Leads Multi-Tiered Transformation of Online Experience NEW YORK, June 3 /PRNewswire-FirstCall/ -- Connie O'Brien has been elected Senior Vice President of Internet Strategy & Development for AXA Equitable Life Insurance Company, the primary U.S. life insurance and savings subsidiary of the global AXA Group. Ms. O'Brien is responsible for overall corporate web strategy. She reports to Barbara Goodstein, Chief Innovation Officer and Chief Marketing Officer of AXA Equitable. Ms. O'Brien joined AXA Equitable in April 2007 as Vice President and head of the company's newly-created Internet Strategy & Development business team charged with creating consistent and integrated brand, interface and platform architecture standards for all AXA-based Internet sites in the United States. Since joining AXA, she has led a multi-tiered transformation of AXA Equitable's online experience. The first step in this transformation was the March 2008 launch of Performance, a new online analytical and research tool that helps financial professionals doing business with the company make faster, informed decisions about their clients' variable life insurance and variable annuity investment portfolio choices. In April 2008, Ms. O'Brien followed by leading a major redesign of the company's website -- http://www.axa-equitable.com/. This dynamic new site -- which serves as the core platform for further upgrades to be rolled out this year -- encourages informed engagement in the financial planning process by bringing visitors and clients closer to the information they need to make smart financial decisions. In making today's announcement, Ms. Goodstein said, "Connie has demonstrated remarkable success in driving AXA Equitable's customer-centric Internet strategy. Under her highly focused and inspired leadership, her team has further established AXA Equitable as a premier brand by transforming http://www.axa-equitable.com/. As Connie continues to execute on our multi-tiered corporate web strategy, we look forward to announcing further innovations." Ms. O'Brien has extensive experience establishing powerful brand identities across all media in the package goods, telecom and financial services industries. She joined AXA Equitable from John Hancock Financial Services, where she led a team to develop one common look for all marketing materials and company websites, following the merger with Manulife Financial Corporation. Prior to that, she was Vice President/Group Director for Circle.com (part of Euro RSCG Circle, owned by Havas), where she was responsible for strategic services for Verizon. She also spent three years as Vice President for Modem Media, serving as Managing Director of the Toronto office and directing strategic services for clients The Hartford, Kodak and Kraft. Ms. O'Brien earned a B.A. in English Literature from the University of Michigan in Ann Arbor, MI. About AXA Equitable In business since 1859, AXA Equitable Life Insurance Company is a leading financial protection company and one of the nation's premier providers of life insurance, annuity, and investment products and services. AXA Equitable's assets under management totaled $888.6 billion as of December 31, 2007. The company's products and services are distributed to individuals and business owners through its retail distribution channel AXA Advisors, LLC; to the financial services market through its wholesale distribution channel, AXA Distributors, LLC; and to corporations and their employees through its corporate distribution channel, Corporate Markets. AXA Equitable, a subsidiary of AXA Financial Inc., is part of the global AXA Group, a worldwide leader in financial protection strategies and wealth management. AXA Group's operations are geographically diverse, with major operations in Western Europe, North America, and the Asia/Pacific region. AXA Group is listed as the 15th largest company in the world on the 2007 Fortune Global 500 list (based on revenues). It had $1.87 trillion in assets under management as of December 31, 2007. Listed on the Paris Stock Exchange, the AXA ordinary share trades under the symbol AXA. The AXA American Depositary Share is listed on the New York Stock Exchange under the ticker symbol AXA. Visit our website at http://www.axa-equitable.com/ DATASOURCE: AXA Equitable CONTACT: Discretion Winter, +1-212-314-2968, Web site: http://www.axa-equitable.com/ http://www.axa-equitable.com/news/2008/20080318-Performance.html

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