MyRetirementShop.com to Offer Access to Lifestyle Services NEW YORK, July 16 /PRNewswire-FirstCall/ -- AXA Equitable Life Insurance Company today launched My Retirement Shop (http://www.myretirementshop.com/), a first-of-its-kind retirement lifestyle website created by a financial services company. Applying a comprehensive, education-based approach to the proven vibrant lifestyle of the "At Retirement" generation, the site combines access to a plethora of resources and services specifically designed for people near or at retirement, with information and tools on how to use those resources. The announcement was made by Barbara Goodstein, Executive Vice President of AXA Equitable and the company's Chief Marketing Officer and Chief Innovation Officer. MyRetirementShop.com includes easy-to-navigate sections that provide a one-stop shop for information and resources to help individuals refresh, reinvent and reinvigorate themselves in retirement. Anyone can sign up to use the site at no cost or obligation and get information about and resources for Home & Family; Finance; Health & Fitness; Volunteering; Travel; Entertainment; Self Improvement; Community; Brain Teasers; Financial Products & Services; and a Concierge Service. "AXA Equitable takes a comprehensive, education-based approach to addressing the at retirement needs of our customers. Financial services isn't just about products or investment advice but understanding the individual's needs, wants and desires for retirement living," said Christopher "Kip" Condron, Chairman and CEO of AXA Equitable. Mr. Condron continued, "One of AXA Equitable's core values is to go above and beyond for our clients, those who have trusted us to help them build a nest egg for their definition of a rewarding retirement. MyRetirementShop.com is our latest innovation toward meeting the needs of customers, and reinforcing our commitment to bringing individuals near or at retirement the information and resources they want and need to live the retirement they desire." Among the unique features of MyRetirementShop.com is a concierge service, which provides travel information and booking services, as well as access to travel insurance and emergency travel services. The concierge service also offers the ability to book discounted tee times at golf courses nationwide; schedule spa appointments; research and buy that perfect gift for a friend; reserve a table at that hot new restaurant; and buy tickets to the show that's the talk of the town. Additional features of MyRetirementShop.com include a retirement job bank and respected information from partners Fodor's and Kiplinger's on subjects that include home and family, entertainment, travel, and much more. Through MyRetirementShop.com's community section, members have the ability to create their own blogs. Members can also revisit their financial situation by linking to AXA Equitable's website, which includes a financial learning library and information on financial strategies, products and services for retirement. "People nearing or at retirement are internet savvy, information hungry and active. According to a 2008 Forrester research study, this group is spending an average of nearly 10 hours per week surfing the web," said Ms. Goodstein. "The best thing about the internet is that everything's on it -- it's also the worst thing about the internet. MyRetirementShop.com brings together information on retirement living in one location so users can get what they want and need -- faster -- and spend more time enjoying what they find." AXA Equitable's research indicates that those near or at retirement are most interested in the following topics to enhance their lifestyle: -- Travel/vacation destinations -- Restaurants; recipes/cooking information -- News/headlines; financial topics; sports updates -- Hobbies; gardening and volunteer activities -- Health questions/medical research Individuals who log on to MyRetirementShop.com will no longer have to shop the web, site by site, topic by topic, looking for information and services -- AXA Equitable has done the shopping for them. Some of MyRetirementShop.com's offerings include: -- Kiplinger for financial news and articles -- Fodor's for travel information and a 20% discount on the purchase of Fodor's publications -- Opentable to research, locate and book reservations at restaurants throughout the U.S. -- Ticket Network Direct to purchase tickets to concerts, theatrical and sporting events -- TravelNow to research and book flights, hotels, cruises, vacation rental homes, and cars online -- CookingLight magazine for recipes and other culinary insights -- Spafinder to find a spa, book an appointment online, and get a 10% discount on gift certificates -- Cypress Golf Solutions to book a tee time at a 10% discount at golf courses throughout the U.S. -- Castle Connolly to find America's top doctors and research their background -- Wheretoliveafter50.com to find information on the best places to retire -- Uclick to find brain teasers and other online games -- ServiceMagic to find information on licensed, pre-screened and customer-rated home improvement contractors throughout the U.S. -- Healthology to view health and fitness news and tips on maintaining a healthy lifestyle -- Healthclubs.com to view a directory of IHRSA (International Health, Racquet and Sportsclub Association) health clubs, fitness centers, and gyms in the U.S. and internationally -- RetirementJobs.com to view information on available jobs from companies looking for active, productive and conscientious mature adults -- AXA Assistance to find emergency travel assistance, emergency travel insurance, and a second medical opinion. To access all of the information and resources on MyRetirementShop.com, log on and enroll at http://www.myretirementshop.com/. There is no cost or obligation. About AXA Equitable In business since 1859, AXA Equitable Life Insurance Company is a leading financial protection company and one of the nation's premier providers of life insurance, annuity, and investment products and services. AXA Equitable's assets under management totaled $888.6 billion as of December 31, 2007. The company's products and services are distributed to individuals and business owners through its retail distribution channel AXA Advisors, LLC; to the financial services market through its wholesale distribution channel, AXA Distributors, LLC; and to corporations and their employees through its corporate distribution channel, Corporate Markets. AXA Equitable, a subsidiary of AXA Financial Inc., is part of the global AXA Group, a worldwide leader in financial protection strategies and wealth management. AXA Group's operations are geographically diverse, with major operations in Europe, North America, and the Asia/Pacific region. AXA Group is listed as the 15th largest company in the world on the 2007 Fortune Global 500 list (based on revenues). It had $1.87 trillion in assets under management as of December 31, 2007. Listed on the Paris Stock Exchange, the AXA ordinary share trades under the symbol AXA. The AXA American Depositary Share is listed on the New York Stock Exchange under the ticker symbol AXA. For more information, visit http://www.axa-equitable.com/. AXA Equitable Life Insurance Company (New York, NY) DATASOURCE: AXA Equitable CONTACT: Mary Taylor of AXA Equitable, +1-212-314-5845, ; or Jonathan Zaback, for AXA Equitable, +1-212-614-4429, Web site: http://www.axa-equitable.com/ http://www.myretirementshop.com/

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