SMEV Simulated Environment Concepts Inc (PK)

Simulated Environment Concepts, Inc. (Pink Sheets:SMEV), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced today that the company has officially initiated the first phase of the Authorized Share reduction plan. Authorized shares have now been reduced by two billion shares with the second phase targeting an additional 4 billion shares.

Dr. Ella Frenkel, President, CEO and Co-Founder of Simulated Environment Concepts (SE Concepts) stated, "The first phase of our plan provided room to make an initial reduction of nearly 20% in authorized shares. As we continue rolling through the auditing processes to completion, we will be better positioned to identify how many additional shares can be eliminated from the authorized share count within the second phase of our plan."

Management indicates that a second phase reduction of the authorized shares targets as much as 40%. In order to achieve this, it is assumed that a further decrease in Directors' equity holdings will be required. During the current phase, the reduction in Preferred Share holdings from Directors permitted elimination of authorized common stock.

It is expected that the company will eventually reduce its authorized share count to roughly three billion shares. The company also anticipates completing the audit, securing significant financing and being engaged in the completion of a possible merger/acquisition by the time its target authorized share amount is achieved.

Dr. Frenkel concluded, "We are headed in the right direction, taking every necessary step to strengthen our company's perception among investors and shareholders, and to strengthen our actual market position."

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. (SE Concepts) (Pink Sheets:SMEV) is an industry leading manufacturer and developer of cutting edge medical, health and wellness equipment promoting relaxation, physical rehabilitation, weight loss, slimming and cellulite reduction.   

SE Concepts was established in 2000 by doctors dedicated to advancements in medical technology and aesthetics. Its flagship product, SpaCapsule®, which is currently distributed in over 37 countries, is a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, slimming, cellulite management and general wellness.  

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is a registered trademark of Simulated Environment Concepts, Inc.

For more information on SE Concepts, SpaCapsule®, PTjetCapsule™ and Celude Laboratories™ products you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, the corporate blog at http://www.spacapsule.wordpress.com, facebook at http://www.facebook.com/SpaCapsule or request more information via email at ir@spacapsule.com, or call at (888) 757-0797 or (305) 651-9200.

CONTACT: Simulated Environment Concepts
         Investor Relations Department
         (888) 757-0797