Rite Aid Offers More Ways to Save on Back-to-School Basics
July 25 2011 - 9:47AM
Business Wire
Rite Aid stores nationwide are stocked with great values on many
essential back-to-school supplies in anticipation of a shopping
season that the National Retail Federation says will bring more
bargain hunters to drugstores.
The Federation predicts half of back-to-school shoppers are
going to be shopping for sales more often due to the economy, and
one in five shoppers intends to shop their local drugstore.
"In response to today's value-conscious consumer, we have
greatly expanded our value programs in recent years," said John
Learish, Senior Vice President, Marketing, for Rite Aid.
"Back-to-school bargain hunters can use our sales circulars as a
map and their wellness+ customer loyalty card as a key to
unlock the best back-to-school values at Rite Aid."
Circulars this back-to-school season will feature weekly
specials on items including:
- Highlighters, tape, glue and more from
Rite Aid's private brand Home, which is in its first back-to-school
season and offers consistent values on pens, pencils, notebooks and
dozens of other back-to-school basics
- Writing utensils including Sharpie
markers, BIC pencils and Paper Mate pens
- An array of art supplies such as
Crayola markers, colored pencils and crayons
- Traditional composition notebooks for
written assignments plus binders, notebooks, planners and
folders
- Backpacks available in a variety of
colors and styles so school supplies can be toted in style
- Breakfast items to start school days
off right including Kellogg’s and General Mills cereal
- For every kid’s favorite part of the
school day, Rite Aid has cool and colorful lunch boxes and goodies
to pack in them including Pringles, Cheez-Its, granola bars and a
variety of nuts
For those heading off to college, Rite Aid can help stock the
dorm room and keep students organized. New this year, hundreds of
Rite Aid stores near college campuses are stocked with expanded
merchandise. Basics such as the following will be available in
nearly all stores and on special in coming weeks:
- Laundry detergents plus dryer sheets to
keep clothes smelling fresh – just like when mom does them
- Air fresheners will help keep dorm
rooms smelling great, even when laundry falls by the wayside
- Rite Aid brand water bottles that store
simply under the bed and are ready to take to class. For
soda-drinkers, 12-packs of some favorite fizzy drinks will be on
special as well
- Ramen noodles, frozen dinners, Chef
Boyardee pasta and Campbell’s soups for the new microwave chef
- Dish soap, hand soap and cleaning
products to help keep students healthy and dorm rooms clean
- Colorful fleece throws for students to
cozy up under on dorm room movie nights or between-class
napping
In addition to exclusive discounts, wellness+ members can
collect +UP Rewards, which print on the bottom of select register
receipts and are used like cash on future Rite Aid
purchases. For example, until July 30, a $1.98 purchase of
three 100-sheet Mead composition books will print a $1 +UP
Reward.
For some deals such as the +UP Reward deal on Mead books,
additional savings can be found with Single Check Rebates. As one
of the drugstore industry's last remaining mail-in rebate programs,
Single Check Rebates allow Rite Aid shoppers to earn up to $423
back between July 27 and Aug. 30, including more than $100 back on
school supplies such as calculators, crayons and staplers. The Mead
+UP Reward deal also counts toward a rebate worth $2 back on a $10
Mead purchase or $5 back on $20. For more on saving at Rite Aid,
click on the new value-focused Save Now tab at www.riteaid.com.
Rite Aid (NYSE: RAD) is one of the nation’s leading drugstore
chains with approximately 4,700 stores in 31 states and the
District of Columbia. Information about Rite Aid, including
corporate background and press releases, can be found on Rite Aid’s
website at www.riteaid.com.
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