates," "expects," "estimates," and similar
expressions) should also be considered to be forward-looking
statements. There are a number of important factors that could
cause actual results or events to differ materially from those
indicated by such forward-looking statements, including: our
limited operating history, need for future capital and need to
enter into relationships with retailers for retail merchandising
business, supply and distribution risks, risks inherent in the
development and commercialization of potential products, protection
of our intellectual property, and economic conditions generally.
Additional information on potential factors that could affect our
results and other risks and uncertainties are detailed from time to
time in the company's periodic reports, including the company's
most recent Annual Report on Form 10-K and Quarterly Report on Form
10-Q. Forward-looking statements are based on the beliefs,
opinions, and expectations of the company's management at the time
they are made, and the company does not assume any obligation to
update its forward-looking statements if those beliefs, opinions,
expectations, or other circumstances should change.
SMOKY MARKET FOODS, INC. Investor Relations P.O. Box 893 Webster
City, IA 50595 buysmoked@smokymarket.com